Description
Choose one article within the last 3 months about Marketing consumer behavior and write two paragraphs about it. It should include a link to the Article or the article on a different doc and give your thoughts on it. Examples and scenarios are more than welcome
MLA format.
Explanation & Answer
Attached.
Insert Surname Here
1
Author’s name
Institutional Affiliation
Marketing Consumer Behavior
Consumer behavior can be described as the study that deals with understanding how and
why consumers make choices such as purchasing, using, and getting rid of products, services or
ideas that contribute towards needs satisfaction. In this article by Goolsbee, the power of the
consumer in beating companies’ market power has been explored. Buyers have the power to
determine the price that will be set for...
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