Initial Research Integration

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Alarifi 1 Abdullah Alarifi Carolyn Supinka WR 121 10/04/2018 Initial Artifact Analysis The artifact selected for this assignment is the Carnival Cruise Commercial that was published by Jonathan Froes. The video opens with a young girl sleeping. She wakes up hurriedly and excitedly joins two adults who seem to be her parents in their room, having breakfast in bed. Through the use of monologue, the audience gets to know that it is on a Thursday and all these activities happen on the open sea. The first order of business for the young girl is to have a shower, tiptoe across the Caribbean to have a brunch of a burger, then toured the Grand Cayman alone and found herself starring in a game show. Amazed by the memorable events, the young girl ends her day by having linguine as dinner with family. She then goes to bed, as a preparation for another big day tomorrow. The creator of the commercial is the Carnival Corporation & plc, an American cruise line brand that offers cruises to various tourist destinations such as the Caribbean, the Bahamas, Mexico and other destinations across the globe. The location described in the commercial is the Grand Cayman Islands, in the Caribbean, a popular cruise destination. The Grand Cayman Islands are known for their snorkeling, world-class diving, sailing, fishing, sun-bathing on the sandy beaches, and hiking through unspoiled forests and caves. However, the cruise trip begins from Galveston, Texas as the commercial indicates at the end that prices start from $329. Therefore, the intended audience is people seeking to plan a cruise and experience the Cayman Islands. The Alarifi 2 audiences are informed to contact their travel professional or visit the Carnival Cruise website to book a cruise. The message of the commercial is passed through a young girl who is on vacation with her family. There are various benefit s associated with taking a family vacation in the Caribbean using the Carnival Cruise line brands. First, planning the vacation is more fun than the actual vacation. When a person wants to book a cruise with the Carnival Cruise line, he or she has to browse its website, read travel books or watch special travel channels. This process creates excitement and anticipation in the family before even the actual vacation. Allowing children to assist in the planning process makes them feel loved and helps in the family planning. Planning a family vacation to the Cayman Islands gives the family something to look forward to the experience. Another wonderful experience is the cruise itself. Cruising in the Carnival Cruise line is the best part because we all love voyage and try to make this journey to the Cayman Islands as fun and memorable as possible. On the cruise, the family play fun games, stop at cool islands, check out the fantastic scenery, and bring along books to read. These activities are important for the family because they promote family bonding, learning through experience, and allows the family to relax and recharge. Therefore, this video communicates the social value of family and responsibility. The video promotes the bonding of a family through vacation. Also, it is the responsibility of the parents to ensure that the family is happy. The commercial also targets the wealthy because a vacation to the Caribbean is expensive. However, this cost is compensated through the rich vocational experiences and the different cultures that one learns in the new places. It communicates to the audience that a family planning to cruise to the Caribbean should consider using the Carnival Cruise line brands to experience unforgettable moments in the Cayman Islands, and an effect is made due to the use repetition and use of ethos, pathos, and logos. Alarifi 3 Repetition is a technique used in this commercial to create identity awareness and the audiences’ memory, whereby two types of repetitions, scenes, and sounds have been included. Regarding the scene, the commercial shows where the young girl is sleeping in a comfortable room, traversing the Caribbean, swimming with her family, and enjoying the sunset to demonstrate the amazing experiences that an individual enjoys when he or she chooses to cruise with the Carnival Cruise brand. This describes the ethos of the cruise line because any families prefer to use the cruise line to get the best experiences of vacations. When it comes to sound, a touching melody has been used as the background music in the commercial. In the beginning, when the young girl was waking up, the melody was slow and peaceful, but when the story proceeds, the music also becomes climaxed, passionate, and sonorous, allowing the audience to feel it. Pathos is another rhetorical strategy that has been used in persuading the audience. It begins when the young girl is waking up and telling the audience that is on Thursday in the open sea, then goes on to show the activities that the girl engages in such as swimming, attending the game show, and enjoying the sunset. These activities evoke emotions among the audience because they would also like to have a similar experience in the Cayman Islands. Instead of justifying why a person should book a cruise with the line, Carnival Cruise line immerse the audience into a memorable experience, showing why a person should consider cruising with them in the Caribbean. The use of logos in the commercial is demonstrated with solid evidence of the young girl enjoying herself in the Caribbean waters. These logos allow views to get an impression that the Cayman Islands provides all the fun all person can have while on vacation. This arouses a strong desire among them to book a trip with the cruise line. In conclusion, this commercial is made by the Carnival Cruise line company to sell its services to a person booking a cruise trip with them to the Caribbean. The use of a young girl and Alarifi 4 her family demonstrates that a person can turn to cruise ships as the destination choice for a family vacation. The purpose of the commercial is typical, but the content is creative. The use of repetition, ethos, pathos, and logos has made it effective in passing the message to the intended audience. Alarifi 5 Works Cited Carnival Corporation & plc. Carnival Cruise Commercial - 35Mm - HD. 2018. Web. 4 Oct. 2018. https://www.youtube.com/watch?v=MLXI5pgLV8M 1 The Use of Children in Television Commercials Kinsey, Joanna. "The use of children in advertising and the impact of advertising aimed at children". International Journal of Advertising, Vol 6, no. 2, 1987, pp. 169-175. Informa UK Limited, doi:10.1080/02650487.1987.11107013. Kinsey in his article, “the use of children in