Running Head: APPLE COMPANY
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Research Proposal on Apple Company
Kumyiah McDonald
Southern New Hampshire University
10/10/18
APPLE COMPANY
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Research Proposal on Apple Company
Based on this paper, the main content will basically explore or illustrate on Apple
Company which is actually a well-known or recognized worldwide. In this case, the document
will explore corporate overview such as leadership, market position among others. It will also
detail financial performance, business segments, geographic segmentation as well as subsidiary
structure in details. Additionally, based on the apple company, the document will illustrate
current strategic initiatives, imperative non-beneficial events, domestic or foreign business
instantaneous, brief or short key competitors’ overview as well as the reason behind my interest
regarding the MNE.
Apple is a well-known enterprise in the world of technology which has played a key role
in the same industry through innovation. It is said and also believed to have one of the best
products such as computers and phones and which they are going at prices that are quite high
compared to those of their competitors (Gómez, & Martens, 2015). The enterprise whose history
traces it to the late 1930s when the late Steve Jobs started it has over the years grown to become
not only the best-selling brand in America but the world over as at now. The brand which had as
little as five hundred dollars has over the years been able to climb to over seventy-two billion
dollars.
The enterprise again has been able to develop and has widened her scope dealing with
items such as phones, computers such as iMac, laptops, and Ipads among others. All these have
been in good quality and have been able to attract a great percentage of the market share
regardless of the products being higher priced as compared to those of their competitors (Zhang,
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2017), additionally, through ensuring that the durability of the products and their conformance to
the qualities at hand has been a plus for the enterprise.
Recently, the company has made a lot of efforts to ensure that there is substantial growth
and ensured that they have met the needs of the market (Cardoso, 2017). For instance, the
company has brought about the refurbishing of their products and selling the same to clients or
customers who might not be able to buy the product brand new. Through this, a great segment of
the market share has been drawn to the products of the company and this is what has ensured that
there is increased profitability if the same thus making the company to undergo better financial
performances over the recent past.
As there would be in any other business venture, this one has had its own fair share of
challenges but which have not knocked it down. One of the challenges that there has been in the
market is that of dealing with the presence of counterfeit products in the market (Farahani,
Rezapour, Drezner, & Fallah, 2014). This is what has ended up luring potential clients of the
enterprise into buying products that are cheaper and which are looking more like the apple
products. Again there has been the challenge whereby the government had a demand to have the
apple products conform to security demands whereby they were supposed to ensure that they are
able to let the government access the phone activities for the iPhone users so as for curb the
terrorist activities.
The company has also enjoyed undisputed influence both in the domestic and
international market as it is known to have the best services in reference to the gadgets that they
produce thus this has had at an upper hand whereby they do not have to struggle so much for the
market share (Zavyalova, Pfarrer, Reger, & Hubbard, 2016). One of the competitors who have
measured to be a worthy competitor of the apple company is the Samsung Company which has
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had an overwhelming influence on the same market and has in a way tried to challenge the apple
company.
The reason as to why I had interest in the multinational enterprise is due to the fact that
this happens to be the best the company in terms of production of gadgets such as phones and
computer thus the reason as to why I chose to research on it.
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REFERENCES:
Gómez, E., & Martens, B. (2015). Language, Copyright and Geographic Segmentation in the EU
Digital Single Market for Music and Film.
Cardoso, E. A. R. P. (2017). Examining the differences of the internationalization strategies of
two of the major brands in the smartphone industry-Apple inc. versus Samsung
electronics (Doctoral dissertation).
Farahani, R. Z., Rezapour, S., Drezner, T., & Fallah, S. (2014). Competitive supply chain
network design: An overview of classifications, models, solution techniques and
applications. Omega, 45, 92-118.
Zavyalova, A., Pfarrer, M. D., Reger, R. K., & Hubbard, T. D. (2016). Reputation as a benefit
and a burden? How stakeholders’ organizational identification affects the role of
reputation following a negative event. Academy of Management Journal, 59(1), 253-276.
Zhang, Q. (2017). Research on Apple Inc’s Current Developing Conditions. Open Journal of
Business and Management, 6(01), 39.
Running Head: SUMMARY AND BIBLIOGRAPHY
Summary and Bibliography
Southern New Hampshire University
11/22/18
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SUMMARY AND BIBLIOGRAPHY
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SUMMARY
Apple Company which was started by the late Steve Jobs can be traced from as back as
the 1930s in America, where it has grown from five hundred dollars net worth to over seventytwo billion currently to be not only the best seller in America but also the world as a whole.
Today, the Company is recognized in the world of technology and has played significant roles by
the promotion of innovations in products such as phones and computers. The company faces
challenges in this venture and line of operation starting from the competition by their close rivals
the Samsung Company and other issues such as counterfeit products that are not being
differentiated from the original ones. Information shows that this has been luring many of the
Company’s potential customers into buying cheaper but not the genuine Apple Inc, products.
