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Tata Motors.edited

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Saudi electronic university

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Running head: CASE STUDY TATA “NANO” 1

Case Study Tata “Nano”

Institution Affiliation

Date

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CASE STUDY TATA “NANO” 2

Introduction

Tata Motors is one of the leading automobile companies in India. The company has

drastically grown over the years with its operations going global and increasing its innovations in

the motor industry. The company is associated with innovations that consider the needs and

economic status of its customers. One of the most significant production is Nano or what is

popularly considered to as the people's car. My paper will be evaluating the production of the car,

the political risks associated with its production and the possibilities of the global success of the

car.

Tata Motors Inspiration

Tata motors were inspired by the vast Indian population that was locked out of the car

market. The company perceived a new market of safe and affordable cars for low-income earners

in India. India had a considerable population, and there were various cars introduced to the markets

allowing some of the people to own vehicles. However, a significant amount of the population

could not access the cars due to the cost of owning a car. Therefore the management of Tata Motors

came up with a car that was affordable to this population. The middle-class population in India

earned an estimation of $6000, and hence they were certain that a more affordable car would

increase the market base. The company developed the Nano car that was to cost the people $2500.

Tata Motors Innovation to Low Budget Production

Tata Motors Company were determined to develop an inexpensive vehicle and used

various measures to reach this objective. One of the most significant measures was the innovations

in designing and creating the car by having engineers create more with less. This was necessary as

the company did not come up with the production budget, followed by the pricing of the car.

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Running head: CASE STUDY TATA “NANO” Case Study Tata “Nano” Institution Affiliation Date 1 CASE STUDY TATA “NANO” 2 Introduction Tata Motors is one of the leading automobile companies in India. The company has drastically grown over the years with its operations going global and increasing its innovations in the motor industry. The company is associated with innovations that consider the needs and economic status of its customers. One of the most significant production is Nano or what is popularly considered to as the people's car. My paper will be evaluating the production of the car, the political risks associated with its production and the possibilities of the global success of the car. Tata Motors Inspiration Tata motors were inspired by the vast Indian population that was locked out of the car market. The company perceived a new market of safe and affordable cars for low-income earners in India. India had a considerable population, and there were various cars introduced to the markets allowing some of the people to own vehicles. However, a significant amount of the population could not access the cars due to the cost of owning a car. Therefore the management of Tata Motors came up with a car that was affordable to this population. The middle-class population in India earned an estimation of $6000, and hence they were certain that a more affordable car would increase the market base. The company developed the Nano car that was to cost the people $2500. ...
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Tags: decision making Budgeting ethical leadership global success Motor Industry