What are the best answers for these questions ?

timer Asked: Nov 1st, 2018
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Question description

Assignment #5: Marketing to Travel Agents and Meeting Planners (Chapter 10, 11)

  • Identify your hotel brand : MOXY
  • What type of travelers do travel agents serve? As the Sales director of your hotel brand, why is it important to attract travel agents (list at least 2 examples).
  • What are four resources that can help your hotel brand to identify travel agents and agencies? Explain each briefly.
  • What are some ways your hotel can provide good service to travel agents? (list at least 2 examples)
  • As the Sales director of your hotel brand, what public relations efforts might be used to develop travel agent business? (list at least 2 examples)
  • Identify the two segments that compose the group meetings market and briefly explain how they are different.
  • Identify which group meetings market will be a better target for your hotel and briefly explain why.
  • What are the categories into which associations are divided and the characteristics of each?
  • What are the 4 most important benefits the group meetings market can bring to your hotel? Explain each briefly.
  • As the Sales director of your hotel brand, which personal sales calls efforts would you choose to sell to meeting planners? Explain briefly why. (list at least 2 examples)
  • Reference list.

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School: Boston College

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