event press release, a product fact sheet and a media alert

Anonymous
timer Asked: Oct 27th, 2018
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Question Description

Write a press release and a fact sheet as detailed, to publicize the unveiling of the Halooz 5000 plane.

I will attach file that has information about company and its plane and I will also attach a powerpoint that says how to write a press release and a fact sheet further more every sentence SHOULD NOT BE MORE THAN 20 WORDS AND SHOULD BE IN ACTIVE NOT PASSIVE VOICE

The presentations are there to help you know how to write and the word doc is the information that needs to be used while in the media alert you can add sponsors and who of your choice

the press release is 4 paragraphs

paragraph one: is 6 to 8 sentences that answers 5 question what , where , why , who ,when and how and important facts.

Paragraph 2 is 4-6 sentences that has the key background information

Paragraph 3 is 2-4 sentences that add additional facts to the once in paragraph 1

Paragraph 4 is 2 sentences that has the ending.

The event fact sheet is a page

the media alert is a page

please ask me if there is any further information you need to know

Unformatted Attachment Preview

W RITING A PRESS RELEASE N EWSWORTHY  Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it. S TRONG  LEAD Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your reader attention. Do not spoil it with a weak opening. T HE  MEDIA Write for the Media. Online media may pick up your press release and run it in their publications with little or no modification. Journalists, however, may use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told, even if your own words will not be not used. N OT EVERYTHING IS NEWS  Not everything is news. Your press release may not be ‘newsworthy’. Before you write: Think about your audience. Will someone else find your story interesting?  Let's assume that you have just spent a lot of effort to launch a new online store. Announcing your company's opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. N OT EVERYTHING IS NEWS  Not everything is news.  Answer the question, "Why should anyone care?" and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clichés such as "customers save money" or "great customer service." Focus on the aspects of your news item that truly set you apart from everyone else. W HY ARE YOU WRITING YOUR PRESS RELASE ?  Does your press release explain or demonstrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected?  Use real life examples to powerfully communicate the benefits of using your product or service. If you are reporting on a corporate milestone, make sure that you attribute your success or failures to one or more events. If your company has experienced significant growth, tell the world what you did right. Show the cause and effect. FACTS  Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments, perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit. A CTIVE VOICE  Pick an angle. Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good news hook.  Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well. For example, "The committee exhibited severe hostility over the incident." reads better if changed to "The committee was enraged over the incident." Writing in this manner, helps guarantee that your press release will be read.  Economics of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as "added bonus" or "first time ever".  If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count. G OOD WRITING SKILLS  Beware of jargon. While a limited amount of jargon will be required if your goal is to optimize your news release for online search engines, the best way to communicate your news is to speak plainly, using ordinary language. Jargon is language specific to certain professions or groups and is not appropriate for general readership. Avoid such terms as "capacity planning techniques" "extrapolate“ [infer or project] and "prioritized evaluative procedures.“  Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!! F ORMATTING A PRESS RELEASE W RITING THE PRESS RELEASE  Mixed case. NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS.  This is very bad form. Even if your release makes it past PRWeb's editors (highly unlikely), it will definitely be ignored by journalists. Use mixed case.  Correct grammar usage. Always follow rules of grammar and style. Errors in grammar and style affect your credibility. T HE FORMAT  More than one paragraph. It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item.  For Immediate Release or Embargoed by the Source: they have to be at the top.  