1. How would your business work in term of operations (production, inventory control,
distribution, customer service, research and development, etc.)
2. Discuss the implications of technology in your company's operations.
Consider the areas below as you address these questions. Condense the key information in two
solid paragraphs focusing on the specific information pertaining to your NAB Company.
Check out the NAB Company Portfolio document, Note 2: Equipment and Inventory to see what
equipment and technology you already have and use this in your response.
Describe the day-to-day functions of your company. How will you run your business? Consider the
Production process: how will you produce the product
Inventory control- how much inventory you will have
Distribution- how will you distribute the product
Customer service- how will you handle customers and returns
6. Research and Development- how will you improve the product and how will you continue to
search for new combinations/ flavors
The Palmer Organic Drink (POD) Company is named after my grandmother, Cora Palmer. She
was very interested in healthy foods, which she prepared daily. She showed that interest long
before "eating healthy" became a popular fad. I remember very well how she prepared most
meals from scratch, using very few processed foods. Regularly, she traveled to the local
farmers market to purchase the products needed for her meals. She would pickle beets and
cucumbers, make her own apple sauce, and was found canning f ruits and vegetables. She
prepared these items and many more in preparation for the winter months. I don't actually
remember how she did this, but she made her own soda, especially a root beer soda, and her
own ice cream.
POD is a company that \will focus their products on healthy organic drinks of different
varieties. Drink flavors will include strawberry, raspberry, blueberry, and peach. While the
business will begin with these flavors, other flavors will be added in the future. These organic
drinks will provide both a delicious taste, as well as good nutritional value. The drinks will be
produced without caffeine or any other additives that might cause unhealthy reactions in
consumers. The use of natural fruits will give the drinks more of a fruity taste than many of the
organic drinks currently on the market.
"The Palmer Organic Drink (POD) Company is designed to provide a healthy fruit drink
alternative for consumers. The company is committed to using natural products with an
absence of caffeine in its contents." By providing such a product, POD hopes to acquire a
leading position in the organic drink marketplace
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