Management quizzes

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zhu127

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Hello, I need someone to answer these tow quizzes with short and basic answers. DUE tomorrow

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You will have 30 minutes to complete this quiz. Answer 4 of the 5 questions. A solid paragraph (i.e., 4-6 sentences) should suffice for each answer. 1. What is marketing? 2. Identify and briefly describe the various marketing management philosophies. 3. What is competitive advantage, and how do you get it? 4. What are the 4 Ps and how do they create value for customers? 5. Discuss corporate social responsibility: how does it affect relations between customers and providers? Quiz #2 Answer four of the following five questions. No notes, books or other study materials allowed. 1. Discuss branding. Define and use the following concepts: brand, brand name, brand mark, brand equity, global brand, brand loyalty, family branding, co-branding, trademark, and service mark. 2. Describe the new product development process. Identify and pay special attention to the different sources involved in generating ideas for new products or services. 3. What are the unique aspects of non-profit organization marketing, i.e., how does marketing in the non-profit sphere differ from marketing in the for-profit sphere? 4. What are some of the incentives for and problems associated with developing global supply chains? 5. What factors affect the choice of marketing channels?
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Tags: MGMT251A MGMT251B

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Running head: MANAGEMENT QUIZ

Management Quiz
Student’s Name
Institutional Affiliation

1

MANAGEMENT QUIZ

2

Management Quiz
Quiz 1
Question1
Marketing is the activity of promoting and selling products/services such as
advertising and market research.
Question 2
Marketing philosophies include 1) Production orientation which assumes price as the
variable for making a buying decision. It pushes for internal efficiency to deliver lower prices
to customers.
2) Marketing orientation- it argues that sale depends on customer’s decision to buy and their
perceptions of the value derived from the product/service and therefore responsiveness to
customer needs is the central focus of the philosophy.
3) Societal marketing orientation- suggests that a business should satisfy customer needs
while meeting organizational objectives to enhance individual and societal...

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Bakersfield Adult Schools Amazons Strategic Approach and Management Strategies Paper

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