career development class.

User Generated

Nan511

Humanities

Description

instructions are attached in the file below. please let me know if you have any questions.

thank you in advance

Unformatted Attachment Preview

• month This week, you will be creating an elevator speech that you can use to market yourself to potential employers. A key component to any job search is the ability to develop your brand. The steps for this assignment are listed below. Part 1: Craft Your Brand • For this assignment, you will need the following documents pulled from your My Compass to My Career portal. o Crafting Your Personal Brand Workbook (Links to an external site.)Links to an external site. o Crafting Your Personal Brand Worksheet (Links to an external site.)Links to an external site. o Elevator Pitch Guide (Links to an external site.)Links to an external site. ( attached separately) CRAFTING YOUR PERSONAL BRAND WORKBOOK CONTENTS DISCOVERING YOUR PERSONAL BRAND ..................................................................................... 2 WHY BRAND YOURSELF..................................................................................................................... 3 WHERE AND HOW TO COMMUNICATE YOUR BRAND............................................................. 3 HOW TO START BUILDING YOUR BRAND .................................................................................... 5 In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 DISCOVERING YOUR PERSONAL BRAND When it comes to personal branding, job seekers typically encounter two big hurdles: The first is the concept of knowing how to ‘sell yourself,’ which makes many people uncomfortable; and the second is the fear many job seekers have of defining themselves so narrowly that they exclude themselves from opportunities. While you may want to say to an employer, “Just give me a chance – I can do anything!” this is not the most convincing way to show your enthusiasm and eagerness to learn. That’s where this workbook can help. Many employers today look to hire individuals who fit their teams in terms of knowledge, experience, skills, and personality. They know exactly what they need when reviewing candidates, so having a well-crafted and wellpositioned personal brand can help you get noticed in a positive way. A personal brand is a blend of knowing how your strengths bring value to the position and company for which you are applying, because you understand the company’s business needs and how that position solves a particular business problem. Personal branding is how you communicate the value you bring to a job or a company, setting you apart from other job seekers. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 WHY BRAND YOURSELF Personal branding has become critical in today’s job search as a way to combat an increasingly competitive labor market and navigate an overwhelming amount of technology. Branding helps you present a concise, consistent message that helps employers notice you amidst other candidates with similar skills and experience. BENEFITS OF A PERSONAL BRAND:  Helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace.  Delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional.  Enables employers to see not only the skills you have but also the unique personality and character traits you have to offer.  Helps you define how your personal vision for the future aligns with the long-term business objectives of the hiring organization, effectively elevating your status from commonplace commodity to one-of-a-kind package. A useful methodology to apply when creating your brand is SOAR, which stands for Strengths, Opportunities, Aspirations, and Results. Created by career planning experts Jacqueline M. Stavros and Gina Hinrichs, SOAR is a strategic planning framework that focuses on strengths and seeks to align values and passion with opportunities in your industry. The nature of the SOAR strategic process helps you prepare your verbal, written, and visual brand as a living, evolving, energy-creating part of your job search. The methodology invites you to discuss or journal about what makes you valuable as a member of the workforce. “The Thin Book of Soar: Building Strengths-Based Strategy” is available to purchase on www.soar-strategy.com. WHERE AND HOW TO COMMUNICATE YOUR BRAND Once you identify your unique value proposition, it’s time to tell the world. It’s important to educate the employers you want to target with your new personal brand message. Include this brand message within your cover letters, requests for informational interviews, social networking profiles, and other networking opportunities. Branding becomes an equal part of your online and offline job search efforts as you interact with people who can lead you to potential job opportunities. Verbal and written branding will help you convey how you fit into your industry by sharing your strengths, career aspirations, and the benefits you offer. By coming up with a concise, relevant message about your key accomplishments, you’re better able to shape how others perceive you as an applicant. Consistency is key in delivering your brand message. WHERE TO TALK AND WRITE ABOUT YOUR BRAND  Improvise verbal branding at networking events and in interviews.  Customize written branding in resumés, cover letters, thank-you notes and follow-up letters, status updates, social media profiles, and networking outreach messages. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 THE IMPORTANCE OF YOUR VISUAL BRAND Visual branding is how you are perceived. Elements of your visual brand start with actions, attitude, and wardrobe, and extend to include a consistent look and feel throughout all your job search materials, social media presence, and more. Everything from your body language, to the color and design of your resumé, to your email signature, to your photos on your social media profiles play a role in your visual brand. If there are certain channels you wish to keep private and leave out of your job search, be sure to set your privacy settings appropriately. TIPS FOR VISUAL BRANDING  Choose a font, heading, formatting style, and professional voice to maintain a consistent look throughout your materials, including resumés, cover and approach letters, thank-you notes and follow-up letters, status updates, and networking outreach messages.  Perform a Web search on yourself and do a 360-degree assessment to know how your actions, behavior, attitude, and wardrobe – both online and in person – are perceived. Hiring managers are probably doing the same; therefore, if you see things that would prevent you from hiring someone, you should hold yourself to that same standard.  If your industry is more creative, consider creating a portfolio website, blog, or online resumé. Potential employers will expect you to show off your creative prowess. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 HOW TO START BUILDING YOUR BRAND Answering the questions below will help you create a dynamic, concise, and consistent brand message. (The following exercise is used courtesy of “The Thin Book of SOAR: Building Strengths-Based Strategy.”) MY STRENGTHS If you had to define the word “strength,” you would probably say, “A strength is something I do well.” The truth is, however, that a strength is an activity that makes you feel strong. Strengths have the qualities of yearning, restoration, and presence. For this exercise, only choose to list strengths that make you feel energized and eager. PULL OUT YOUR UNIQUE AND AUTHENTIC STRENGTHS BY PROVIDING 5 ANSWERS EACH: (Coaching tip: Dig deep, ask: “What else?”)  What work duties give you energy?  Which professional activities do you most look forward to doing?  What are some activities you find yourself yearning to do again or learn more about once you’ve completed them?  What makes you unique? What makes you the best at what you do?  List 5 of your strengths and skills that get results. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15  What did you accomplish in the past that you are most proud of? How does that reflect your greatest strength? MY OPPORTUNITIES Examining what your target industry, company, or position needs from you helps you focus on how you can bring value and benefits to your future employer. DEFINE WHAT MAKES YOU ATTRACTIVE TO EMPLOYERS:  What opportunities for contribution and growth do you see in your industry?  How can you differentiate yourself within your target industry?  What benefits do you bring to a prospective employer? (i.e. How have you made money, saved money, or saved time for your past employers?)  Identify 3-5 needs of your industry. How can you meet those needs? What pain points do you solve? In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15  What challenges do you help your organization overcome? MY ASPIRATIONS Exploring your values and aspirations for the future can align your daily mindset, behaviors, and attitudes toward a compelling vision. Expanding your brand to include what you want to create for yourself and the community can illustrate to employers what you will bring to the organization beyond skills, knowledge, or experience. DISCOVER WHAT ALIGNS YOU WITH INSPIRING LEADERS:  What work would be the most compelling for you? (This would be work where you believe you could make the most difference and feel motivated daily.)  What do you want to do? What kind of long-term difference do you want to make in your industry?  Reflect on your strengths and opportunities, where can you make a difference in this job or industry. How can you contribute to this job or industry?  How does this job or industry align with your values? (i.e. Who do you want to become? What do you care deeply about accomplishing or contributing?) In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 MY RESULTS Giving evidence of your accomplishments is key to showing employers how you can successfully deliver results. Backing up your brand with ideas on how to generate results shows employers how you bring intelligence and value to their business. PINPOINT HOW YOU DELIVER RESULTS:  What are your quantifiable or measurable accomplishments? (i.e. When have you made money, saved money, contributed to the culture, improved a process, policy or system, taken on additional responsibility, increased productivity?)  What accomplishments would potential employers be most excited to hear about?  What makes you the best at what you do? MY IMPACT STATEMENT Looking back on the information you just generated, jot down what stands out to you. If your brand was a news story, what would the headline be? In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 EXAMPLE IMPACT STATEMENTS  PMP-certified project manager known for successfully leading multi-million dollar projects internationally.  Copywriter who crafts web content that goes viral.  Global Social Media Strategist driving successful campaigns on a shoestring budget. 800%+ ROI in the past year.  Tax Accountant CPA specializing in family-owned businesses with revenues of $1 – 5 million.  Sales Trainer who builds high performing sales teams that align with corporate vision. Impact statements are a great way to advertise your unique and attractive abilities in a memorable way. They can be used at the top of a resumé, social media profile headline, and capture the reader’s attention in a cover letter. Some job seekers even include them in an email signature or on a business card. Use your notes generated above and craft an impact statement that includes your target job title plus a major impact that differentiates you in your industry. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved. Revised 7.17.15 CRAFTING YOUR BRAND MESSAGE – WORKSHEET Personal branding will market your value in a clear, consistent, and attractive way and position you strategically within your industry. Each question in this worksheet will help you work toward the construction of your own four-part brand message. Examples are included. 1 Start by identifying your three most important strengths. In the context of your target job title (see examples below). Write a sentence about these three unique abilities and strengths: EXAMPLES OF STRENGTH-BASED BRANDING SENTENCES: a. As a sales representative for the hotel industry, I am able to increase revenue by anticipating my clients’ needs before they do. b. As a dedicated educator, I stimulate curiosity to make learning approachable & rewarding for all students. c. As a human resources professional and catalyst for positive change, I have a history of engaging board and staff members to generate new ideas and increase overall performance. d. As a marketing specialist recognized for 20+ years of success in linking science-based achievements with market needs, I provide high-performance organizations with significant financial rewards. 