Access over 20 million homework & study documents

Driving Innovation And Growth At Starbucks

Content type
User Generated
Subject
Management
Type
Homework
Rating
Showing Page:
1/5
1
Driving Innovation and Growth at Starbucks
Name
Institution
Course Code
Instructor
Due Date

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/5
2
Driving innovation and growth at Starbucks
Value Chain Activity
Brief description
How does it create value for the customer?
Primary
Inbound Logistics
The company ensures effective supply chain which ensure
consistency in the product supply.
Operations
The company ensures zero wastage which reduces the cost of
products.
Outbound Logistics
The company ensured on time order fulfilment to customers
hence promoting customer loyalty.
Marketing and sales
Starbucks have an effective marketing strategy. It helps create
awareness.
Service
The company has effective customer service. Effective
customer service promotes customer loyalty.
Support
Procurement
Starbucks have a very efficient procurement practices.
Procurement helps achieve low cost materials.
Technology Development
Starbucks have an effective technology which helps promotes
quality service delivery.
Human Resource
Management
Starbucks have competent employees who are dedicated to
company success. Helps promote customer rapport.
General Administration
The company have visionary leaders who inspire and
motivate employees in their duties. It helps promote
employee motivation which improves quality service
delivery.
What are Starbucks’ key resources and capabilities? According to the VRIN model, are
they contributing towards a sustained competitive advantage?

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/5

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 5 pages?
Access Now
Unformatted Attachment Preview
1 Driving Innovation and Growth at Starbucks Name Institution Course Code Instructor Due Date 2 Driving innovation and growth at Starbucks Value Chain Activity Brief description How does it create value for the customer? Primary Inbound Logistics The company ensures effective supply chain which ensure consistency in the product supply. Operations The company ensures zero wastage which reduces the cost of products. Outbound Logistics The company ensured on time order fulfilment to customers hence promoting customer loyalty. Marketing and sales Starbucks have an effective marketing strategy. It helps create awareness. Service The company has effective customer service. Effective customer service promotes customer loyalty. Support Procurement Starbucks have a very efficient procurement practices. Procurement helps achieve low cost materials. Technology Development Starbucks have an effective technology which helps promotes quality service delivery. Human Resource Starbucks have competent employees who are dedicated to Management company success. Helps promote customer rapport. General Administration The company have visionary leaders who inspire and motivate employees in their duties. It helps promote employee motivation which improves quality service delivery. What are Starbucks’ key resources and capabilities? According to the VRIN model, are they contributing towards a sustained competitive advantage? 3 Starbucks is the leading coffee brand in t ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Really helped me to better understand my coursework. Super recommended.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents