Preparing For the Final Essay
Various studies have highlighted the negative impacts associated with the use of children
in advertisements. However, children are still used because they are perceived to be significant
“vehicles” to creating emotional and rational appeals for target audiences (Lapierre et al. 152).
Traditionally, most commercials were aired between scheduled programs on a TV set. Today,
consumers can watch what they want when they want. The development of broadband has
facilitated the streaming or downloading of programs on electronic d...
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