Fallacies and Errors in Sound Reasoning

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timer Asked: Oct 25th, 2018
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Question description

  • here are several types of fallacies–equivocation, false authority, ad hominem, appeal to ignorance, false cause (post hoc ergo propter hoc), bandwagon, or slippery slope. Please provide two (2) different examples of advertising that show any of the above topics. Which of the above fallacies is used in each advertisement? Why do you think the advertisers used that fallacy in the ad? Did the advertisers use the fallacy effectively? If you were an advertiser, what would you have done differently to better use the fallacy?

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Lessermaster
School: UT Austin

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Running Head: FALLACIES AND ERRORS IN SOUND REASONING

Fallacies and Errors in Sound Reasoning
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FALLACIES AND ERRORS IN SOUND REASONING

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Fallacies
A fallacy is the use of invalid or faulty reasoning in the construction of an argument.
They are mistaken beliefs that are based on unsound arguments thus undermining the validity of
an argument. The use of fallacies has been adopted in advertisements on TV, magazines, and
billboards among others. For example, the advertisement for Revlon’s photo ready makeup uses
the false dilemma fallacy and gives the audience only two options. It limits the choices of people
by asking them to buy the product and look perfect like Hal...

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