Business Finance
Implementation of Global Strategies II5

Question Description

6-8 Pages

APA Style include references

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah's name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

  • Is globalization a good move for the company?
  • What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
  • What geographic location should be a target for global expansion?
  • What background information can you provide to support this decision?
  • How will this decision support the overall goal of growth and expansion?
  • How would you refute someone with the opposing perspective?

Final Answer

Attached.

Running Head: IMPORTANCE OF GLOBALIZATION FOR BUSINESSES

Importance of Globalization for Businesses
Name
Institutional Affiliation

1

IMPORTANCE OF GLOBALIZATION FOR BUSINESSES

2

1. Is globalization a good move for the company?
For our company to grow and diversify, it should adopt the globalization process so that it
can penetrate international markets instead of solely depending on our local consumers. The
international market has many potential customers who will be satisfied by our services. Despite
it not being an easy task, especially identifying the correct market and location, it is a good move
for the company as it will show its growth. This is why it is important to conduct a thorough
market analysis that will be helpful when it comes to choosing the correct location in the vast
international market.
2. What is your rationale behind this decision? Synthesize analysis conducted in
previous units, including strategic considerations, cultural considerations,
competitive analysis and balanced scorecard.
Globalization enables the company to expand into newer and larger markets which
enables it to grow its consumer base. The exploring and exploiting of new market opportunities
should be the top most priority of any business. This enables the company to protect itself in
regards to market share for when a product in a certain locality may lose its appeal ensuring that
the company can fall back on other markets. This requires the company to enter new markets
especially the emerging markets. Hiving exhausted the local market, it is worth taking the risk to
ensure that the company grows out of the country. With the help of the current loyal customers
they are expected to help in marketing the company by giving feedback or recommending the
company to potential customers.
Emerging markets are extremely important in the process of globalization as they assure
the company of future growth. There are new markets and clients emerging every day in the

IMPORTANCE OF GLOBALIZATION FOR BUSINESSES

3

global market. As emerging markets are characterized by rapid growth and development means
that demand for any of our products will be high. Despite the concerns raised against investing in
emerging markets such as the political instability of many emerging markets, investing in such
markets can enable the company to reap huge benefits. The Economi...

toto (15178)
UCLA

Anonymous
Return customer, been using sp for a good two years now.

Anonymous
Thanks as always for the good work!

Anonymous
Excellent job

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