International Marketing Questions

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timer Asked: Oct 22nd, 2018
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Question Description

These questions cover textbook material from Chapter 8 through Chapter 14. To complete, respond to the four essay-response items presented. Each item is worth 25 points. Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe to be appropriate.

1. Assume the role of an American businessperson who is considering moving a business venture to either Malaysia or New Zealand. Discuss the potential positives and negatives of each move. Be sure to consider relevant similarities and differences between the two potential markets. 2. “Successful economic union requires favorable economic, political, cultural, and geographic factors as a basis for success.” Based upon your understanding of global marketing, rank these four factors from most important to least important. Explain your ranking of the four factors. 3. Briefly compare and contrast the four market entry strategies described in the text. Select one nation in Africa or South America and indicate which strategy you believe would be best for a mid-size American manufacturing firm that is considering entry into that nation. Explain and justify your choice of that entry strategy. 4. “A successful global brand is a company’s most valuable resource.” Do you agree or disagree with this statement? Explain.

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International Marketing Exam 2 1. Assume the role of an American businessperson who is considering moving a business venture to either Malaysia or New Zealand. Discuss the potential positives and negatives of each move. Be sure to consider relevant similarities and differences between the two potential markets. 2. “Successful economic union requires favorable economic, political, cultural, and geographic factors as a basis for success.” Based upon your understanding of global marketing, rank these four factors from most important to least important. Explain your ranking of the four factors. 3. Briefly compare and contrast the four market entry strategies described in the text. Select one nation in Africa or South America and indicate which strategy you believe would be best for a mid-size American manufacturing firm that is considering entry into that nation. Explain and justify your choice of that entry strategy. 4. “A successful global brand is a company’s most valuable resource.” Do you agree or disagree with this statement? Explain. ...
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Tutor Answer

henryprofessor
School: New York University

Attached.

International Marketing Questions- Outline
Thesis: Globalization is the primary factor leading to the establishment and expansion of
businesses to various markets globally to take advantage of factors such as availability of
resources, labor, and ready markets for products.
The paper analyses international marketing by establishing answers to the questions below:
I.

Assume the role of an American businessperson who is considering moving a business venture to
either Malaysia or New Zealand. Discuss the potential positives and negatives of each move. Be
sure to consider relevant similarities and differences between the two potential markets.

II.

“Successful economic union requires favorable economic, political, cultural, and geographic
factors as a basis for success.” Based upon your understanding of global marketing, rank these
four factors from most important to least important. Explain your ranking of the four factors.

III.

Briefly compare and contrast the four market entry strategies described in the text. Select one
nation in Africa or South America and indicate which approach you believe would be best for a
mid-size American manufacturing firm that is considering entry into that nation. Explain and
justify your choice of that entry strategy.

IV.

A successful global brand is a company’s most valuable resource.” Do you agree or disagree
with this statement? Explain.

Attached.

Running head: INTERNATIONAL MARKETING QUESTIONS

International Marketing Questions
Name
Institution

1

INTERNATIONAL MARKETING QUESTIONS
Assume the role of an American businessperson who is considering moving a business
venture to either Malaysia or New Zealand. Discuss the potential positives and negatives of
each move. Be sure to consider relevant similarities and differences between the two
potential markets.
Globalization is the primary factor leading to the establishment and expansion of
businesses to various markets globally to take advantage of factors such as availability of
resources, labor, and ready markets for products. The expansion strategy of business to Malaysia
is associated with various advantages and disadvantages. First, the process of registering a
company in Malaysia is easy taking the shortest period of just one week. This will allow the
businessperson to starts business operations within the shortest period. The labor costs in
Malaysia are cheaper than those of other countries in the South East Asia region.
Additionally, the expansion of business to Malaysia would not be negatively affected by
language differences since Malaysia is an English-speaking country hence allowing for ease in
communication and performance of business (Sumathi, Chai, & Mohamed, 2008). Malaysia also
presents excellent investment options for individuals with an interest in establishin...

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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