Description
Learning Objectives
- Examine the process involved with problem formulation.
- Apply critical thinking to problem identification.
- Apply decision-making techniques.
- Determine factors affecting decision implementation.
- Evaluate resources and actions required for implementation.
- Evaluate ethical implications of a decision.
- Evaluate decision-making outcomes and processes.
Prompt
Examine a business issue of your choosing that has ethical implications.
- For example, research the arguments (both for and against) regarding advertising to children, paying a living wage, requiring union membership, or selling tobacco.
Research and present the leading opinions and comment on the validity of the arguments. Which side is more compelling? Why?
Instructions
- Develop a 10 to 15 slide PowerPoint presentation
- Include detailed speaker notes for each slide OR present your slides via Video and submit the link for the video with your slide deck
- Support your presentation with a minimum of 3 credible academic references.
Explanation & Answer
Attached.
ETHICAL IMPLICATIONS OF ADVERTISING TO CHILDREN
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Introduction
• Advertising to children is a controversial issues because children are in the category of a
category known as the vulnerable audiences to advertising strategies.
• Children have become a target for many advertisers because they perceive the persuasive
intent of the commercials they way the advertiser wants them to perceive (Berning &
McCullough, 2013).
• These children lack the ability to assess advertising appeals and claims, and thus, are inclined
to perceive the message carried in commercials as honest and impartial.
• Therefore, if a commercial targeted to children infringes its transparency, credibility, and the
privacy of a child, then it is recognized as unethical conduct (Berning & McCullough, 2013).
The Consumer Child
• The development of marketing to children stems from the recent evolution of in the
parenting sphere.
• The modern parenting gives children more independence as well as a powerful voice in
the family discussions (Berning & McCullough, 2013).
• This trend has resulted in market develop...
