In this writing assignment, you will complete the following steps: Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are: Specific-- answer the who, what, when, where, why questions Measurable – include a numeric objective (“increase sales to $10 million”) Attainable – within your reach, even if optimistic (you are willing to commit) Realistic – have a reasonable likelihood of being met (you are able to commit) Timely – have a deadline or time period attached Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve.Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.Points Possible: 3015 points = completeness of content10 points = appropriate analysis and applied judgment 5 points = utilization of writing guidelines (LEVEL 2)

The scenario:Johnston Smith, Associate Director of Sales as Pasedena HVAC Manufacturer, has asked you to calculate the cost of running HVAC units in summer and provide a report. For this assignment, you will need the following files:New blank Access databaseHVAC_CoolingYou will save your files as:Lastname_Firstname_HVAC_CoolingLastname_Firstname_Cooling_Costs Open the HVAC_Cooling Excel file, and save the file as Lastname_Firstname_HVAC_Cooling.Insert the your name in the footer.In the worksheet, insert an Excel table with a header row. Add a calculated column that calculates the cost of cooling using $0.00124 per Cooling BTU formatted with the Accounting Number Format. Filter the data to display only one Heating BTU number of your choice. Apply Best Fit to all columns. Center the worksheet horizontally on a landscape page.In Access, create a new database and save it as Lastname_Firstname_Cooling_Costs Import your Lastname_Firstname_HVAC_Cooling Excel file. In the table, filter the data to show only data for the Cooling BTU greater than 60,000 and the Power unit of your choice. Create a report based on your results.Delete the four measurement fields following the Heating BTU field, and be sure the title fits on one line.