WEBD222 Labeling Visitors, Sessions and Pages Week 5 Assignment

User Generated

Yvfun

Computer Science

Description

Web Analytics – Labeling Visitors, Sessions, Pages, and Web Server Log Files vs. Java Scripting

For this week’s assignment, you are to:

  • Define the importance of custom variables, your ebook chapter 9, explains the importance of each variable, and how each is restricted to one particular scope level.Helpful Resource for this above topic is in the eBook: Advanced Web Metrics with Google Analytics (Third Edition)By: Brian Clifton
    ISBN: 9781118168448
    Please Locate eBook in APUS Library - You can find the link in the APUS Online Library, please use the link below to find the eBook in the APUS Library or search the APUS Library on your own, it is easy to locate.Please visit http://apus.libguides.com/er.php and search by the course number (ex: LITR210) to access your required resources.Please Note: There are 2 book sources, Ebrary and Books 24x7.Ebrary:

Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John
WEDB222 I001 Fall 12

Week 5 Assignment Grading Rubric

Graded Task

Points

Student defined the importance of each of these levels; Visitor Level, Session Level and Page Level

32

Student compared and contrasted web server log files vs. java scripting

32

Student provided recommendation in terms of the variables to be set for an ecommerce site32

Student submitted a word document

4

Late penalty -10 points per day max -20 points

Grammar and spelling errors -1 point each

Student used APA formatted references and in-text citations
to support comments and points of view. -10

Total

Please use APA formatting and in text cititation

Please No Plagiarism

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Explanation & Answer

Attached.

Running Head: LABELING VISITORS, SESSIONS AND PAGES

Labeling Visitors, Sessions and Pages
Student’s Name
Professor’s Name
Course Title
Date

1

LABELING VISITORS, SESSIONS AND PAGES

2

Labeling Visitors, Sessions and Pages
Custom variables refer to a name-value pair tag which may be inserted in a tracking code
to enhance Google Analytics tracking. The custom variables are executed in varying ways
according to the website needs. In addition, custom variables allow the definition of additional
segments that apply to a visitor other than those offered by Google Analytics. The basic visitor
interaction structure breaks down the visitor’s manner of interaction with a site. According to the
model, the visitor intermingles with a site’s content for a given time duration, with the contact
being segmented into a hierarchy (Clifton, 2012). The model comprises of three levels which are
visitor, session, and page. The visitor refers to a client visiting the site while the session denotes
the time frame within which the visitor actively remains on the site. On t...


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