Write a SWOT analysis about Marriott and Hilton royalty program

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yrkvyvyvn

Business Finance

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Create a swot analysis about both marriott and hilton royalty progam, and a 100-150 word summary

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document. Stepl step + Step 4 - Create a SWOT - Select the loyalty program you like the most and use the other as the main competitor to complete the SWOT. 1. What is the strength of my Loyalty Program? a. What makes you better than others? 2. What is a weakness of my Loyalty Program? a. What could you improve upon? 3. What is an opportunity for my Loyalty Program? a. What are others doing that may be useful if you did it? 4. What is a threat to my Loyalty Program? a. What are others doing better than you or that you cannot do? Step 5 - Create an infographic marketing your chosen loyalty program Infographic to be presented in class on November 5th. The assignment will be considered incomplete if not presented in class on Nov 5th. . . . To Summarize, here is the task: Choose two loyalty programs within one sector (Hotels: Marriott Rewards and Hilton Honors) Create bullet point lists that indicate the benefits of each (to easily compare) Write a 100 to 150 word summary (your opinion) on what creates value and or what does not create value for each program. • Complete a SWOT analysis on the two programs, use one (your favorite) as the subject and the other as the competitor. Create an infographic to promote your loyalty program in class on Nov 5th . Marketing - Loyalty Program Audit Assignment 10% Written Portion: Due Nov 5 by 11:59pm via Brightspace Infographic: Due to be presented in class on Nov 5 Individual or Partner Assignment (Max 2 per Team) Using a competitive set of your choice excluding the Airline industry, analyze loyalty programs (of your choice) and compare contrast strengths, weaknesses, opportunities and threats.... The end result is to establish who the best is! You will need to research/explore two (2) loyalty programs within a sector (ie) hotels, restaurants, cruise companies, retail companies, or any other industry sector you wish, again excluding the airline space. Hilton and Best Wester. Using your chosen loyalty programs visit the respective program sites (two in total). Would be a benefit to sign up as a member (free / no cost). Step 1 Step 2 Scroll through the various benefits offered and make notes on what is being offered The best approach to this is to create bullet point lists to easily compare the two programs. Step 3 Explain what creates value and also identify if there are aspects that do not create value. I would suggest 100 to 150 words per loyalty program to properly justify this.
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