Part One: Discussion - Capstone Project, Strategic PanningManagers achieve goals by working and interacting with people in order to motivate them. They also inspire a shared vision and appeal to people's values and motivate them to care about the corporate goals or an important mission.Review the "Penelope at Work - A Lesson on Professionalism" video in your lecture and discuss the following:In your opinion, did Penelope's boss manage the situation effectively? What would you have done the same or different?In what ways did Penelope violate professional etiquette and why? Why is professionalism important in the workplace?How do you think a manager can motivate someone like Penelope to care more about the company mission and goals?Part Two: Business Capstone Project – Strategic PlanningIt is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. You've previously described to MovieFlix's leadership the first step to helping them solve their problem. Now it's time to provide them with a full plan and timeline.For your project this week, you will need to do the following:Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.Now detail the rest of the steps that you will guide MovieFlix through to reach a positive resolution to their problem. Make sure that you provide their leadership team with a timeframe for when you anticipate the project to be completed by.Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.consumercenter.mysynchrony.com

CompetencyInvestigate and modify workplace visual media communication to enhance efficiency in completing tasks.InstructionsYou work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:Logo sizeLogo color schemeLogo symbols/symbolismLogo iconic meaningThe marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis, and that it be uploaded to YouTube for easy accessibility. They have also sent an email stating the following items need to be addressed:The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.Grading RubricFFCBA01234Did not SubmitNo PassCompetenceProficiencyMasteryNot SubmittedSubmission does not competently create an American logo which uses visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which uses few visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.Creates an American logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.Not SubmittedSubmission does not competently create an Indian logo which uses visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which uses few visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.Creates an Indian logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.Not SubmittedSubmission does not competently compare and contrast how American and Indian target audiences respond differently to logos.Generally compares and contrasts how American and Indian target audiences respond differently to logos.Accurately compares and contrasts how American and Indian target audiences respond differently to logos.Thoroughly compares and contrasts how American and Indian target audiences respond differently to logos.