MRKT3045- Social Media/Digital Media/Viral Video Plan Presentations– STUDENT PRESENTATIONS DURING WEEK 10 TUESDAY NOVEMBER 6TH AND THURSDAY NOVEMBER 8TH Make sure you include all of the sections noted below in your 20-minute “Pitch” presentation. Presentation can be in any format (Google slides, Canva, Prezi, PowerPoint, Keynote, etc) • Background on your Brand/Non-Profit/Business • Highlights of Your Social Media Audit o • Must include 2-3 competitors o Must include score sheet on how your business is doing a a result of audit Objectives of your Social Media/Digital Media/Video Marketing Plan o Business, Marketing, Communication, Engagement o SMART Format-if you can’t measure it, you can’t manage it!! • Strategies of your Social Media/Digital Media/Video Marketing Plan-shows alignment to objectives • Target Personas –Highlights from the detailed summary • Unique Selling Proposition for the business-Creative Campaign Theme for your improved Social Posts/Social Media Posting Content • • o Explain in your presentation how the new “After” social posts/social ads are improved from the “Before” posts from your social media audit discovery o I highly recommend you point out the specific improvements you developed with copy, visuals, call to action, etc. Editorial Approach –Explains how you will approach content creation and content marketing across the social/digital/mobile/video platforms you have chosen for your small local business or brand. o Also explain how you will manage posting and responding to comments/views/tweets/shares o Refer to social listening and social customer service New Video Concept – Explain rationale for your new video (slide show of images, or rough cut video) and why it works for your brand/cause/business and how it integrates with your new creative campaign with new social posts/social media ads o Make sure you include embedded link in your presentation and send the link to me as well so I can view again after the presentation. • Social/Digital Media Analytics – One slide explaining what analytics you will track for your chosen business and why they are important. • Proposed Social Advertising Budget – One slide proposing a budget for the business, and how you would allocate the budget to specific social platforms. • Conclusion/Wrap Up/Expanded Opportunities-Emphasize Why this Social Media Marketing Plan is the write step forward for the local business/brand/company. • You must submit a printed copy of your slides (2-4 slides per page) and submit a printed copy of your six-month social posting calendar. You do not have to print anything in color. • If you are using Google Calendar or Google Sheets, and the calendar is not printing easily, you can invite me to view it with my gmail (bcarey65@gmail.com) GRADING RUBRIC Social Media/Digital Media/Viral Video Marketing Presentation –Grade Summary Sheet 1. 2. 3. 4. Team Presentation (with all key sections per outline) a. Accuracy b. Clarity c. Organization d. Includes all key sections e. Has rationale and sound reasoning for all recommendations 30% Social Content Posting Calendar Excel, Google Calendar/Google Sheets) (Shows six-month time-frame, selected social/digital/mobile/video media platforms, and weekly/monthly content recommendations. 30% a. Shows thematic ideas for content b. Shows Seasonal ideas for content c. Shows time of day for postings, and why it is important d. Relevancy to Target Personas e. Creativity of content Team Cohesion With Presentation a. Team Attire is business casual b. All team members have a role in presentation c. Adhered to the 20-minute time limit d. Utilized creative techniques to engage audience e. Articulate f. Good annunciation, pronunciation with voice Video Concept/Rough Cut a. Video concept is on strategy with creative brief 15% 10% 5. 6. b. Integrates message with new social posts/social ads c. Supports unique selling proposition of business d. Relevant to target personas e. Creative idea f. Slide show or rough cut is original idea (not looking for academy-award production quality!) g. Supports business, communication, marketing and or engagement objectives New Creative Social Posts/Social Ads a. On strategy with creative brief b. Integrates message with video concept c. Supports key message/brand positioning d. Relevant to target personas e. Original, creative ideas f. Supports plan objectives g. Shows improvement from the “Before” posts Professionalism/Ethics a. 10% 5% On time, organized, team is respectful to each other 100% Pastiche Fine Desserts Ze Hui & Ziyun Luo & Nan Gao & Tianyu Du & Lee Content ● ● ● ● ● ● ● Basic information Opening time Main Competitors Social Media Audit Current Problems Goals Strategies ● Target Persona ● Editorial Approach Across Platforms ● Creative Campaign ● Video ● Conclusions Basic Information ● Local, ● Cozy, ● lively European-style ● nook serving house-made fruit tarts, cakes, chocolates & pastries. Opening time ● Tuesday-Thursday, 8:30am to 11pm ● Friday & Saturday, 8:30am to 11:30pm ● Sunday, 10am to 10pm ● Closed Monday Main Competitor in R.I. Sin Modern bakery offering made-to-order cakes for special occasions, plus donuts & whoopie pies. Main competitor in R.I. Scialo Brothers Bakery (Italian Bakery open since 1916) Social Media Audit FOLLOWER LIKES ACTION 9,938 10256 Increase 5000+ followers with in a year from now. 5,691 300 Post more pictures on Ins. with hashtags hot topics. 630 5 Increase 100 followers by each month from now. Do more engagements. Current Problems ● No enough marketing method ● No enough engagement with customers ● Customers can not build loyalty to Brand Goals ● Increase conversations with clients across all social media platforms by 15 % ● Respond to all inquiries that customers have within 12 hours of getting the questions. ● Build awareness of Pastiche s’ sweets by 15% online from September, 2018 to May 2019. ● Attract 5000 followers on Facebook,Instagram and Twitter from September 2018 to December, 2018. Strategies ● ● ● ● ● Upgrade more information always on social medias to increase engagement levels Improve revenue and cut costs ○ make demand forecasts ○ change all the light bulbs to lower the electricity bill Bundle our products and promote. Create more seasonal menu Make develop Rules of Engagement for responding to customers and score it by customer survey. Persona 1: Alicia ● Reach Alicia by Czech on ○ Facebook ○ Instagram ○ Pinterest ● serious insomnia ● addicted to sweets ● Loves concerts and EDM ● Loves barbeque Bohemians lawyer, 28 years old； Goal: Save money for house and loan Persona 2: Michael ● Reach him by English on: ○ Facebook(news about horse competition, health knowledge, tourism info) ○ TVG/ Equibase ● Healthy lifestyles ● Love driving to places ● Buy sweets for grandchildren American Horse racing lover; Baby boomer; Divorced; has a daughter and a son 
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