XXX: Don’t forget the x’s to indicate the ending of the press release. S AMPLE For Immediate Release Contact: Anoud Albloushi Double-A Sharjah 0567234557 DoubleA@gmail.com Halooz Automotive To Unveil Its Newest Car Dubai, Dubai, United Arab Emirates, 04 October 2018— Halooz Automotive will unveil its newest car in their 50th anniversary. The unveiling of the car will occur at 14.00 on 30 November 2018 at the Dubai Autodrome. The unveiling ceremony will include a display of race cars used by Dragon Racing that is in Dubai and wholly owned by Emiratis. Jacques Villeneuve, the first Canadian to win the Formula One driver’s championship will be a special guest at the ceremony. During the ceremony members of the press will be given the opportunity to take a ride in the Halooz Cobra V8. “We are test driving the Cobra V8 at the event,” said Adnan Halooz. Halooz Automotive is a wholly owned subsidiary of Halooz Heavy Industries. Halooz Automotive is the first company that produces a commercial passenger car that employs a downforce configuration in its design. The Halooz Cobra V8 is the most successful GT Car in terms of preorders in the history of automobile manufacture. The car is based on the latest aerodynamic research and is configured in what is known as a ground effects configuration. The Halooz Cobra V8 is completely constructed of carbon fiber components, which provide --more— C ONT Halooz Automotive To Unveil Its Newest Car, Page Two OF SAMPLE greater structural integrity than aluminum. This contributes to the fuel efficiency of the car Halooz. Children under ten years of age who attend the unveiling will each receive a 1/18 scale model of the car. In addition to the free model, each child under ten who attends the unveiling will receive a ride in the new car. The projected first delivery of the car is 1 April 2020 to Sebastien Vettel, a lead driver on the Ferrari Formula 1 team. In the case of rain, the event will be moved to 21 December, at 14.00, at the Royal Air Wing of the Dubai International Airport. Halooz Automotive is the first company that produces a commercial passenger car that employs a downforce configuration in its design. Halooz Automotive annual revenues have grown by a compounded annual growth rate of 7.5% per year over the past decade. --end-- 4 October 2018 Fact Sheets Fact Sheets--Purpose •typically accompany a news release, media advisory or feature story •provides a list of facts in bullet or outline format that a reporter / editor can use as a quick reference when writing / considering a story •we are going to concentrate on bullet format •a fact sheet should be able to provide the basis for an entire story--i.e. gives a reporter / editor all the necessary facts regarding topic at hand Fact Sheets--Types •three main types of fact sheet 1.fact sheets in advance of an event 2.fact sheets concerning your client / organization 3.fact sheets describing a new product Fact Sheets--all formats •uses formatting very similar to a Media Advisory •single asymmetric two-column page •purely about facts •A4 format •1 inch margins all around Fact Sheets--all formats •following elements are also included •logo / letterhead •fact sheet heading •contact information •contact information is EXTREMELY IMPORTANT •the information MUST be identical to that found on any other accompanying document •ie: press release, media alert, etc…. Fact Sheets--Formatting for Events •include the following information •name of the event •name(s) of sponsor(s) of events •location •date and time •purpose of the event •expected attendance •list of VIPs / celebrities attending •any other noteworthy / special details of the event Fact Sheets--Formatting for Client / Organization •include the following information •organization’s name •products or services produced •if commercial organization: annual revenues •total number of employees / volunteers •names and short bios of top executives / leaders •markets / publics served •position in its industry •any other noteworthy / special details Fact Sheets--Formatting for Product •include the following information •name of the product •production process •price •availability •how it serves customers’ needs •special / unique / innovative features •any other noteworthy / special details Sample of the fact sheet ******Fact Sheet****** Product The Halooz Cobra V8 · · Constructed of carbon fibre components Digitally designed on a CAD 1750 digital design computer Price · 250,000 Dhs Availability · First delivery of the Halooz Cobra V8 is 1 April 2020 · Most successful GT Car in terms of preorders in the history of automobile manufacture Designed in such a way so as to generate down force as it moves through the air. Uses much less fuel than its competitors Production Process Special Features · · Other Details Contact · · · A team of seven designers, four structural engineers, three