Attached.

OUTLINE
INTRODUCTION
BODY
CONCLUSION
REFERENCE


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Student Name:
Institutional Affiliation
Instructor:
Date:
WEEKLY QUIZ – MARKETING
QUESTION 1
Marketing

is

a

management

process

where

commodities

move

from

manufacturers, producers, and distributors to the customers, partners, clients and the
entire society. The procedure encompasses both institutions, entities, and individuals
that engage in commodity advertisement, sales, and delivery to the respective recipient.
QUESTION 2
Exchange
It is the process of attaining the desired commodity from an entity or an
individual by offering something of similar value in return.
Conditions of an Exchange
•

The must exist a minimum of two parties

•

Every side must possess something valuable to their counterparts

•

The involved teams must display communication and deliver y potentials or
ability

•

There is liberty or freedom of rejecting or accepting the exchange

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•

There is a desirable belief to trade with each other

QUESTION 3
Marketing Management Philosophies
1. Production Concept
It operates on the belief that consumers will favor widely accessible given their
distribution and quantity, commodities which are cheap in their demand. The core of
this concept implies that the success of an entity depends on how available and
affordable its products are in the marketing field.
2. Product Concept
The fundamentals of this concept are on product quality and innovation, explaining
that such will attract potential consumers as it emphasizes the high standards. Business
entities identified with this philosophy revamp on best product quality.
3. Sales Concept
It stresses customer attraction and persuasion towards buying through various
promotional methods. Until there is a promotional ...