Module 04 Global Expansion Project - Entering a Foreign Market

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timer Asked: Oct 22nd, 2018
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Question Description

Continuing with the plan, the next area to research is that of the specific target market. Part of this would involve looking into the pros and cons of this area as we determine the proper way to enter.

Create a 5-7 slide presentation using the speaker's notes section for your content and the slides for presentation purposes. Include the following information:

  1. Describe the specific target market
  2. Develop strategies for entering the target market
  3. Create a plan for entering the target market

Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.

*****ATTACHED IS PART ONE FOR THIS PROJECT*****

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MODULE 02 GLOBAL EXPANSION PROJECT Matthew Marquette This paper is being submitted on October 14, 2018, for Professor Matthew Ademola B352/MAN4602-01- Online. Overview of the Company      Mission Solar is the company under focus in this paper. Mission Solar is planning to open operation in Kenya. Mission Solar headquartered in San Antonio, Texas, engineer, design, and assembles all their solar panel. The company provides world-class performance and guaranteed long-term reliability. The product line of the company is suited for utility, residential, and commercial applications. A brief description of the product     Solar products offered by Mission Solar are of different sizes and prices. The products have a 25-year warranty backed by Powerguard's third party insurance. Its products are priced depending on the quality and size of the solar. The products of the company surpass industry standard regulations, offering quality performance over a long period. Environmental Analysis of Kenya     Kenya is one of the developing countries in the world. Kenya has a population of more than 50 million people with a large majority living in rural areas. In terms of political factors, the political environment of Kenya is largely favorable. The stable political environment makes it favorable to open operation. Environmental Analysis of Kenya Cont..”      Kenya has a high domestic demand, geostrategic location, a strong financial position, and well-educated workforce. Favorable prices of fuel, low level of competition, and untapped market are other economic factors of Kenya. In terms of social factors, Education and health systems of Kenya is largely favorable. The literacy level of the country stands at 87.1 percent. The labor market is highly skilled. Environmental Analysis of Kenya Cont..”     In terms of technological factors, Kenya is the big user of IT technology and mobile phone. Kenya has invested in IT technology and communication networks. The presence of technology companies such as Safaricom, Airtel, and Telkom has made communication more effective in the country. With well-development networks systems, it will be easier for Mission Solar to market its products in the market. Environmental Analysis of Kenya Cont..”     In terms of environmental factors, Kenya has favorable environmental policies and environmental laws. Environmental policies and environmental laws of Kenya encourage the use of renewable energy. Solar products being one of the best renewable sources of energy is likely to fetch good market. In terms of legal factors, Kenya has well-established laws and judicial systems. References    Lucintel. (2013). PESTLE Analysis of Kenya. Retrieved from https://www.lucintel.com/pestle-of-kenya-2013.aspx Market Research Reports, Inc. (2017). Kenya PESTEL Analysis Market Research Report. retrieved from https://www.marketresearchreports.com/market-researchreports-inc/kenya-pestel-analysis-market-research-report Mission Solar. (n.d). High-Power, American Quality. Retrieved from http://www.missionsolar.com/ ...
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School: Duke University

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 Farmers

– they need subsided form of energy
to save on excessive cost of electric
 Commercial customers – they are in dire
need of ROI models of solar panels’ benefits
 Domestic customers – people at the grass
root level need a cheap, reliable and
convenient source of energy

 the

type of equipments and quality of
services that will be offered to customers is
the key factors to consider
 With consideration of these factors, the main
targets for the solar panels would...

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Anonymous
Good stuff. Would use again.

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