MODULE 02 GLOBAL EXPANSION
PROJECT
Matthew Marquette
This paper is being submitted on October 14,
2018, for Professor Matthew Ademola
B352/MAN4602-01- Online.
Overview of the Company
Mission Solar is the company under focus in this paper.
Mission Solar is planning to open operation in Kenya.
Mission Solar headquartered in San Antonio, Texas, engineer,
design, and assembles all their solar panel.
The company provides world-class performance and
guaranteed long-term reliability.
The product line of the company is suited for utility, residential,
and commercial applications.
A brief description of the product
Solar products offered by Mission Solar are of different sizes
and prices.
The products have a 25-year warranty backed by
Powerguard's third party insurance.
Its products are priced depending on the quality and size of
the solar.
The products of the company surpass industry standard
regulations, offering quality performance over a long period.
Environmental Analysis of Kenya
Kenya is one of the developing countries in the world.
Kenya has a population of more than 50 million people with a
large majority living in rural areas.
In terms of political factors, the political environment of Kenya
is largely favorable.
The stable political environment makes it favorable to open
operation.
Environmental Analysis of Kenya Cont..”
Kenya has a high domestic demand, geostrategic location, a
strong financial position, and well-educated workforce.
Favorable prices of fuel, low level of competition, and
untapped market are other economic factors of Kenya.
In terms of social factors, Education and health systems of
Kenya is largely favorable.
The literacy level of the country stands at 87.1 percent.
The labor market is highly skilled.
Environmental Analysis of Kenya Cont..”
In terms of technological factors, Kenya is the big user of IT
technology and mobile phone.
Kenya has invested in IT technology and communication
networks.
The presence of technology companies such as Safaricom,
Airtel, and Telkom has made communication more effective in
the country.
With well-development networks systems, it will be easier for
Mission Solar to market its products in the market.
Environmental Analysis of Kenya Cont..”
In terms of environmental factors, Kenya has favorable
environmental policies and environmental laws.
Environmental policies and environmental laws of Kenya
encourage the use of renewable energy.
Solar products being one of the best renewable sources of
energy is likely to fetch good market.
In terms of legal factors, Kenya has well-established laws and
judicial systems.
References
Lucintel. (2013). PESTLE Analysis of Kenya. Retrieved from
https://www.lucintel.com/pestle-of-kenya-2013.aspx
Market Research Reports, Inc. (2017). Kenya PESTEL Analysis
Market Research Report. retrieved from
https://www.marketresearchreports.com/market-researchreports-inc/kenya-pestel-analysis-market-research-report
Mission Solar. (n.d). High-Power, American Quality. Retrieved
from http://www.missionsolar.com/
Module 04 Written Assignment
Strategizing Globally
Matthew Marquette
Rasmussen College B352/MAN4602-01
Author Note
This paper is being submitted on October 27,
2018, for Professor Matthew Ademola
B352/MAN4602-01- Online.
Farmers
– they need subsided form of energy
to save on excessive cost of electric
Commercial customers – they are in dire
need of ROI models of solar panels’ benefits
Domestic customers – people at the grass
root level need a cheap, reliable and
convenient source of energy
The type of equipments and quality of services
that will be offered to customers is the key
factors to consider
With consideration of these factors, the main
targets for the solar panels would be:
Government tenders
Distributors and traders
EPC contractors
Market
entry strategy is the planned delivery
and distribution method of services or goods
to a new market
In other words, it is the establishment,
creation, and contractual management in the
new foreign market
Introducing solar panels in Kenya, the
MissionSolar would be able to increase brand
awareness, sales and business stability
To
succeed in Kenya, the company needs to
develop a market-entry strategy that would
involve a critical analysis of possible
customers and potential competitors
Some of the key factors that should be
considered when making decision on new
market’s entry viability include;
Localized knowledge of the geographical
nature of the country
Market
entry timing – what region to enter
and when majorly depend on the company’s
financial status, the product (solar) itself and
its lifecycle
Therefore, strategies that the MissionSolar
Co should consider include:
Wave strategy
Waterfall model
Sprinkler strategy
Commitment
– it is important to consider
what type of solar panels the company will
be selling in the new market
For instance, selling the solar panels to
relatively small market will make it easier
for assessment of the customer
requirements;
And ensuring that a huge chunk of small
market is obtained
The
first step once entering new market is to
price the product
However, it is recommendable to set the
product at a reasonable price in order to
attract more customers
In other words, the company has to strike a
balance between business feasibility and
target market’s affordability
Slater,
S. F., Mohr, J. J., & Sengupta, S.
(2010). Market orientation. Wiley
International Encyclopedia of Marketing.
Frates, J., & Sharp, S. (2015). Using business
intelligence to discover new market
opportunities. Journal of Competitive
Intelligence and Management, 3(2), 16-28.
Berntson, E., Sverke, M., & Marklund, S.
(2016). Predicting perceived employability:
human capital or labour market
opportunities?. Economic and Industrial
Democracy, 27(2), 223-244.
Module 05 Global Expansion
Project
Matthew Marquette
11/04/2018
Professor Matthew Ademola
Course:MAN4602-01
Organization structure of the product
Chairman
Managing Director
(MD)
Company Secretary
Product Director
(Solar)
• .Solar Parks
• Ground installations
• Research &
Development
Engineering
Director
• Decentralized and
rooftop applications
• Product designs and
installations
• Solar lighting
maintenance
Chief investigation
officer
Human Resource
Manager
• Company Financing
• Finance, Accounts and
Audits
• Short-term and longterm financing
• Taxation
• Power sale and
commercialization
Chief Financial Officer
• Human resource
management
• Administration and
legal management
• Industrial Relations
• Company
communications
• Corporate Social
Responsibility
Operations Plan
❖Taking stock of the situation by
Allocating competent Human
Resources
❖Allocation of Financial Resources
through proper budgeting
❖Setting Operational Priorities
Operations Plan Cont…
❖Setting timelines of project
installation
❖Implementation of the Planned
activities
❖Monitoring and Performance
Evaluation
Finance Plan
❖Determination of the current situation and Definition of the scope of
engagement
❖Establishment of the finance goals and objectives of the need of a
financial action
❖Identification of the alternative courses of actions
Finance Plan cont...
❖Evaluation of the identified alternatives
❖Implementation of the financial Action
❖Finance performance evaluation and revision of the plan.
References
Rudd, J. M. (2008). Strategic planning and performance:
Extending the debate. Journal of business research.
Van Rooij, M. C. (2012). Financial literacy, retirement
planning and household wealth. The Economic Journal.
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