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Business Marketing Strategies Task
StrategyIn this task you will complete the Strategy portion of your Marketing Plan. The Strategy Should include:Segmentati ...
Business Marketing Strategies Task
StrategyIn this task you will complete the Strategy portion of your Marketing Plan. The Strategy Should include:SegmentationTargetingComplete a thorough analysis for your new venture.To complete this task successfully first work through all learning resource activities:Background Resources1. Watch the LinkedIn Learning section: Section 3 - Developing your Strategy from the course Marketing Foundations with Drew Boyd (3 videos*)*Download exercise file 2. (if you need further clarification) Read more about strategy in Chapter 3 of How to Write a Marketing Plan, Revised Third Edition3. (if you need further clarification) Read Chapters 6-10 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyTask - The information below to be completed. Upload below:1. SegmentationHow will you appeal to customers?"When we segment based on attitudes, we're looking for a benefit that meets three criteria: 1) our product actually delivers the benefit better than the competition; 2) customers perceive that our product delivers better; and 3) the benefit is rated highest in importance based on our customer analysis. If you find a benefit that meets these criteria, you select that as your segmentation variable." ~Drew BoydPart 1: Demographics- Gather and analyze demographic data about the product or service you have chosen.Part 2: Geographic- Gather and analyze geographic data about the product or service you have chosen.Part 3: Behavioral- Gather and analyze behavioral data about the product or service you have chosen.Part 4: Psychographic- Gather and analyze psychographic data about the product or service you have chosen. 2. TargetingPart 1: Gather and analyze data to find an opportunity by segment.Part 2: Draft your targeting strategy section for the final project's marketing plan.Add any graphs or diagrams you used in coming to your conclusions.Upload below.Target Market Segmentation in Travel and Hospitality Market Segmentation Hotel Demand Hilton Hotels Segmentation ResearchMarriott's Market SegmentationHow to Use Market Segmentation to Differentiate Yourself from the Competition: Health CareExamples of Business Market Segmentation
Strategic Planning and Strategic Management
Hello I need help with the following:The purpose of this assignment is to help students understand strategic business term ...
Strategic Planning and Strategic Management
Hello I need help with the following:The purpose of this assignment is to help students understand strategic business terminology (vision, mission, goals, objectives, specific objectives, internal and external scanning), to recognize the components of a strategic plan and to be familiar with the core information and steps needed to create a strategic plan. Furthermore, this assignment allows students to recognize the difference between strategic planning and strategic management. Assignment Steps Write a 700-word analysis in which you complete the following: Describe and define the primary components of the Strategic Management Process.Describe and define internal and external analysis.Describe and define the responsibilities and duties of the Strategic Manager.Explain why companies need strategic management planning. Cite 3 scholarly references, including at least two peer-reviewed references from the University Library. Format your paper consistent with APA guidelines.
4 pages
Quantitative And Qualiatative Data Visualizations.edited
The interactive data visualization is a collection of charts and graphs with dimensions and measures (Hoelscher, & Mortime ...
Quantitative And Qualiatative Data Visualizations.edited
The interactive data visualization is a collection of charts and graphs with dimensions and measures (Hoelscher, & Mortimer, 2018). The tableau ...
Trident University Mod 4 Organizational Structure and Culture Discussion
Module 4 - SLPORGANIZATIONAL STRUCTURE AND CULTUREFor the SLP 4 assignment, you will explore some aspects of an organizati ...
Trident University Mod 4 Organizational Structure and Culture Discussion
Module 4 - SLPORGANIZATIONAL STRUCTURE AND CULTUREFor the SLP 4 assignment, you will explore some aspects of an organization's culture, at least as you see it. (Select an organization you have worked with, if possible.) Since the concept of organizational culture is open to many interpretations and classifications, this assessment offers a slightly different approach from your background reading on organizational culture.Required ReadingThe People Group, Based on Gallup Research: What Makes a Great Workplace? Retrieved from https://thepeoplegroup.com/wp-content/uploads/2008/04/article-gallup-research-what-makes-a-great-workplace1.pdfMcNamara, C. (2000) Organizational Culture. Adapted from the Field guide to Organizational Leadership and Supervision. Free Management Library. Retrieved from http://managementhelp.org/organizations/culture.htmAssignmentThink about the results from the Gallup Survey for a minute, and how it compares to the Academy, Baseball Team, Fortress, and Club cultures described by McNamara in the Background reading.Then prepare a 2- to 3-page paper addressing:In your opinion, do the Gallup results fit your general expectations or constitute a surprise in some ways? Interpret the results of the Gallup survey in terms of your own experience, either to confirm or to question the results. Compare the Gallup results and your opinions with the McNamara categories.The degree to which the Gallup results and the McNamara information tell you similar or dissimilar things about your organization.Does the Gallup survey and the McNamara categories help improve your managerial understanding and/or skills? What can you infer from the results about how your organization’s culture fits or doesn't fit with you? What (if anything) can you do to make your interaction with the culture more effective?Provide your opinion on whether or not the above two sources in this SLP 4 help you understand the organization and how you cope with it. Do they accurately depict what is needed to analyze a company’s culture?Module 4 - BackgroundORGANIZATIONAL STRUCTURE AND CULTURERequired SourcesOrganizational CultureHave you ever observed how some organizations just seem to be shining stars in their fields, even if the product or service they produce is not that much different from their competitors? Have you noticed that it seems that they are the ones who are the most successful? Did you ever wonder why? Read the following material on organizational culture for some insights into what culture is, what it does, how it is formed, and how it is taught to newcomers in the organization. This reading is available in the Trident University Library.Flamholtz, E. & Randle, Y. (2011). Corporate Culture: The Invisible Asset. Corporate Culture: The Ultimate Strategic Asset. (pp. 3-25), Stanford, CA: Stanford Business Books.This material on organizational culture type may be particularly helpful as you prepare your Module 4 SLP assignment.McNamara, C. (2000) Organizational Culture. Adapted from the Fieldguide to Organizational Leadership and Supervision. Free Management Library. http://managementhelp.org/organizations/culture.htmOrganizational Structure and DesignThe way an organization is designed and structured can have significant effects on its members and its ability to execute its strategy. In this module we will try to understand those effects and analyze the behavioral implications of different organizational designs.An organizational structure defines how job tasks are formally divided, grouped, and coordinated. According to Robbins and Judge (2014), managers need to address six key elements when they design their organization’s structure:Work specialization – the extent to which activities are subdivided into separate jobs.Departmentalization – the basis on which jobs will be grouped together.Chain of command – the people who individuals and groups report to.Span of control – the number of individuals that a manager can direct efficiently and effectively.Centralization and de-centralization – the locus of decision-making authority.Formalization – the extent to which there will be rules and regulations to direct employees and managers.Robbins, S.P. & Judge, T.A. (2014). Essentials of Organizational Behavior (12th Edition). Pearson.One way to gain insight into the complexity of organizations and how organizations are structured or designed is through metaphors. For example, using metaphors, an organization can be talked about as if it were a machine or as if it were an organism. The organization that is like a machine is characterized by extensive departmentalization, high formalization, and limited by low formalization, flat hierarchy and the use of cross-hierarchical and cross-functional teams, free flow of information, and decentralization. Each design has advantages and disadvantages. For example, organizations that are like machines are often good at keeping the costs of standardized products or services down but could inhibit innovation and creativity. Read the following article by Tohidian and Rahimian (2019) that provides insight into organizational design and how metaphors are used to understand how organizations work:Tohidian, I., & Rahimian, H. (2019). Bringing Morgan’s metaphors in organization contexts: An essay review. Cogent Business & Management, 6(1). CC BY. Available in the Trident Online Library.Organizational structures are also considered in how they fit or align with an organization’s strategy, mission, and objectives. Traditional structures were divisional structures, functional structures, team-based or process structures, and flexible structures. More recently, organizations have needed to take on more “open boundary” designs. Models of hollow, modular, and virtual organizations describe these “open boundary” organizations. Overall, the key learning here is that the structure selected should match the organization’s strategy – or it will be very difficult for the organization to be successful.The following reading considers organization design in an era of newer strategic considerations such as globalization and changing market dynamics:Narasimhan, A., Yu, H. H., & Lane, N. (2012). Organization design: Inviting the outside in. Retrieved from https://www.imd.org/research-knowledge/articles/organizational-design-inviting-the-outside-in/Aligning culture and structureDesigning an organization's structure involves more than just shifting boxes and lines on an organizational chart. Mootee (2012) offers several critical tests when considering the adequately designing an organization’s structure:The Future Test: Does the design reflect the needs for how a company plans to compete in the future?The People/Culture Test: Does the design adequately reflect the motivations, strengths, and weaknesses of employees?The Competitive Advantage Test: Does the design allocate sufficient management emphasis to the strategic priorities?The Power Test: Does the design provide the desired allocated power to groups/individuals that is linked to the strategic value of the unit or functions?The Agility Test: Is the design adaptable and swift to respond to future changes? (p. 1)Mootee, I. (2012). What is the right organizational design for your corporation? And what test to use to know if you’ve got the right one? Innovation Playground. Retrieved from https://www.futurelab.net/blog/2012/06/what-right-organization-design-your-corporation-and-what-test-use-know-if-youve-gotIt makes intuitive sense that organizational culture and organizational structure should affect each other. Indeed, the way work is coordinated, the way hierarchies are designed, and the way communications are channeled should align with the norms and values of the people who work there. If they do not, there will be tension and conflict between the way people feel comfortable working and the structures that force work to be done in a different way. The following article is an excellent and compelling analysis of why management should consciously ensure that culture and structure support each other so that the organization can function as smoothly and effectively as possible.Janicijevic, N. (2013). The mutual Impact of organizational culture and structure. Economic Annals 58(198). Retrieved from http://www.doiserbia.nb.rs/img/doi/0013-3264/2013/0013-32641398035J.pdfOptional SourcesOrganizational CultureDenison, D., Hooijberg, R., & Lane, N. (2012). Building a high-performance Business Culture. Leading Culture Change in Global Organizations: Aligning Culture and Strategy. (pp. 1-23), Hoboken, NJ, USA: John Wiley & Sons. Retrieved fromhttp://media.wiley.com/product_data/excerpt/4X/04709088/047090884X-373.pdfA classic source for an overview of organizational culture is:Schein, E. H. (2010) Organizational Culture & Leadership. 4th ed. San Francisco: Jossey-Bass. Available in the Trident University Library.Organizational Structure and Design “Guidelines for Organizational Design” assembled by Carter McNamara, PhD, provides library links to several readings on the topic.McNamara, C. (n.d.) Guidelines for organization design. In Free Management Library. Retrieved from http://managementhelp.org/organizations/design.htmMechanistic vs. Organic Organizational Structure: Contingency Theory (2014) BusinessMate.Org http://www.businessmate.org/Article.php?ArtikelId=44
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Business Marketing Strategies Task
StrategyIn this task you will complete the Strategy portion of your Marketing Plan. The Strategy Should include:Segmentati ...
Business Marketing Strategies Task
StrategyIn this task you will complete the Strategy portion of your Marketing Plan. The Strategy Should include:SegmentationTargetingComplete a thorough analysis for your new venture.To complete this task successfully first work through all learning resource activities:Background Resources1. Watch the LinkedIn Learning section: Section 3 - Developing your Strategy from the course Marketing Foundations with Drew Boyd (3 videos*)*Download exercise file 2. (if you need further clarification) Read more about strategy in Chapter 3 of How to Write a Marketing Plan, Revised Third Edition3. (if you need further clarification) Read Chapters 6-10 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyTask - The information below to be completed. Upload below:1. SegmentationHow will you appeal to customers?"When we segment based on attitudes, we're looking for a benefit that meets three criteria: 1) our product actually delivers the benefit better than the competition; 2) customers perceive that our product delivers better; and 3) the benefit is rated highest in importance based on our customer analysis. If you find a benefit that meets these criteria, you select that as your segmentation variable." ~Drew BoydPart 1: Demographics- Gather and analyze demographic data about the product or service you have chosen.Part 2: Geographic- Gather and analyze geographic data about the product or service you have chosen.Part 3: Behavioral- Gather and analyze behavioral data about the product or service you have chosen.Part 4: Psychographic- Gather and analyze psychographic data about the product or service you have chosen. 2. TargetingPart 1: Gather and analyze data to find an opportunity by segment.Part 2: Draft your targeting strategy section for the final project's marketing plan.Add any graphs or diagrams you used in coming to your conclusions.Upload below.Target Market Segmentation in Travel and Hospitality Market Segmentation Hotel Demand Hilton Hotels Segmentation ResearchMarriott's Market SegmentationHow to Use Market Segmentation to Differentiate Yourself from the Competition: Health CareExamples of Business Market Segmentation
Strategic Planning and Strategic Management
Hello I need help with the following:The purpose of this assignment is to help students understand strategic business term ...
Strategic Planning and Strategic Management
Hello I need help with the following:The purpose of this assignment is to help students understand strategic business terminology (vision, mission, goals, objectives, specific objectives, internal and external scanning), to recognize the components of a strategic plan and to be familiar with the core information and steps needed to create a strategic plan. Furthermore, this assignment allows students to recognize the difference between strategic planning and strategic management. Assignment Steps Write a 700-word analysis in which you complete the following: Describe and define the primary components of the Strategic Management Process.Describe and define internal and external analysis.Describe and define the responsibilities and duties of the Strategic Manager.Explain why companies need strategic management planning. Cite 3 scholarly references, including at least two peer-reviewed references from the University Library. Format your paper consistent with APA guidelines.
4 pages
Quantitative And Qualiatative Data Visualizations.edited
The interactive data visualization is a collection of charts and graphs with dimensions and measures (Hoelscher, & Mortime ...
Quantitative And Qualiatative Data Visualizations.edited
The interactive data visualization is a collection of charts and graphs with dimensions and measures (Hoelscher, & Mortimer, 2018). The tableau ...
Trident University Mod 4 Organizational Structure and Culture Discussion
Module 4 - SLPORGANIZATIONAL STRUCTURE AND CULTUREFor the SLP 4 assignment, you will explore some aspects of an organizati ...
Trident University Mod 4 Organizational Structure and Culture Discussion
Module 4 - SLPORGANIZATIONAL STRUCTURE AND CULTUREFor the SLP 4 assignment, you will explore some aspects of an organization's culture, at least as you see it. (Select an organization you have worked with, if possible.) Since the concept of organizational culture is open to many interpretations and classifications, this assessment offers a slightly different approach from your background reading on organizational culture.Required ReadingThe People Group, Based on Gallup Research: What Makes a Great Workplace? Retrieved from https://thepeoplegroup.com/wp-content/uploads/2008/04/article-gallup-research-what-makes-a-great-workplace1.pdfMcNamara, C. (2000) Organizational Culture. Adapted from the Field guide to Organizational Leadership and Supervision. Free Management Library. Retrieved from http://managementhelp.org/organizations/culture.htmAssignmentThink about the results from the Gallup Survey for a minute, and how it compares to the Academy, Baseball Team, Fortress, and Club cultures described by McNamara in the Background reading.Then prepare a 2- to 3-page paper addressing:In your opinion, do the Gallup results fit your general expectations or constitute a surprise in some ways? Interpret the results of the Gallup survey in terms of your own experience, either to confirm or to question the results. Compare the Gallup results and your opinions with the McNamara categories.The degree to which the Gallup results and the McNamara information tell you similar or dissimilar things about your organization.Does the Gallup survey and the McNamara categories help improve your managerial understanding and/or skills? What can you infer from the results about how your organization’s culture fits or doesn't fit with you? What (if anything) can you do to make your interaction with the culture more effective?Provide your opinion on whether or not the above two sources in this SLP 4 help you understand the organization and how you cope with it. Do they accurately depict what is needed to analyze a company’s culture?Module 4 - BackgroundORGANIZATIONAL STRUCTURE AND CULTURERequired SourcesOrganizational CultureHave you ever observed how some organizations just seem to be shining stars in their fields, even if the product or service they produce is not that much different from their competitors? Have you noticed that it seems that they are the ones who are the most successful? Did you ever wonder why? Read the following material on organizational culture for some insights into what culture is, what it does, how it is formed, and how it is taught to newcomers in the organization. This reading is available in the Trident University Library.Flamholtz, E. & Randle, Y. (2011). Corporate Culture: The Invisible Asset. Corporate Culture: The Ultimate Strategic Asset. (pp. 3-25), Stanford, CA: Stanford Business Books.This material on organizational culture type may be particularly helpful as you prepare your Module 4 SLP assignment.McNamara, C. (2000) Organizational Culture. Adapted from the Fieldguide to Organizational Leadership and Supervision. Free Management Library. http://managementhelp.org/organizations/culture.htmOrganizational Structure and DesignThe way an organization is designed and structured can have significant effects on its members and its ability to execute its strategy. In this module we will try to understand those effects and analyze the behavioral implications of different organizational designs.An organizational structure defines how job tasks are formally divided, grouped, and coordinated. According to Robbins and Judge (2014), managers need to address six key elements when they design their organization’s structure:Work specialization – the extent to which activities are subdivided into separate jobs.Departmentalization – the basis on which jobs will be grouped together.Chain of command – the people who individuals and groups report to.Span of control – the number of individuals that a manager can direct efficiently and effectively.Centralization and de-centralization – the locus of decision-making authority.Formalization – the extent to which there will be rules and regulations to direct employees and managers.Robbins, S.P. & Judge, T.A. (2014). Essentials of Organizational Behavior (12th Edition). Pearson.One way to gain insight into the complexity of organizations and how organizations are structured or designed is through metaphors. For example, using metaphors, an organization can be talked about as if it were a machine or as if it were an organism. The organization that is like a machine is characterized by extensive departmentalization, high formalization, and limited by low formalization, flat hierarchy and the use of cross-hierarchical and cross-functional teams, free flow of information, and decentralization. Each design has advantages and disadvantages. For example, organizations that are like machines are often good at keeping the costs of standardized products or services down but could inhibit innovation and creativity. Read the following article by Tohidian and Rahimian (2019) that provides insight into organizational design and how metaphors are used to understand how organizations work:Tohidian, I., & Rahimian, H. (2019). Bringing Morgan’s metaphors in organization contexts: An essay review. Cogent Business & Management, 6(1). CC BY. Available in the Trident Online Library.Organizational structures are also considered in how they fit or align with an organization’s strategy, mission, and objectives. Traditional structures were divisional structures, functional structures, team-based or process structures, and flexible structures. More recently, organizations have needed to take on more “open boundary” designs. Models of hollow, modular, and virtual organizations describe these “open boundary” organizations. Overall, the key learning here is that the structure selected should match the organization’s strategy – or it will be very difficult for the organization to be successful.The following reading considers organization design in an era of newer strategic considerations such as globalization and changing market dynamics:Narasimhan, A., Yu, H. H., & Lane, N. (2012). Organization design: Inviting the outside in. Retrieved from https://www.imd.org/research-knowledge/articles/organizational-design-inviting-the-outside-in/Aligning culture and structureDesigning an organization's structure involves more than just shifting boxes and lines on an organizational chart. Mootee (2012) offers several critical tests when considering the adequately designing an organization’s structure:The Future Test: Does the design reflect the needs for how a company plans to compete in the future?The People/Culture Test: Does the design adequately reflect the motivations, strengths, and weaknesses of employees?The Competitive Advantage Test: Does the design allocate sufficient management emphasis to the strategic priorities?The Power Test: Does the design provide the desired allocated power to groups/individuals that is linked to the strategic value of the unit or functions?The Agility Test: Is the design adaptable and swift to respond to future changes? (p. 1)Mootee, I. (2012). What is the right organizational design for your corporation? And what test to use to know if you’ve got the right one? Innovation Playground. Retrieved from https://www.futurelab.net/blog/2012/06/what-right-organization-design-your-corporation-and-what-test-use-know-if-youve-gotIt makes intuitive sense that organizational culture and organizational structure should affect each other. Indeed, the way work is coordinated, the way hierarchies are designed, and the way communications are channeled should align with the norms and values of the people who work there. If they do not, there will be tension and conflict between the way people feel comfortable working and the structures that force work to be done in a different way. The following article is an excellent and compelling analysis of why management should consciously ensure that culture and structure support each other so that the organization can function as smoothly and effectively as possible.Janicijevic, N. (2013). The mutual Impact of organizational culture and structure. Economic Annals 58(198). Retrieved from http://www.doiserbia.nb.rs/img/doi/0013-3264/2013/0013-32641398035J.pdfOptional SourcesOrganizational CultureDenison, D., Hooijberg, R., & Lane, N. (2012). Building a high-performance Business Culture. Leading Culture Change in Global Organizations: Aligning Culture and Strategy. (pp. 1-23), Hoboken, NJ, USA: John Wiley & Sons. Retrieved fromhttp://media.wiley.com/product_data/excerpt/4X/04709088/047090884X-373.pdfA classic source for an overview of organizational culture is:Schein, E. H. (2010) Organizational Culture & Leadership. 4th ed. San Francisco: Jossey-Bass. Available in the Trident University Library.Organizational Structure and Design “Guidelines for Organizational Design” assembled by Carter McNamara, PhD, provides library links to several readings on the topic.McNamara, C. (n.d.) Guidelines for organization design. In Free Management Library. Retrieved from http://managementhelp.org/organizations/design.htmMechanistic vs. Organic Organizational Structure: Contingency Theory (2014) BusinessMate.Org http://www.businessmate.org/Article.php?ArtikelId=44
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