Scenario Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa's Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa's clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company's goals of growing sales and increasing brand awareness. Instructions You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules 02, 03, and 04 that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module 06. You will also need to actively fill out a digital marketing plan that you learned how to create in module 05. Although you won't actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides: Title slide Supply a more detailed and in-depth situation analysis than simply copying what is in the company background document. List and define Costa's customer personas. Discuss company's online competitors. Explain the strengths and weaknesses of the company's position. Talk about various collaborations the company can engage in to grow its business. Describe the business climate Costa's operates in. Demonstrate the role digital marketing should have on both sales and brand development. (module 01) Provide examples of how the company can build their brand via digital channels and support your recommendations with your rationale. Give examples of digital strategies used to sell Costa's fashion line of clothing online and support your recommendations with your rationale. Create a conclusion slide that includes a summary of why your digital marketing plan should be implemented by the executive team and how it will be measured to ensure it is successful.

Option #2: Challenge 1, 2, and 3Run the simulation (Links to an external site.) titled "Operations Management Simulation: Quality Analytics". Run through at least challenges 1, 2 and 3(although you can run all 4 challenges to maximize your learning) and answer the following questions:1. What were the process capability indices for the four companies?2. How did you determine the process mean?3. Is it good or bad if the control limits are within the specification limits? Or outside the specification limits? Explain.4. How are specification limits determined? Is this good or bad? Explain.Submission:· Prepare a 3- to 4-page paper (not including the required title and reference pages and any appendices you may wish to include) detailing and compiling the specifics to items 1-4 above.· Support your paper with a minimum of three current (published in the most recent five years) scholarly sources from the CSU Global Library, in addition to any course textbooks or lecture material you decide to use.· Format your entire paper according to the CSU Global Writing Center (Links to an external site.).· Be clear, concise, and focused. Be sure to properly organize your writing and after the title on page 2, include an introduction with a thesis and mapping for your paper; headings/subheadings for the body of your work; analysis and recommendations (if applicable); a conclusion; list of references; and any appendices.

Touchstone 3: Presenting a Research Plan SCENARIO: Your supervisor has approved your research question and plan for studying some aspect of diversity and/or collaboration in a community group. Now it is time to conduct your literature review and develop your hypothesis and research plan. ASSIGNMENT: In the first Touchstone, you developed a research question and prepared a preliminary bibliography for your literature review. You will now conduct your literature review, formulate your hypothesis and research plan, and develop a set of notecards that summarize your work. REQUIREMENTS: You must create 8-11 notecards using the touchstone template below. Your notecards will include: introduction card research question card literature review (4–6 cards) hypothesis card operational definitions card (if needed) research method card Touchstone 3 Template (see attached) Touchstone 3 Sample (see attached) When you have finished, submit the Touchstone template. Before you get started, let’s look at how you’ll build your notecards, step by step. A. Directions Step 1: Revise Touchstone 1 (see attached) First, return to the community group description, research question, and proposed bibliography that you submitted in Touchstone 1, and make any necessary changes based on feedback from the grader. You will likely want to refine your reading list based on the feedback you received and what you learned about diversity and collaboration in Unit 3. Step 2: Conduct a Literature Review Next, complete your reading for your literature review. Reminder of attributes of good readings for your literature review: They are academic, scholarly works about research findings or they are reliable journalistic reporting based on scientifically credible and reliable data. They should have been published in the last 10 years—unless they are a landmark work on the topic and provide important background or as a comparison. They look at different sides of the argument and a variety of perspectives. As you complete each reading, take notes. Questions you should answer about each reading include: Who wrote this article? Is it the researchers themselves, or is it a journalist writing about their findings? Where was it published? Is it a scholarly publication like an academic journal, or is it for a popular audience? If the publication is for a popular audience, how would you characterize the audience? Do they have an academic affiliation? Are the researchers sociologists, or are they of a different discipline? When was the research conducted? What question were the researchers attempting to answer? How does this question/topic relate to my question/topic? What methods did they use to study their question? What conclusions did they draw from their results? How do their conclusions impact my research question, hypothesis, or research plan? As you did for your first Touchstone, you will include five key elements for each source, with each element separated by a period: Author’s name(s) Publication date Title of the source Page numbers (if applicable) Source's location for web-based texts (URL) EXAMPLE Alireza Behtoui. 2015. Beyond social ties: The impact of social capital on labour market outcomes for young Swedish people. p. 711-724. journals.sagepub.com/doi/full/10.1177/1440783315581217 Step 3: Formulate a Hypothesis, State Your Operational Definitions, and Choose a Research Method Hypothesis Next, formulate a hypothesis for your research question and choose a sociological research method appropriate for testing your hypothesis. While you won’t be conducting the research, you will write up a description of how you plan to conduct your research. (HINT: Refer back to Lesson 1.3.5: Formulating a Hypothesis, Lesson 1.3.6: Collecting Data: Quantitative Approaches , and Lesson 1.3.6: Collecting Data: Quantitative Approaches for help.) A formal hypothesis states the relationship between two variables—one is independent (IV) and one is dependent (DV). It must also be formatted as an If/Then statement, for instance: If people eat chocolate (IV), then they will get pimples (DV). If people go to the gym (IV), then they will be fit (DV). Operational Definitions Operational definitions identify important concepts related to the research. For example, If your community organization includes students, are they K-12? College? Medical? Or are students defined as: young adults between the ages of 18-21 who are attending a particular college or university? Research Method Deciding on a research method will also take some thought and planning: Will you use qualitative or quantitative research or a combination? How will you engage subjects or find your data? What kinds of tools and assessments will be used to gather the data? Step 4: Prepare Your Notecards Finally, incorporate Steps 1-4 to prepare a set of notecards for your proposed research study. Use the template provided to create 8-11 notecards that present the work you completed in Steps 1-4. NotecardComponentIntroductionYour introduction notecard should introduce your audience to the community group being studied.Research questionYour second notecard will state your research question.Literature Review (4-6 cards)Now that you’ve introduced your community group and research question, it’s time to add information to your literature review notecards. Each source should have one notecard. The notecard should describe the information and analysis you performed in Step 2.HypothesisYour hypothesis notecard should describe your hypothesis.Operational definitionsYour operational definitions notecard should include and explain any operational definitions you developed for your study. You may skip this card if you have none.Research methodYour research method notecard should introduce your proposed research method and explain how you propose to conduct your research.