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Exchange Hunter Jumper.com

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Computer Science
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Missouri Western State University
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Exchange Hunter Jumper.com
Student’s Name
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Course Number: Course Name
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Exchange Hunter Jumper.com
The web and the internet have enabled many business ideas to become online realities.
The internet has also allowed small businesses to efficiently use marketing and selling tools
larger corporations use(Attaran & Woods, 2019). Small businesses occupy a market niche not
occupied by larger corporations. ExchangeHunterJumper.com is an example of a small business
that can successfully build an online brand by focusing on a tiny market niche. This website
helps owners and professional trainers sell high-quality competition horses. In addition, the
website handles advertising for both trainers and sellers. Sellers or trainers can sigh-up for a
premium listing by paying an initial advertisement and subscription fee every month.
The Exchange provides copy-writing services and professionally edited videos supplied
by sellers. They host them on a private server and make them available to download or share.
Additionally, the website updates horse’s marketing to attract new potential buyers(Attaran &
Woods, 2019). These updates are then added to the website and promoted through different
media outlets such as Facebook. Sellers are required to fill out two different forms: a card
registration form and an equine fact sheet. The Exchange also creates certain marketing
strategies for each horse through reviewing information submitted and identifying potential
buyers.
The Exchange has experienced varying success with social media platforms such as
YouTube, Twitter, Facebook, and Pinterest. This experience suggests that it is important for e-
commerce sites to try out social media platforms that assist in reaching a specific target audience.
However, developing the actual social media content is a challenge. This is because the content
needs to be presented to attract attention. The firm’s website is reviewed continually to respond

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1 Exchange Hunter Jumper.com Student’s Name Department, University Course Number: Course Name Professor’s Name Date 2 Exchange Hunter Jumper.com The web and the internet have enabled many business ideas to become online realities. The internet has also allowed small businesses to efficiently use marketing and selling tools larger corporations use(Attaran & Woods, 2019). Small businesses occupy a market niche not occupied by larger corporations. ExchangeHunterJumper.com is an example of a small business that can successfully build an online brand by focusing on a tiny market niche. This website helps owners and professional trainers sell high-quality competition horses. In addition, the website handles advertising for both trainers and sellers. Sellers or trainers can sigh-up for a premium listing by paying an initial advertisement and subscription fee every month. The Exchange provides copy-writing services and professionally edited videos supplied by sellers. They host them on a private server and make them available to download or share. Additionally, the website updates horse’s marketing to attract new potential buyers(Attaran & Woods, 2019). These updates are then add ...
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