Health education

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Question Description

Read the following article at the end of the chapter on Diffusion of Innovation in your textbook.





George, S., Hamilton, A. & Baker, R. S. (2012). How do low-income urban African-Americans and Latinos feel about telemedicine?: A diffusion of innovation analysis. International Journal of Telemedicine and Applications, 2012. doi: 10.1155/2012/715194.



https://www.hindawi.com/journals/ijta/2012/715194/



Based on the information in the article answer the following questions:



1- Based on the information provided in the article, what would you change in your marketing materials?



2- What do the authors recommend for marketing the program given the feedback from the two groups, and how does this compare to your recommendation?

Tutor Answer

toto
School: Rice University

Attached.

Running Head: MARKETING TELEMEDICINE TO UNDESERVED MINORITY GROUPS 1

Marketing Telemedicine to Undeserved Minority Groups
Name
Institutional Affiliation

MARKETING TELEMEDICINE TO UNDESERVED MINORITY GROUPS

2

Findings in Sheba George, Allison Hamilton and Richard Bakers article on the adoption
rate of telemedicine by underserved minority groups are important in helping marketing efforts
of telemedicine to different racial groups. Marketing materials need to be written and used with
the purpose of addressing the concerns African Americans and even Latinos have about
telemedicine. Firstly, marketing materials need to assure African Americans that telemedicine is
in many ways similar to a ...

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