In an industry as complex as health care, organizational and market structures must be carefully considered. To participate in accountable care organizations (ACOs) and other value-based care initiatives, for example, hospitals need to have a coordinated care organization model across ambulatory care, acute care, and other settings. Developing these coordinated relationships may require vertical integration to ensure efficient utilization. Although there are many advantages to this integration of organizational and market structures, there are some disadvantages for both the hospital and the providers. For this Discussion, examine the following scenario and recommend strategies for the organizational integration of the hospital and practice.Scanario:You are the chief financial officer (CFO) of a hospital located in a highly competitive, urban market split with two competing hospitals. The hospital is considering purchasing or affiliating with a large physicians’ practice. Your hospital has 30% market share, but does not currently have any owned/employed physicians. Private insurers and Medicare are aggressively pushing value-based reimbursement under ACO contracts, and the one competing hospital has already acquired a large physicians’ practice.To prepare for this Discussion:Analyze the provided scenario. What are the advantages and disadvantages of the vertical integration of the hospital and physicians’ practice? What economic factors should be considered?Consider strategies for the organizational integration of the hospital and physicians’ practice. Be sure to address the economic factors you identified.By Day 3Post a cohesive response to the following:Compare advantages and disadvantages of the vertical integration of the hospital and physicians’ practice, including economic factors that should be considered. Then, recommend strategies for the organizational integration of the hospital and practice. Defend or argue your recommendations using economic principles.

Marketing Plans in Health CareAs you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization's position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes.In this Assignment, you will identify and evaluate an actual marketing plan for a health care organization.To prepare for this Assignment:Review this week's Learning Resources.Locate and select a health care marketing plan from the Internet, library, or the organization with which you are associated.To complete this Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following:Briefly describe the health care organization (type, location, size, etc).Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification.Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented?Evaluate whether the strategy action match seems logical. Explain.Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not.Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.Evaluate whether the health care organization's marketing plan is logical and realistic. Explain.Evaluate whether the health care organization's marketing plan is cohesive. Explain.Identify and analyze some barriers to the health care organization's marketing plan's success.Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week's Learning Resources and additional scholarly sources, as appropriate

Assignment InstructionsWrite a 600-word essay describing how the content from your artifacts will assist you once you graduate? How do they add value and effectively measure what you have learned in the program?Submission Instructions: Submit your work as an MS Word in the assignment tabWord documents should be a minimum of 600 words in length not including a cover/title page.Double space your paper