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Marketing Report

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Running head: ECOFOREST DIGITAL AND SOCIAL MEDIA MARKETING 1
Ecoforest Digital and Social Media Marketing
Name of Student
Institution Affiliation

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ECOFOREST DIGITAL AND SOCIAL MEDIA MARKETING 2
Ecoforest Digital and Social Media Marketing
Smart Objectives Specific to Marketing Channels
The main aim of every business is to achieve its set goals at the end of the day.
Achieving targets for every business requires well set and outlined objectives that will lead to
the higher success of the company. The importance of setting objectives is to enhance the
clarity of the goals of the business (Moore, 2017). Objectives in a business plan are to
achieve SMART guidelines. SMART is an acronym for specific, measurable, achievable,
realistic, and timely goals. Marketing objectives are necessary, as they help in the promotion
of services to potential clients facilitating the growth of a company.
Specific Objectives
Any set goal must focus on one clear and specific outlined aspect. Ecoforest leisure as
a luxury company should develop a particular objective concerning online marketing of its
services. The company should decide on choosing emails, websites, and social media as its
primary medium of marketing its services (Roubtsova, 2017). Due to the changing trends in
business, the company should consider an online platform as the primary source of
marketing. For instance, the company can choose social media by posting its services and
lobby for several followers. Additionally, the company can develop a website where all
required information about its services can appear in the search engine (Roubtsova, 2015).
The specific objective, therefore, is to get massive followers and avail of its data online to
make its services known to many people.
Measurable Objectives
Any set objective should aim to assess and measure the content published. The leisure
company should evaluate which of the three different marketing channels is efficient. The use
of emails, search engine optimization, and social media are the leading online marketing
channels the company intends to embrace. Through creating these different pages, the

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Running head: ECOFOREST DIGITAL AND SOCIAL MEDIA MARKETING Ecoforest Digital and Social Media Marketing Name of Student Institution Affiliation 1 ECOFOREST DIGITAL AND SOCIAL MEDIA MARKETING 2 Ecoforest Digital and Social Media Marketing Smart Objectives Specific to Marketing Channels The main aim of every business is to achieve its set goals at the end of the day. Achieving targets for every business requires well set and outlined objectives that will lead to the higher success of the company. The importance of setting objectives is to enhance the clarity of the goals of the business (Moore, 2017). Objectives in a business plan are to achieve SMART guidelines. SMART is an acronym for specific, measurable, achievable, realistic, and timely goals. Marketing objectives are necessary, as they help in the promotion of services to potential clients facilitating the growth of a company. Specific Objectives Any set goal must focus on one clear and specific outlined aspect. Ecoforest leisure as a luxury company should develop a particular objective concerning online marketing of its services. The company should decide on choosing emails, websites, and social media as its primary medium of marketing its services (Roubtsova, 2017). Due to the changing trends in business, the company should consider an online platform as the primary source of marketing. For instance, the company can choose social media by posting its services and lobby for several followers. Additionally, the comp ...
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