Effects of Advertising Presentation

User Generated

unprqb

Humanities

Description

FAST FOOD NOTE

This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.

You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.

Choose a product or service from these examples:

  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

  • Who determines ethical standards for advertising?
  • In what ways has advertising affected American culture?
  • What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
  • Discuss some of the critical issues that may arise from the following areas:
    • Children and advertising
    • Advertising in schools
    • Health and advertising
    • Political advertising
  • Find one example of a commercial that strikes you as particularly creative and appealing:
    • What are the elements that are unusual?
    • What is the target group of the commercial?
    • How does the commercial appeal to consumers?
    • Why do you believe this commercial to be effective in brand name recognition?
    • How are ethical standards met (or pushed to their limits)?

Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what's included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.

List any references on the last slide.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Outline
Introduction
Body
Conclusion
Reference


Effects of advertising on fast food
• Effects of advertising on fast food
• Name
• Institution of affiliate
• Date

Ethical standards for advertising
• Ethics are morals which guide the character and behavior of an individual
towards his activities.

• Ethical standards for advertising are those behaviors which when followed
will help improve moral values such as trust, fairness and kindness.

• The moral values help determine the way in which the seller and the buyer
communicate.

Who determines the ethical standards for
advertising?
• Ethical standards of advertisement are determined by the company.
• The company has the obligation to develop ethical standards for

advertisement to ensure proper communication between the fast food
company and the customers.

• It is important for each fast food company to develop the ethical standards
for advertisement to help the company work well with its customers.

• Ethical standards are also determined by the government as well as federal
trade commission.

Advertising and American culture
• Advertising has brought about both positive and negative impact on the
American culture in relation to how fast foods are advertised.

• Advertisement has led to misrepresentation of fast foods which lead to
health problems (Boyland, E. J., & Halford, J. C. 2013)..

• The competition has led to the creation of new products of fast foods in the
market hence making America one of the civilized countries.

promotion
• Promotion- promotion is used by the fast food companies to persuade
customers.

• For instance, the customers may be told to buy one and get one free e.g.
crackers and chocolates.

• The promotion offer persuades several people hence making them buy as
much fast foods as possible.

• The act of getting something free makes promotions of fast foods
successful.

Impacts of advertisement on American culture
• Advertising of fast foods has brought changes in American lifestyle. For
instance the commercials on television on fast food has made American
citizens eat out, hence no more home cooking.

• The advertising of fast foods has also led to showing of false images which
are unrealistic.

• Advertising of fast foods is done to promote the truth even if there is no
truth just to meet the promotion guidelines, expiry dates and restrictions.

Positive effects of advertising of fast foods in
American culture
• The changes in eating traditional food has occurred, people eat modern food
which are easily and quickly available in the restaurants.

• It has decreased the need of cooking at home and ensured easy delivery of
fast foods.

• The fast foods have also impacted American culture in that those who had
no practical experience in cooking have got easy time to eat what they want
with no worries.

Key persuasive techniques used in consumer
works
• The advertisers use techniques to persuade the consumers to buy their
products. They in...


Anonymous
Great content here. Definitely a returning customer.

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