advertising” contends that advertisers perceive children as useful vehicles that can create emotional and logical appeals for different target audiences, but research indicates that it can have a negative impact. Kinsey backs his claim by the use of different researches conducted at Strathclyde University which indicate a largely negative effect of advertising on children. Kinsey’s major purpose is to persuade advertisers to scrutinize their methods and ads carefully in order to prevent the negative impact these ads can have on children. Given that this article focuses on a societal issue, the audience can be media, parents, and policy makers. Lapierre, Matthew. "The effect of advertising on children and adolescents". Pediatrics, Vol 140, no. Supplement 2, 2017, pp. S152-S156. American Academy of Pediatrics (AAP), doi:10.1542/peds.2016-1758v. Lapierre in his article, “the effect of advertising on children and adolescents” suggests that children have grown vulnerable to TV advertisements as they provide an excellent investment for the advertising companies. The author back his claim by describing the main pressing concerns of child advertisement which include; the involvement of policy makers and marketers to determine the extent of child protection, reaching young people in online and social networking environment, and what specialists and parents can do to help children content with the messages in ads. Lapierre’s purpose is to mainly address how marketers address approach young audiences in order 2 to protect children from non-effective messages. Given the main agenda of this article, the author is writing to an all-inclusive audience; parents, marketers, young people, and policy makers. Nairn, Agnes. "Who’S messing with my mind?" International Journal of Advertising, Vol 27, no. 3, 2008, pp. 447-470. Informa UK Limited, doi:10.2501/s0265048708080062. Agnes Nairn in her article, “who’s messing with my mind” asserts that the implications for empirical and ethical behavior are profound in determining what is responsible for children advertising. Nairn backs his claim by using empirical evidence that shows that affective associations rather than mediated persuasive information can influence behavior and judgment. Nairn major purpose is to examine the right age at which children have developed in order to understand and critically evaluate the persuasive intent of marketing messages. Given the agenda of this article, the author is writing to media, parents, policy makers, and children. Reflection Up to now I still do love commercials that use children because of the how they emotionally and rationally appeal to me. By nature, children are very impressionable and they can easily grab the attention of consumers. For example, watching the Carnival Cruise commercial captured my attention and even I wanted to take a vacation in the Cayman Island because of the captivating moments portrayed in the advertisement. Following this research, it dawned on me that these 3 advertisements involving children to a great extent influence them negatively. Hence, I am curious in finding out the negative impact of children advertisements and the ethics behind them. In researching for this topic, I focused on some key words such as children advertisement, effects, policy protection methods, and ethics of advertisement. In analyzing the carnival cruise commercial, the main issue that stood out was the use of children in commercials. I wanted to find out how these advertisements impact children’s life and what protection policies can be established to help children contend with the messages. Another primary key issue I wanted to address was the ethical issues that these advertisements implied because of the misleading messages that commercials employ. To advance this research, I will look into sources that highlight on parental involvement in children advertisement to get an understanding of why parents let their children in these commercials. This part of study is an essential element as it will be a guide to relate to on some of the arguments that marketers debate about parental rights over what is beneficial for their children. To enhance my future research, I will allocate enough time and materials so that I gather enough evidences to support my research. I have experienced time as a challenge while conducting this research because I undertook three subjects this semester and I work two part-time jobs, and so keeping up with this research has been difficult. Works Cited Kinsey, Joanna. "The use of children in advertising and the impact of advertising aimed at children". International Journal of Advertising, vol 6, no. 2, 1987, pp. 169-175. Informa UK Limited, doi:10.1080/02650487.1987.11107013. 4 Lapierre, Matthew A. et al. "The effect of advertising on children and adolescents". Pediatrics, vol 140, no. Supplement 2, 2017, pp. S152-S156. American Academy of Pediatrics (AAP), doi:10.1542/peds.2016-1758v. Nairn, Agnes, and Cordelia Fine. "Who’S messing with my mind?" International Journal of Advertising, vol 27, no. doi:10.2501/s0265048708080062. 3, 2008, pp. 447-470. Informa UK Limited, ...
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IRR: The Impact of Using Children in Advertisements
Children are used in advertisements as effective vehicles to create an emotional appeal
for various target audiences. However, various studies undertaken to evaluate the impact of
advertising on children have suggested that its effect on them is negative. There are ethical issues
involved in using children in commercials as well as the influence of advertising on the behavior
of a child. Kinsey (170) indicates that the moral issue with using children in commercials is that
they are not involved in making the decision whether to participate or not. In most cases, their
parents decide for them. Another issue is the psychological impacts associated with
advertisements. When children feature in commercials, they are likely to become child
celebrities, and they may receive a lot of pressure from the public. Children are too young to
handle such pressure, and they do not know how to deal with negative comments. This may lead
to psychological issues such as depression (Kinsey 170). For instance, an advertising campaign
of famous clothing brand received many backlashes after the pictures of six-year-old Celine
Yeung in underwear sparked controversy at the Hong Kong Book Fair.
The Carnival Cruise line commercial uses a young girl to pass a message to the target
audience who wishes to take a vacation to the Grand Cayman Islands. The protagonist, a young
girl, probably aged seven years old takes the audience through various exper...

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