Description
1. Discuss the similarities and differences between sales promotions and merchandising?
2. Contrast public relations and publicity and discuss the implications of each
3. A major role of public relations may be to deal with unexpected crises that result in bad publicity. Discuss unexpected crises that result in bad publicity. Discuss how hospitality organizations can create positive public relations when faced with disasters such as accidently relations when faced with disasters such as accidental death or serious injury caused by a drunken customer
Explanation & Answer
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Running head: BUSINESS QUESTIONS
1
Business Questions
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BUSINESS QUESTIONS
2
Business Questions
Question 1
Merchandising and promotions are significant to the success of the businesses in a nation.
These efforts aimed towards conveying the special promotional and merchandising activities
targeted at the audience accounts for the bulk expenditures. Merchandising encompasses
activities such as selling, control of merchandise and buying. Specific merchandising also
includes tasks such as planning inventories, estimating the demand, and supervising
merchandising budgets and creating the signage and displays. Merchandise strategies set
objectives and goals for selling activities in the determining the types, quality and other
characteristics of services and goods bought ...
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