My current research revolves around critical issues on the leadership, management, basic
decision-making tactics, market segmentation and the key competitors the Apple Company faces
will be documented in this research. The Company has recently been able to improve the quality
of laptops and iMac and thus increases the attraction of new customers which has expanded the
customer base of the Company. The research will utilize information on the efforts the Apple put
to ensure that they have achieved a fair growth in the market and customer needs in the effort of
achieving globalization by the Apple Company. The research also aims at highlighting the issues
that are associated with market disputes; the disputed markets are both local and international.
This research paper also highlights various recommendations that the Apple Company should
apply in the course of getting a better market share than that of their rivals. The effect that has
been present in the current growing globalization aspects have been an area of interest in the
Apple Company, which is a multinational enterprise is because of its excellent production of the
best smart-phones and computers.
SUMMARY AND BIBLIOGRAPHY
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ANNOTATED BIBLIOGRAPHY
Gómez, E., & Martens, B. (2015). Language, Copyright and Geographic Segmentation in the EU
Digital Single Market for Music and Film. Retrieved
from: https://ideas.repec.org/p/ipt/decwpa/2015-04.html
The article provides information on Digital Single Market and the products offered in the
field of music and film and the efforts the EU is making to create the market for the music and
film products. The article uses Apple iTunes data available in stores of the 27 Member States of
the EU and measures market segmentation in geographical, demand, supply and the pricing of
these music files and films. This article will be useful in my paper because it highlights aspects
that relate to consumer tastes and factors such as culture, language and or border for these
products are the primary forces that lead to the market segments on geography, demand, and
supply. However, this article is has a limitation because it points up supply factors related to the
aspects of copyright on the data rather than the gadgets that are used in accessing the films and
music.
Cardoso, E. A. R. P. (2017). Examining the differences of the internationalization strategies of
two of the major brands in the smartphone industry-Apple inc. versus Samsung
electronics(Doctoral dissertation). Retrieved from: https://repositorio.iscteiul.pt/bitstream/10071/13973/1/MIM%20Dissertaion%20Eve%20Pinto-Cardoso%20Final.pdf
SUMMARY AND BIBLIOGRAPHY
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The article analyzes the success rate of internalizing two smart-phone companies: Apple
Inc. and Samsung Electronics, citing the various partnerships legal conflicts and teamwork that
has existed between the two organizations. These companies, due to the differences they were
built on, used different tactics and approaches in their approach of internationalization and also
in the way they place their products in the market which are highlighted in the article. In the
cases of both success and failure and the reasons for these failures and failures will also be
looked at. Even the trade wars between the two companies in the areas where they deal with
similar products and how they also survive these wars. The article, therefore, will be helpful in
my paper because it gives a clear comparison of the various methods and decisions applied to the
operational strategies between the two organizations.
Farahani, R. Z., Rezapour, S., Drezner, T., &Fallah, S. (2014). Competitive supply chain
network design: An overview of classifications, models, solution techniques and
applications. Omega, 45, 92-118. Retrieved
from: http://www.scirp.org/(S(i43dyn45teexjx455qlt3d2q))/reference/ReferencesPapers.aspx?Re
ferenceID=2068222
The article explores (environmental impacts); it states that environmental impact has
been a crucial challenge within the supply chain network study. The article explores decision
issues to consider within an overturn logistic network, for instance, capacity location, vehicle
routing, facility location as well as production planning (each can be grouped into; tactical,
strategic or operational decision planning according to time planning horizon. Therefore, the
article reviews the supply chain network literature in an attempt to attain green through
SUMMARY AND BIBLIOGRAPHY
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implementing overturn logistic practices hence classify defined issues by the decision planning
group. This article is extremely helpful in my paper because it considers and focuses on various
aspects that have been left out in previous studies in the strategic and planning on decision
making. The purpose of this article is to look into detail the reverse logistic design with different
plans for decision making in real life applications.
Zavyalova, A., Pfarrer, M. D., Reger, R. K., & Hubbard, T. D. (2016). Reputation as a benefit
and a burden? How stakeholders’ organizational identification affects the role of reputation
following a negative event. Academy of Management Journal, 59(1), 253-276. Retrieved
from: https://media.terry.uga.edu/socrates/publications/2016/07/Reputation_as_a_Benefit_and_B
urden_AMJ_2016.pdf
This article is a research paper o how a negative event affects the general reputation of an
organization. Different studies show different views on the reputation of an organization with
some viewing it as a benefit and others as a burden. This study tests the hypothesis on legislative
references associated with National Collegiate Association functions for a span of ten years
(1999-2009). This article is very helpful in my research because the study results show that the
by a consideration of low identification stakeholder support, high reputation comes just like a
burden. The article also provides information on the existence of contrast that high reputation
can be a benefit when considering the case of high identification support from the stakeholders.
