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Evaluating Corporate Performance

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Running Head: EVALUATING CORPORATE PERFORMANCE 1
Varnecia Gause
BUS 650: Managerial Finance
Final Paper
Professor Robert Watson
April 7, 2020

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EVALUATING CORPORATE PERFORMANCE 2
Evaluation of Corporate Performance (PepsiCo)
Introduction
PepsiCo is one of the world's leading food and beverage companies serving more than
200 countries around the world. The company was founded in 1965 when Pepsi-Cola and Frito-
Lay merged. Since then, the company has been serving customers snacks and sodas worldwide
with a wide range of recognizable brands. The brands make PepsiCo one of the world's respected
companies with brands and products spreading over 200 countries, generating 1 billion dollars in
annual retail sales. After the merger, PepsiCo has merged with companies all over the world to
increase its global presence. In 1971, the company rebranded itself by introducing a new modern
looking logo maintaining its red, white, and blue color scheme. Over the years, the company has
acquired major brands in America, Japan, Thailand, Mexico, and Russia. The company has
dominated the world’s market thorough partnership, innovation, acquisition, and consistent
fulfilling customers’ expectations globally. Some of the most notable achievements include the
acquisition of Tropicana products from the Seagram company, which was one of the biggest
acquisition ever undertaken by PepsiCo at that time. Other recognizable acquisitions include
KFC, Pizza Hut, Taco Bell, Walkers, Smith Crisps, Gamesa, and joint venture with Unilever.
The company has developed innovations with the end consumer in mind making is one of the
preferred food and beverage giant in all its products for over 50 years.
Evaluation of corporate performance is critical to investors, shareholders, and the
company. Evaluation clarifies the financial strength of the company and its achievements.
Company evaluation can be analyzed using overall market performance, customer satisfaction,
and financial analysis based on the company's data. Key financial indicators of corporate
performance are; profit margins, liquidity and solvency ratios, economic value-added, and return

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Running Head: EVALUATING CORPORATE PERFORMANCE Varnecia Gause BUS 650: Managerial Finance Final Paper Professor Robert Watson April 7, 2020 1 EVALUATING CORPORATE PERFORMANCE 2 Evaluation of Corporate Performance (PepsiCo) Introduction PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world. The company was founded in 1965 when Pepsi-Cola and FritoLay merged. Since then, the company has been serving customers snacks and sodas worldwide with a wide range of recognizable brands. The brands make PepsiCo one of the world's respected companies with brands and products spreading over 200 countries, generating 1 billion dollars in annual retail sales. After the merger, PepsiCo has merged with companies all over the world to increase its global presence. In 1971, the company rebranded itself by introducing a new modern looking logo maintaining its red, white, and blue color scheme. Over the years, the company has acquired major brands in America, Japan, Thailand, Mexico, and Russia. The company has dominated the world’s market thorough partnership, innovation, acquisition, and consistent fulfilling customers’ expectations globally. Some of the most notable achievements include the acquisition of Tropicana products from the Seagram company, which was one of the biggest acquisition ever undertaken by PepsiCo at that time. Other recognizable acquisitions include KFC, Pizza Hut, Taco Bell, Walkers, Smith Crisps, Gamesa, ...
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