aerodynamicists and three electrical engineers spent seven years designing and testing components of the Halooz Cobra V8 before it was first assembled. The Halooz Cobra V8 is scheduled to undergo safety tests and initial flight tests throughout 2019 Anoud Albloushi, Double-A, Sharjah, 0567655657, DoubleA@gmail.com 11 October 2018 Writing Media Alerts What is a Media Alert? •A media alert is an alternative format for PR writing used to communicate an event through the media in advance of the event •A media alert is a quick, at-a-glance summary of your event, which gives reporters, editors and producers all the information they need to decide whether or not to cover your story. •A media alert is designed to be used as is, from the document that you send to the press Where to Use a Media Alert •Media Alerts are Found in the Following Locations: •events calendars found online, in print, or broadcast directly from the copy supplied on radio or television •are typically found on a webpage/printed page/broadcast segment with a number of other media alerts are How to Write a Media Alert •Media alerts are typically one page (or less) and focus on the following information: •an attention grabbing paragraph that summarizes your event •clear identification of all event details (5 Ws) •some value-added detail that makes it worth people’s time to go to the event Example of a Media Alert CONTACT: Harris Breslow, Bandersnatch Communications, hbreslow@bander.com MEDIA ALERT – Launch of New Home for Orphans [This is the only place where you skip a line] The Sheikh Dr. Sultan Charitable Foundation is inaugurating a home for orphans with an open house event that is free to the public, the media and all interested organizations. The event will include an opening ceremony, during which Sheikh Dr. Sultan bin Mohammad Al Qassimi, Ruler of Sharjah, will officially open the home; a free buffet lunch, and a tour of the facilities. Guests will be able to meet the head of the new home for orphans, as well as the architect who designed the new home. Who: • Sheikh Dr. Sultan bin Mohammad Al Qassimi, Ruler of Sharjah, • Dr. Sara Quereshi, PhD, MD, FRCS, a world-renown specialist in infant surgical procedures • Frank Ghery, Pritzker Award-winning Architect and designer of the new facilities What: The thirty-minute opening ceremony will launch the home, followed by a one-hour free buffet lunch for all guests, and guided tours of the facility for all who wish to see the fantastic architecture. When: 20 October 2013, at 1.00 PM Where: In the main lobby of the new facility, on University City Road, beside the east entrance gate to University City. Parking is free, at the new Orphan’s Home. Bonus: The first 50 people to attend will receive a free coffee table book of Frank Ghery’s work. Halooz Aeronautics Assignment Halooz Aeronautics is a wholly owned subsidiary of Halooz Heavy Industries, a multinational conglomerate of corporations operating in a diverse range of industry sectors from aeronautics to children’s products. Halooz Aeronautics is currently in its 50th year of existence and to celebrate this important milestone the company is unveiling its newest airplane, the Halooz 5000. The following facts were dumped on your desk with the requirement that you prepare a series of PR materials related to this product’s unveiling. Please write an event press release, a product fact sheet and a media alert publicizing the Halooz 5000. • • • • • • • • • • • • • • • • The plane is a commercial passenger jet that carries up to 750 passengers in three classes; first class, business class and economy class The plane is based on the latest aerodynamic research and is configured in what is known as a flying V shape. the unveiling of the Halooz 5000 will occur on 14 December at 2pm The price of the new aircraft is AED 375,000,000 The first president of Halooz Aeronautics was Adnan Halooz. Adnan Halooz was a shoemaker who invented an automated system for molding the souls of shoes onto the shoes, themselves. The flying V shape gives the plane an additional 40% aerodynamic advantage, which means that engines meant to power much smaller jets can be used to power the Halooz 5000. In the case of rain, the event will be moved to 21 Debember 2018 at 14.00, at the Royal Air Wing of the Dubai International Airport The flying V shape also means that the Halooz 5000 has a footprint that fits comfortably in the space of a Boeing 787 Dreamliner aircraft, an airplane that can only seat 350 passengers. In addition to the three passenger classes typically found in arcraft, the Halooz 5000 has a super premium class known as El Luxo. El Luxo class concists of three cabins, each of which has a full service bathroom, a living/dining room and bedroom. In addition