However, the study shows that benefits associated with high reputation have limits. The major
limitation of the study is that it was conducted on students.
SUMMARY AND BIBLIOGRAPHY
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Zhang, Q. (2017). Research on Apple Inc’s Current Developing Conditions. Open Journal of
Business and Management, 6(01), 39. Retrieved from: http://file.scirp.org/Html/31530524_81309.htmcle
This article highlights the current as well as development aspects of Apple Inc, Company,
basing on the choices and decisions the management makes to achieve all the advantages over
other companies in the same industry. An analysis of the PESTEL to give the weak and strong
aspects operation of the Apple Company and the threats they face from the competition from
rivals, substitute product, new entrants and the customer and supplier bargaining powers. This
article is helpful to my research because it gives a financial analysis of the Apple Company,
providing information on the solvency risk, the capacity of operation, profit and market share
analysis. In addition, the article provides a conclusive idea that the Apple Company should make
more investments to tap in the new and emerging markets, promote innovation and lower the
pricing on the units to attract customers.
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external
environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), 955-961. http://ijecm.co.uk/wp-content/uploads/2015/06/3660.pdf
In this article, the authors majored on analyzing the governance of the Apple Company
and the responsibility of this Company to the society. The authors of this article applied tools of
SWOT Analysis, the porters five forces model, PESTEL and the BCG matrix to analyze the
ethics, social responsibility strategies cooperate governance of the Apple Company on the
aspects of the internal and external environmental factors that affect the operation of the Apple
SUMMARY AND BIBLIOGRAPHY
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Company. The article results show that the company’s social events are kept a secret for the
purposes of a good product development through various researches and development. This
article is useful for my research because it provides additional information of the operation of the
Company on the market segmentation of new and existing market that was limited to other
sources, thus enhancing the information at hand for my research paper.
Kozlenkova, I. V., Hult, G. T. M., Lund, D. J., Mena, J. A., & Kekec, P. (2015). The role of
marketing channels in supply chain management. Journal of Retailing, 91(4), 586609. https://ideas.repec.org/a/eee/jouret/v91y2015i4p586-609.html
This article is an analysis of supply chain management (SCM) from marketing journals
and forecasting on the future of the supply chain management. The overall review of the supply
chain in marketing is given on the breadth and connection of the field with that of marketing,
providing the summary of supply chain management and the marketing literature and giving a
forecast on the future of the supply chain from the reviewed resources. Drawing various
takeaways that help in the in the cross-section of the operations management, marketing,
purchasing and logistics on the development of marketing strategies. This article will help me to
get an overview of the relevant knowledge on the aspects that an organization like the Apple
Company has organized their operations in the department of marketing in the broad category of
supply chain management. The limitation of this article is that the data is from a review of
journals and it’s not an original study from the authors.
SUMMARY AND BIBLIOGRAPHY
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REFERENCE
Gómez, E., & Martens, B. (2015). Language, Copyright and Geographic Segmentation in the EU
Digital Single Market for Music and Film. Retrieved
from: https://ideas.repec.org/p/ipt/decwpa/2015-04.html
Cardoso, E. A. R. P. (2017). Examining the differences of the internationalization strategies of
two of the major brands in the smartphone industry-Apple inc. versus Samsung
electronics(Doctoral dissertation). Retrieved from: https://repositorio.iscteiul.pt/bitstream/10071/13973/1/MIM%20Dissertaion%20Eve%20Pinto-Cardoso%20Final.pdf
Farahani, R. Z., Rezapour, S., Drezner, T., &Fallah, S. (2014). Competitive supply chain
network design: An overview of classifications, models, solution techniques and
applications. Omega, 45, 92-118. Retrieved
from: http://www.scirp.org/(S(i43dyn45teexjx455qlt3d2q))/reference/ReferencesPapers.aspx?Re
ferenceID=2068222
Zavyalova, A., Pfarrer, M. D., Reger, R. K., & Hubbard, T. D. (2016). Reputation as a benefit
and a burden? How stakeholders’ organizational identification affects the role of reputation
following a negative event. Academy of Management Journal, 59(1), 253-276. Retrieved
from: https://media.terry.uga.edu/socrates/publications/2016/07/Reputation_as_a_Benefit_and_B
urden_AMJ_2016.pdf
Zhang, Q. (2017). Research on Apple Inc’s Current Developing Conditions. Open Journal of
Business and Management, 6(01), 39. Retrieved from: http://file.scirp.org/Html/31530524_81309.htmcle
SUMMARY AND BIBLIOGRAPHY
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external
environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), 955-961. http://ijecm.co.uk/wp-content/uploads/2015/06/3660.pdf
Kozlenkova, I. V., Hult, G. T. M., Lund, D. J., Mena, J. A., & Kekec, P. (2015). The role of
marketing channels in supply chain management. Journal of Retailing, 91(4), 586609. https://ideas.repec.org/a/eee/jouret/v91y2015i4p586-609.html
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