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New Products.edited

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Subject
Marketing
School
Saudi electronic university
Type
Homework
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Running Head: NEW PRODUCTS IN STORES AND ONLINE
Paper on a Chosen Product Available in Stores and Online
Student’s Name
Institutional Affiliation
Date

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NEW PRODUCTS IN STORES AND ONLINE 2
1. How would you define the attributes and benefits of the chosen product? 100
WORDS
For my paper, I have chosen a product that has witnessed a surge in sales in both
physical and online platforms, owing to its popularity among many consumers and
customers. The product I have chosen is the PlayStation 4 Slim. This product that came with
many exciting bundles for consumers, first appeared in stores like Amazon, Walmart, and
Target, and as quickly as it was made available in stock, it promptly went out of stock
(Gordon, 2018). The PS4 Slim has attributes, such as an 8 GB GDDR5 RAM, weighs 4.6 lbs,
has a built-in hard drive, it is VR compatible, uses a DualShock re-designed controller and
has ethernet, Bluetooth and Wi-Fi communication capabilities (Petite, 2020). Compared to its
earlier counterparts, the PS4 has many benefits such as being smaller and lighter.
Furthermore, it has a better cooling system, operates quieter and allows for a larger hard drive
and, thus, more memory space for consumers or customers.
2. Define the core, actual, and augmented product benefits. 100 WORDS
The PS4 Slim has many product benefits. Some of the core product benefits of the
PS4 slim, as a product in the market purchased in both physical stores and online platforms,
include that it supports a faster Wi-Fi connection band than the original counterparts. There is
also a provided router along with the PS4 Slim Product. Also, this product supports Bluetooth
4.0, which is faster and more efficient. Its actual benefits include that it is smaller and lighter,
hence very compatible, it provides output without a patch and has a larger inbuilt hard-drive
(Petite, 2020). Augmented product benefits of this product are that it allows for compatibility
with a PlayStation camera as well as the fact that it is VR compatible.
3. Briefly describe the steps in the new product development process. 100 WORDS

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Running Head: NEW PRODUCTS IN STORES AND ONLINE Paper on a Chosen Product Available in Stores and Online Student’s Name Institutional Affiliation Date NEW PRODUCTS IN STORES AND ONLINE 2 1. How would you define the attributes and benefits of the chosen product? 100 WORDS For my paper, I have chosen a product that has witnessed a surge in sales in both physical and online platforms, owing to its popularity among many consumers and customers. The product I have chosen is the PlayStation 4 Slim. This product that came with many exciting bundles for consumers, first appeared in stores like Amazon, Walmart, and Target, and as quickly as it was made available in stock, it promptly went out of stock (Gordon, 2018). The PS4 Slim has attributes, such as an 8 GB GDDR5 RAM, weighs 4.6 lbs, has a built-in hard drive, it is VR compatible, uses a DualShock re-designed controller and has ethernet, Bluetooth and Wi-Fi communication capabilities (Petite, 2020). Compared to its earlier counterparts, the PS4 has many benefits such as being smaller and lighter. Furthermore, it has a better cooling system, operates quieter and allows for a larger hard drive and, thus, more memory space for consumers or customers. 2. Define the core, actual, and augmented product benefits. 100 WORDS The PS4 Slim has many product benefits. Some of the core product benefits of the PS4 slim, as a product in the market purchased in both physical stores and online platforms, include that it supports a faster Wi- ...
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