Consumer Behavior Marketing

timer Asked: Oct 24th, 2018
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Question Description

Complete all three topics!


Based on the SlideShare listed in the "start here" area, identify two concepts (Production, Product, Selling, Marketing or Societal Concept), then match a company that shows evidence of practicing in support of this particular concept. Explain in some detail how and why they practice this concept. Ideally, marketers try to reach the Marketing or Societal Concept to match their marketing mix and practices too, however that is not always attained. It's good to show companies that have attained these concepts and ones that are working within the first three as they strive to reach the last two (Marketing and Societal). (Hint: each concept treats their target consumers very differently due to their perspective)


Now, let's shift gears and focus on (In the Learning Resouce list), Introduction to Consumer Behaviour by BLYTHE, page 10-12 the discussion focuses on "Relationship Marketing vs. Transactional Marketing". Identify one retail brand that (in your opinion) practices Relationship Marketing and one retail brand that practices Transactional Marketing. Support by citing TWO reasons why each are examples of the respective types of marketing. DO NOT repeat another classmates examples.


The department furnished a NUMBER of resources from different authors in the field. I've been doing this for 20+ years and when someone asks me what I do I say this (or close to it) "I consult, research and teach the area of marketing that explains the "why" people buy." Now, that is really simplistic, but it gauges if they are interested in me explaining further. In your own words, you explain what you believe "Consumer Behavior" is and encompasses.

Tutor Answer

School: Rice University


Running Head: MARKETING


Student’s Name
Course Name
Instructor’s Name


Product and Marketing Concepts

I chose to discuss the product and marketing concepts for Coca-Cola Company. CocaCola Company applies the concept of marketing in its market orientation. It focuses on the needs
of consumers and finds ways to produce suitable beverages that satisfy consumers in the market.
To meet consumer needs, it regularly conducts market research carefully and extensively through
activities as tastes tests, surveys before manufacturing according to consumer wish. Thus it
serves a variety of target clients with many products it produces include Fanta, sprite, coca cola,
diet coke and many more. Also, coca cola being a large company in the world, it also drives its
market concept according to the societal marketing concept. The community coca cola focuses
on several critical areas including education, healthcare, helping the poor and environment
conservation. These activities help the company to build its reputation boost its position in the
global market, improves its image in the eyes of consumers and create more loyal customers.
However, coca cola Company to achieve this it has to use billions of dollars every year, but the
company makes more of profit and benefits than a loss. The product is anything that can be
offered in the market for use or consumption to satisfy a need or Want (Babin & Zikmund,
2016). Product concept features competitive tools for differentiating a product from competitor’s
products thereby sustain the company’s competitive advantage.
Coca-Cola Company has applied the product concept in coming up with their product
that satisfied...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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