to using smaller engines the Halooz 5000 uses 30% less fuel per passengerkilometer. My first flight was on a DC 8, which was the largest passenger plane in the world at the time. Adnan Halooz’ first factory was located near the Buhairah Corniche in Sharjah. The original factory has since been moved to a location near Khor Fakhan, where it is being turned into the UAE Museum of Industry. During the ceremony the Halooz 5000 will perform a series of five flybys past the audience in attendance Adnan Halooz and his wife, Sara, has four children: Suad, Mohamed, Ahmed and Maryam, each child has gone on to head a different division of Halooz Heavy Industries. Suad Halooz is the head of Halooz Aeronautics, she is 33, married to Omar and has three children, Mirna, Ali and Hussein. • • • • • • • • • • • • • • • • • • • • • • Joe Kittinger, the first human being to parachute from a height greater than 100,000 feet will be a special guest at the ceremony Halooz Aeronautics is the first company in the world to produce a flying v aircraft for commercial flight operations Up to three people can fly in one El Luxo class cabin. The Halooz 5000 is completely constructed of carbon fibre components, which provide greater structural integrity than aluminum while weighing 35% of aluminum’s weight. This contributes to the efficiency of the airliner. The Hazlooz 5000 was designed entirely on a CAD 1750 digital design computer which itself was designed and built by Halooz CompuTech Inc., a division of Halooz Heavy Industries. The only thing more fun than riding a high-performance motorcycle is flying a highperformance jet Business class is fun Halooz Computech Inc. is located in St. Laurent, a neighborhood in Montreal, Québec, Canada. The company is 12 years old. Halooz Computech is headed by Ahmed Halooz. Ahmed is married to Omama and they have 4 children. Halooz aeronautics annual revenues have grown by a compounded annual growth rate of 7.5% per year over the past decade, a far greater growth rate than any other aircraft manufacturer Children under ten years of age who atten the unveiling of the Halooz 500 will each receive a 1/18 scale model of a Halooz 5000 made out of precision die cut aluminum The unveiling ceremony will also include a display of the logos from the 75 airlines that have preordered the Halooz 5000 The Halooz 5000 will be unveiled to the public in a public ceremony on 14 December 2018, at the Royal Air Wing of the Dubai International Airport. Representatives from each of the 75 airlines that have preordered the Halooz 5000 will attend the event and sign the contracts for their orders at the unveiling The Halooz 5000 is the most successful commercial aircraft in terms of preorders in the history of commercial aviation. A team of seven designers, four structural engineers, three aerodynamicists and three electrical engineers spent seven years designing and testing components of the Halooz 5000 before it was first assembled. A static test model of the Halooz 5000 will be unveiled to the public on 30 November 2012 The unveiling ceremony will include a display of formation flying from the renown Canadian aerobatic team, Snowbirds The Halooz 5000 is scheduled to undergo static safety tests and initial flight tests throughout 2013. The projected first delivery of the Halooz 5000 is 1 April 2020 to Emirates Airlines, the launch customer of the Halooz 5000. Halooz Aeronautics is the first aircraft manufacturer in the world to manufacture a commercial aircraft entirely out of carbon fiber In addition to a free model of the Halooz 5000, each child under ten will receive a tour of the new airplane’s cockpit and have a chance to sit in the pilot’s seat. ...
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Tutor Answer

Microtutor_Burchu
School: UIUC

Attached.

Running head: UNVEILING OF THE HALOOZ 5000PLANE

Unveiling of the Halooz 5000 plane
Name of Student
Name of Institution

1

UNVEILING OF THE HALOOZ 5000PLANE
For Immediate Release

2
Contact Name
Phone Number
Email Address

The press release
The unveiling of the Halooz 5000 plane
On 14 December at 2 pm, Halooz Aeronautics is set to launch their new commercial
passenger jet. The event will be held at the Royal Air Wing of the Dubai International Airport.
The jet will have a capacity of 750 passengers in three classes; economy class, business class,
and first class. In addition, Halooz 5000 has a super-premium class known as El Luxo. The plane
is based on the latest aerodynamic research and is configured in a flying V shape. The Halooz
5000 jet will perform a series of five flybys past the audience in attendance. Each child under ten
will receive a tour of the new airplane’s cockpit and sit in t...

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