Project 2 Invention Assignment: Understanding and Using the
The goal of this assignment is to give you the opportunity to
practice applying the rhetorical concepts—ethos, pathos, logos,
and kairos—to your selected Project 2 social media account.
(You should have already selected one of the final two you
submitted for your Project 2 Initial Invention Assignment.) Your
goal in Project 2 is to use the rhetorical concepts to help you
analyze this social media account’s interesting content, so it's
time to demonstrate your understanding of and ability to apply
the four rhetorical concepts. This invention assignment is
designed to help you to do some critical thinking and analyzing
before you begin composing your rough draft. (Note that this
assignment should not be used as your actual rough draft.)
Here are some helpful questions to consider as you complete this assignment:
How is the creator of this account gaining viewers' trust (ethos)? What can be seen in the
account that makes viewers believe the composer is an authority and knows what he/she is
communicating (ethos)? Does the account contain any content that hurts the account’s
credibility (ethos)? Does the account and its posts seem organized and rational (logos)? Are its
messages reasonable and/or based in fact (logos)? Is there any contradictory content on the
account that seems irrational or unreasonable (logos)? Does something in the account inspire
an emotional reaction (pathos) in viewers? If so, what is provoking this emotional reaction? Are
the emotions evoked on the account consistent (pathos and logos)? Are the posts particularly
timely or topically relevant for this particular moment in time (kairos)?
Here are the steps for you to take to complete this assignment:
First: Read the material and watch the video in the Rhetorical Appeals link in the
Project 2 module (found under "Multimodal Projects 1 & 2") in our course Blackboard
Second: Provide the URL or username of your chosen social media account (i.e.,
twitter.com/tim_cook or Instagram @beyonce).
Third: In at least one written paragraph, describe the specific social media site/app
of your chosen account and the account’s target audience. How does the particular
site/app affect the messages communicated by the account? How does it help or
constrain these messages? For the account’s target audience, be as specific as you
can: think about surface-level characteristics like gender, ethnicity, age, etc., as well as
more beneath-the-surface characteristics like income level, occupation, political
leanings, religion, etc.
Fourth: In another written paragraph, identify the rhetorical goal of the social media
account. (Keeping in mind a social media account can have multiple goals.) Is it to sell a
product or service? Increase brand awareness? Increase awareness for a social cause
or charity? Is it to simply inform about its subject? Or to entertain? Try to identify an
overall goal/purpose for the account.
Fifth: In another written paragraph, identify how the account you've chosen uses
each rhetorical appeal to achieve its goal. Provide a single example from your chosen
account of each rhetorical appeal. For example, if I were looking at Neil DeGrasse
Tyson’s Twitter account, I might comment on how Tyson has a PhD in astrophysics
(ethos) and uses verifiable statistics (ethos and logos) along with humor and powerful
images (pathos) to convince viewers of the importance of science education (rhetorical
goal). I might also mention that Tyson states that the current climate change crisis
facing our globe (pathos) is a reason that this topic is especially relevant today (kairos).
Make sure to include at least one example of how the account uses each of the four
rhetorical concepts to achieve its goal. You may also, like above, start to explore how
multiple appeals are used together. (This more sophisticated synthesis will be crucial in
your drafts later.)
Continue to think critically about the relationship among knowledge, language, imagery,
identities, persuasion, and power. Use this assignment to help you continue to do the rhetorical
and critical thinking needed for Project 2.
While all the Habits of Mind are involved in all work for this course, Metacognition is critical to
Please submit (either attached as a Word-accessible document or pasted into the submission
text box of the assignment) your chosen URL/username and three paragraphs.
Purchase answer to see full