Hello, I need someone to answer these tow quizzes with short and basic answers. DUE tomorrow
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Explanation & Answer
Running head: MANAGEMENT QUIZ
Marketing is the activity of promoting and selling products/services such as
advertising and market research.
Marketing philosophies include 1) Production orientation which assumes price as the
variable for making a buying decision. It pushes for internal efficiency to deliver lower prices
2) Marketing orientation- it argues that sale depends on customer’s decision to buy and their
perceptions of the value derived from the product/service and therefore responsiveness to
customer needs is the central focus of the philosophy.
3) Societal marketing orientation- suggests that a business should satisfy customer needs
while meeting organizational objectives to enhance individual and societal...