Marketing Plan Presentation

User Generated

yvggyrorne

Health Medical

Description


GRADING RUBRIC MUST BE FOLLOWED

Record a narrated –10 slide PowerPoint presentation that includes your assessment, plan, action steps, cost-benefit analysis, insights, and recommendations. The presentation should not exceed five minutes.

**SPEAKER NOTES MUST BE INCLUDED**

Questions to Consider:

  • What are examples of performance indicators and performance measures for each of the four facets of the balanced scorecard?
  • What is the feasibility of a loss leader service line within the context of an entire health care system?
  • What types of milestones, subtasks, responsible parties, due dates, and other pertinent information should go into a simple marketing plan project timeline?

Scenario

St. Anthony Medical Center's leadership team is interested in your analysis, plan, action steps, and recommendations. They have scheduled five minutes for your presentation on the C-Suite calendar.

The marketing director has suggested that you include an appendix slide to your presentation that tells how you will implement the action steps, and who will be involved in execution of the proposed plan. By providing the suggested project management timeline, you will demonstrate leadership and position yourself as an obvious choice for involvement in the new initiative. Consider the visibility and networking opportunities for your career development that may result from this presentation—it may be the first time you have presented to the C-suite team!

Your marketing director has asked you to record a narrated PowerPoint presentation for review before the actual leadership meeting.

PowerPoint Presentation

Develop a PowerPoint presentation of your marketing plan that addresses all of the following areas of concern:

  • A synopsis of the external and internal environments.
  • Your labor and delivery service line marketing communication strategies—you must include the identification and use of a variety of marketing channels (social media, et cetera) that reach the organization's targeted customer segments.
  • A conceptual-level approach.
  • An action plan with associated costs.
  • A final recommendation with rationale.
  • Addendum: Project implementation timeline. To promote buy-in for your marketing plan, you will need to provide a project implementation timeline with proposed leaders and performance measures for each task.

Finally, remember to present a persuasive case built on inclusion of evidence-based literature, model programs, and current environmental factors, including competitor activity.

Resources:

Marketing Strategies

This article evaluates the professional growth from 2009 onwards of strategic marketing in mental healthcare in the Netherlands:

Review the following:

This article discusses maximizing health care marketing strategies using data and metrics:

This article investigates the marketing strategies of Chinese medical facilities:

Marketing Strategies

Review the following:

Marketing Strategy Examples

Review the following:

Unformatted Attachment Preview

1. Summarize internal and external market analyses in table format. Summarizes internal and external market analyses in table format, and identifies criteria that could be used to evaluate the analyses. 2. Present a gap analysis of actual versus desired performance. Presents a gap analysis of actual versus desired performance, and identifies areas of certainty and/or knowledge gaps. 3. Propose marketing communications strategies to reach targeted market segments. Proposes marketing communications strategies to reach targeted market segments, and identifies assumptions on which the strategies are based. 4. Propose a final recommendation using a cost-benefit analysis of proposed marketing interventions. Proposes a final recommendation using a cost-benefit analysis of proposed marketing interventions, and proposes criteria for evaluating the ROI for the proposed interventions. 5. Creates a concise and persuasive marketing plan presentation tailored to a specific audience in a limited time frame. Creates a concise and persuasive marketing plan presentation tailored to a specific audience in a limited time frame, and demonstrates a superior application of the technology in terms of both style and substance. 6. Create a simple marketing plan project timeline. Creates a simple marketing plan project timeline, and identifies assumptions on which the timeline is based.
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Explanation & Answer

Hello, please see attached presentation, contact me if you have any questions, thank you

Marketing Plan
Name:
St. Anthony Medical Center
Labor and Delivery Department
Course:
Instructor:
Date:

Introduction
• The current marketing channels being used by the Labor and delivery
department are billboards, radio, and TV channels.
• The unit’s current customers are more of the unmarried, some teens, some in
their 20s and 30s, as well as older and high risk moms.
• A rating of approximately 4 out 5 in patient satisfaction shows that the
medical center is well regarded in the community by patients.
• The staff provides the highest quality of clinical services in the market.

Internal Environment
• The greatest strength of the department is the provision of culturally
competent, high quality of care
• The good continuum of care gives the department an advantage in
managing high risk deliveries.
• The main weakness is a low involvement in outreach and marketing
activities.
• The department faces threats from the competitors who manage to offer high
class services and have strong insurance contracts.
• The use of social media provides an opportunity for the unit to venture into
marketing (Koumpou...


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