2 Add a sentence that connects your strength with an important opportunity in your industry. What benefit or value do you bring to an organization? Which challenge or pain point do you relieve? Write a sentence about the problem you solve. EXAMPLES OF OPPORTUNITY-FOCUSED BRANDING SENTENCES: a. I turn around stagnant revenues through my commitment to research, relationships, and revenue enhancement. b. I implement a unique teaching technique that successfully addresses individualized learning variables by incorporating visual, written, and hearing applications in all material presentations. c. I enjoy building and strengthening strategic alliances. I break down barriers and open doors for innovation and profit with an unwavering focus on the ever-evolving need for cross-functional communication. d. I am a pioneer in wellness and prevention programs and make a significant impact on disease management and population health. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved Revised 7.17.15 3 Now, in one sentence, communicate your aspirations for your future. What exactly do you want to do? Be specific. EXAMPLES OF ASPIRATIONAL SENTENCES: a. I am dedicated to implementing long-term revenue streams through research and relationships to meet the demands of a globally competitive hospitality environment. b. I am dedicated to co-creating a bright future for each student who enters my classroom. c. I am passionate about guiding nonprofits, specifically those focused on youth empowerment, to achieve new heights. d. I am motivated to create a healthy community to enhance lives. 4 Finally, support all of this with your accomplishments; include the results you’ve produced. Share a statement or two about what makes you the best at what you do. EXAMPLES OF RESULTS-FOCUSED SENTENCES: a. I get results: I unearthed a prospect list which included Fortune 1000 companies and many other valuable contacts; and I turned cold data into warm leads by tapping into my loyal and trusting relationships with key accounts and networking contacts. By quickly gaining access to decision makers, our revenue increased 45 percent during my tenure and our average sales increased 17 percent. b. I get results: I improved test results by 50 percent and decreased student drop-out rates by 25 percent. c. I am adept at establishing policies, procedures and technologies that enhance efficiency, financial health, and service for constituents. d. I have led strategic and operational breakthroughs in proactive health informatics and communications technologies, evidence-based prevention and care management products, and cost-effective health care delivery systems In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved Revised 7.17.15 5 Put it all together: Write your Strengths, Opportunities, Aspirations, and Results, or SOAR*, statement by putting together the previous four sentences. This will create a cohesive, dynamic and compelling statement that becomes the foundation of your visual and verbal brand: EXAMPLES OF FINAL PERSONAL BRAND MESSAGES: a. The Sales Ace Who Sets Records:  As a sales representative for the hotel industry, I am able to increase revenue by anticipating my clients’ needs before they do. I turn around stagnant revenues through my commitment to research, relationships, and revenue enhancement. I am dedicated to implementing long-term revenue streams through research and relationships to meet the demands of a globally-competitive hospitality environment. I get results: I unearthed a prospect list which included Fortune 1000 companies and many other valuable contacts; and I turned cold data into warm leads by tapping into my loyal and trusting relationships with key accounts and networking contacts. By quickly gaining access to decision makers, our revenue increased 45 percent during my tenure and our average sales increased 17 percent. b. The Teacher Who Uses Appealing Learning Techniques:  As a dedicated educator, I stimulate curiosity and make learning approachable and rewarding for all students. I implement a unique teaching technique that successfully addresses individualized learning variables by incorporating visual, written, and hearing applications in all material presentations. I am dedicated to co-creating a bright future for each student who enters my classroom. I get results: I improved test results by 50 percent and decreased student drop-out rates by 25 percent. c. The Change Agent in Human Affairs:  As a human resources professional and catalyst for positive change, I have a history of engaging board and staff members to generate new ideas and increase overall performance. I enjoy building and strengthening strategic alliances. I break down barriers and open doors for innovation and profit with an unwavering focus on the ever-evolving need for cross-functional communication. I am passionate about guiding nonprofits, specifically those focused on youth empowerment, to achieve new heights. I am adept at establishing policies, procedures, and technologies that enhance efficiency, financial health, and service for constituents. d. The Super Science Marketing Specialist:  As a marketing specialist recognized for 20+ years of success in linking science-based achievements with market needs, I provide high-performance organizations with significant financial rewards. I am a pioneer in wellness and prevention programs and make a significant impact on disease management and population health. I am motivated to create a healthy community to enhance lives. I get results: I have led strategic and operational breakthroughs in proactive health informatics and communications technologies, evidence-based prevention and care management products, and cost-effective health care delivery systems. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved Revised 7.17.15 The SOAR framework gives you a structure to build a brand that uniquely and attractively positions your passion and strengths with the needs and opportunities in your industry. By crafting a brand message using this process, you create congruency with business needs, your ability to deliver on those needs, and shared values and vision to give you an edge in an increasingly competitive job market. In New York, DeVry University Operates as DeVry College of New York © 2015 DeVry Educational Development Corp. All rights reserved Revised 7.17.15
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hello buddy, here you go. Please review me for the work well done.Kindly note the plagiarism in the document is from the original questions. Also remember to invite me for future projects, i am here for you. Thank you.

