Business Paper on Netflix

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Stayer University

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In this assignment, you are to use the same corporation you selected and focused on for Assignment 1.

Using the corporation you chose from Assignment 1, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:

Company website

Public filings from the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml)

Strayer University's online databases

Other miscellaneous sources. Note: the company’s annual report will often provide insights that other resources may not include.

Write a four page paper in which you:

Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices.

Determine the company’s tangible and intangible resources, core capabilities, and core competencies.

Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

Choose two (2) forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these) forces in the recent past, going back no further than five (5) fiscal years.

With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

Identify what you consider to be the greatest external threat to this corporation. Discuss how the corporation should address this threat. Justify your explanation.

Identify what you consider to be the greatest opportunity presented to the corporation, and discuss how the corporation should take advantage of this opportunity. Justify your explanation

Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources .

Your assignment must follow these formatting requirements:

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Please use Assignment 2 template format to put the answer on

BUS_499 is the previous assignment (finished) Use this when preparing the assignment above.

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Running head: WEEK 6 ASSIGNMENT 2 1 Week 6 Assignment 2 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Keller Date Everything in Blue should be deleted Due Week 6 and worth 125 points Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1-3 in the course textbook and complete the LEARN EActivities for Weeks 1-3 as they set the foundation to this assignment. Be sure to cite your sources! Begin your paper on Page 2 by writing a four page paper (does not include Title or Reference pages) in which you: WEEK 6 ASSIGMENT 2 2 Week 6 Assignment 2 Write your introduction here: It should be one (1) good paragraph (not more than 1 paragraph) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing – so be sure to review the Assignment instructions AND Rubric for understanding. Finally, please ask me any questions about this assignment. General Environment Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates (for background, be sure to research and explain the industry in which it operates. You could also define the general environment (cite your sources) and could explain the segments you chose using the textbook/Learn). Read Chapter 2 in the course text book. Review the Week 2 Learn video/Lecture for supporting content. (cite your sources) Five Forces of Competition Considering the five (5) forces (model) of competition, briefly explain why these are important to a firm. Item 1 Choose one (1) of the five (5) forces (model) of competition that you estimate is the most significant for the corporation you chose (it would help to define your choice from the textbook). Read Chapter 2 in the course text book and review the Week 1 Learn video Lecture for WEEK 6 ASSIGMENT 2 3 supporting content. A side note, the five (5) forces of competition is the same as “Porters 5 Forces of Competition. (cite your sources) Item 2 Choose another one (1) of the five (5) forces (model) of competition that you estimate is the most significant for the corporation you chose (it would help to define your choice from the textbook). Read Chapter 2 in the course text book and review the Week 1 Learn video Lecture for supporting content. A side note, the five (5) forces of competition is the same as “Porters 5 Forces of Competition. (cite your sources) Evaluation Evaluate how well the company has addressed these two (2) forces in the recent past. This will require some research. Future Improvements With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future. Read Chapter 1 in the course text book as each chapter it provides a solid background and clues on this model that apply to this section. Review the Week 1 Learn video Lecture for supporting content. (cite your sources) External Threats Assess the external (things outside of the firm’s control) threats affecting this corporation and the opportunities available to the corporation. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. (cite your sources) Threats and Opportunities WEEK 6 ASSIGMENT 2 4 Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Consider that Threats and Opportunities are External in origin (hint: external environments). Justify your answer. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. (cite your sources) Strengths and Weaknesses Give your opinion on the corporation's greatest strengths and most significant weaknesses. Consider that Strengths and Weaknesses are Internal in origin (hint: Internal environments). Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. (cite your sources) Strategy Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices. Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. (cite your sources) Resources, Capabilities, and Core Competencies Determine the company's resources, capabilities, and core competencies. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. Review the Week 2 Learn video/Lecture for supporting content. (cite your sources) Value Chain WEEK 6 ASSIGMENT 2 Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above. Begin by defining the value chain as described in the course textbook. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. Review the Week 3 Learn video Lecture for supporting content. (cite your sources) 5 WEEK 6 ASSIGMENT 2 6 References Use at least three (3) quality references, one of which should be the course text book. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: List your reference here. The reference page must include all of the references you used, listed in. All references listed here must be used (cited) in your paper. After deleting the blue fonts in this template, make sure your original writing is turned to a black font. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The specific course learning outcomes associated with this assignment are: • Identify how the six segments of the general environment affect an industry and its firms. • Identify the five forces of competition. • Analyze the external environment for opportunities and threats that impact the firm. • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness. • Use technology and information resources to research issues in business administration. • Write clearly and concisely about business administration using proper writing mechanics. NOTE: Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources (other websites) to support what you have written in your own words. Running Head: NETFLIX 1 Week 3 Assignment 1 Aldwin Parks Sr. Strayer University BUS499 Business Administration Capstone Dr. Keller October 13, 2018 NETFLIX 2 Netflix Some people consider fun to be a night out while others prefer to sit at home and watch movies. Netflix is a digital company that allows users to stream favorite shows/ movies. The company first opened its doors in 1997. Over the years, the company has endured one hardship after another, but it has emerged stronger after every experience (Jenner, 2018). The industry is very competitive, and it’s this competition that has helped it grow. This paper will look at Some of the things that have a significant impact on the company such as globalization and technology. Globalization is the process by which businesses/companies expand into new territories. When you look at Netflix, you realize that the company wasn’t left behind when everyone else in the industry was opening branches in different countries. Currently, Netflix is in 190 countries. In technology, I look at all the technological advancements that have taken place and evaluate the impact it has had on Netflix. I will also look at how the corporation can make more than aboveaverage revenue by using the resource-based and the industry organization model. Apart from that, I will examine the mission statement, vision statement, and stakeholders of the corporation to establish how these variables influence the success of the company. First of all, I will look at globalization and technology and how this two have had a significant impact on the company. Netflix is in 190 countries so far. The expansion has been good for its customer base has gone up and so has its generated revenue. Netflix has to compete with local companies offering the same service every time it expands into new territory. The company has not turned a blind eye to these competitions, but instead, it has tried to dominate them by incorporating movies done in the language of the locals. Although the company is present in 190 countries, there are shows/movies that only those in the United States can view. There are also NETFLIX 3 shows that certain countries can see but others cannot. These kind of movies are mostly the unoriginal movies that Netflix obtains rights to air for a certain period. Tech-wise, the company has evolved from what it used to be. Initially, Netflix was a store that rented out Cassettes. With the changes in technology, it moved to DVDs, and now it is more of an online presence. People stream shows from their website over a network. With the improvement in technology, the company adopted a new, better, and efficient way of carrying out the same tasks. Customers subscribe to the channel to access a wide variety of movies; from old to new releases. The process of the customer getting the movie is less tedious, and the customer has all kinds of films on their disposal unlike in the cassette or the DVD era (Jenner, 2018. This new tech has helped the company to grow to the point of producing original content which has helped it become even more popular. The industrial organization model looks at the external environment of a corporation and how it influences its performance. The resource-based model, on the other hand, looks at the internal activities and how these affect the performance of the company (Tengblad, 2017). Based on the industrial based model I discovered that the industry is very competitive. Netflix is finding it hard to get a license to stream shows it never produced because every platform wants to streamline their shows. This aspect makes it hard for Netflix to give its subscribers the latest hits produced by someone else. The brand of Netflix has a reliable brand which attracts people to it. Also, there are plenty of new areas to expand into, for example, China. Netflix has had issues expanding into China, but if it liaises with the Chinese Media, it can stream content via them. The resource-based model also revealed a few things like the company is top-rated. One of the reasons is that there are no commercials which mean that the users can watch any movie without interruptions. It also allows binge-watching where users can watch a whole season at NETFLIX 4 once(Jenner, 2018). Even with its excellent track record, the company has made missteps with its original content production. Some movies don’t succeed as predicted which ends up costing the company a lot of money. Also, sometimes the rights to air movies expire, and when this does, the film often disappears from the Netflix database, and this is inconveniencing to the users. The company needs to focus on its strengths, improve on its weaknesses, take advantage of any presented opportunities, and mitigate any threat the company faces to maximize its profits. A mission statement entails the aims and values of a company while the vision statement describes what the company wants to be like in the coming years. Netflix’s vision is to be the largest distributor of entertainment material in the world (Jenkins, 2017). Its mission is to grow their subscriptions both locally and globally, extend the streaming services to more devices that can connect to the internet, create markets that filmmakers can access, help content creators from around the globe get an audience to their work and enhance their user interfaces. The company has nine values. These are; judgment, productivity, creativity, intelligence, honesty, communication, selflessness, reliability, and passion. This values bind the workers of Netflix and guide them on how they should act while at the corporation or outside. The mission statement and the vision statement helps the company be disciplined in that it doesn’t jump to any profitable venture but rather sticks to profitable adventures that help it move towards achieving its vision and mission. Netflix has plenty of stakeholders. These are the customers, Distribution companies, Production studios, and tech vendors. Customers are those who subscribe to their channel or use their products. These are the people that ensure that Netflix profits from its investments. The more the customers, the more the money. The distribution companies are the ones that provide them with the shows. The shows are what attracts customers. If the shows are good, then the customers will be many, and if they are not appealing, then Netflix will have to endure a loss. The production NETFLIX 5 studios provide programming services that ensure that the content is of good quality. Good quality content is appealing and attracts more customers. Tech vendors offer needed technology solutions, for example, providing access to the servers. These individuals ensure that operations don’t grind to a halt due to tech failures. Netflix is a mogul in the industry and to maintain its brand. It needs to explore its surrounds for any opportunities. It should also try and ensure that the programs at the site are available to all territories it is currently operating in so that it doesn’t lose customers to its competitors. It should also be up to date with current technology trends because the future needs organizations that are tech-savvy. It can even get pro-active and come up with technologies and will take it to the next level. NETFLIX 6 References Jenkins, J. J. (2017). Netflix. Encyclopedia of Big Data, 1-3. doi:10.1007/978-3-319-320014_144-1 Jenner, M. (2018). Introduction: Binge-Watching Netflix. Netflix and the Re-invention of Television, 109-118. doi:10.1007/978-3-319-94316-9_6 Jenner, M. (2018). Introduction: Netflix as Transnational Broadcaster. Netflix and the Reinvention of Television, 185-197. doi:10.1007/978-3-319-94316-9_10 Jenner, M. (2018). The Netflix Audience. Netflix and the Re-invention of Television, 241-259. doi:10.1007/978-3-319-94316-9_13 Tengblad, S. (2017). A Resource-Based Model of Organizational Resilience. Work, Organization, and Employment, 39-54. doi:10.1007/978-981-10-5314-6_3
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