Running head: PRESONAL BRAND

1

Personal brand
Name
Course
Tutor
Date

2

PERSONAL BRAND
Personal brand
What work duties gives you energy?
Staff training as it allows me to share the knowledge I have an impact on different individuals
positively.
Work inspection it gives me the platform to utilize every piece of knowledge I have in the field.
Resource allocation this motivates me to be innovative on how I allocate resource so as to save
and ensure high productivity.
Departmental team leader this duty gives me a platform of interacting with fellow employees
sharing ideas that better the department I work in.
Filing staff records this duty makes me responsible and motivate as I have to ensure everyone
records are in check so as to keep them motivated I that I am able to identify hardworking
employees and reward them for their efforts
Which professional activities do you most look forward to doing?
Serving as the firm Consultant
Coaching or Training of staffs on how to carry out different tasks
Administration developing policies that govern the firm
The firm analyst who evaluates the firm performs and audits all its spending and returns.
Management the overseer of every operation in the firm
What are some activities you find yourself yearning to do again or learn more about once
you’ve completed them?
Filing documents
Allocation of resources

PERSONAL BRAND

3

Training of staffs
Evaluation of performance
Data collection to address arising issues
What makes you unique? What makes you the best at what you do?
My commitment to every duty I attend to
I Am a Perfectionist this helps me to deliver duties in the manner a client or employer demanded
Hard working this makes me attend to my duties in an impressing manner that will ensure the
duties are always done and in the processes motivating those around me
Time cautious this enables me to always deliver my duties in their stipulated time
Team player this makes me unique in that I am able to commit and contribute to all tasks that
need to be completed by a group effort
List 5 of your strengths and skills that get results
Stre...


Anonymous
Great! 10/10 would recommend using Studypool to help you study.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags