Starbucks Case Study Final

Content type

User Generated

Subject

Management

School

vcu

Type

Homework

Uploaded By

758gevonf

Pages

Rating

Running head: STARBUCKS CASE STUDY 1

Starbucks Case Study

Name

Institution

STARBUCKS CASE STUDY 2

Starbucks Case Study

The company mainly roasts, markets, and retails coffee. The corporation has diversified

into other markets. As of 2016, it operated in 75 countries and four segments, which are America

that includes Latin America, the U.S. and Canada, the CAP that is China Asian Pacific, the

EMEA that is Middle East, Africa and Europe and channel Development. These segments are

either licensed or operated as a company (Editorial, n.d.). The corporation offers a wide range of

products such as the roasted whole beans, Tazo teas, and a variety of ready to drink beverages.

The company operates in the grocery industry selling branded products that are sold across the

globe in grocery stores, convenience stores, warehouse clubs, and other retailers (Editorial, n.d.).

Opportunities created by the Demographic Factors

The external environment of a business has a significant impact on the operation of the

company. Demographic factors are part of the external environment. Demographic factors are

the characteristics of the population in a specific area where the company operates. These are

factors like population size, Geographical distribution, ethnic mix, and income distribution. In

China, a land of tea drinkers, Star bucks gathered reasons why consumers go to cafes. To its

surprise, the top goal was to meet with friends and family while drinking coffee was the sixth

most top reason.

Starbucks discovered that most of the population in china lived in crowded places; thus,

they valued congregate places. This situation presented Starbucks an opportunity to create a third

space besides home and work. Starbucks has concentrated most of its future expansion efforts in

China because the business is more successful (White, 2004). To the Chinese population, star

buck is not just a store or a drink but a destination. Starbucks receives almost 50% of its revenue

from the 25-40 age demographic every year. While the 18-24 age group contributes 40 % of its

End of Preview - Want to read all 6 pages?

Access Now

Unformatted Attachment Preview

Running head: STARBUCKS CASE STUDY Starbucks Case Study Name Institution 1 STARBUCKS CASE STUDY 2 Starbucks Case Study The company mainly roasts, markets, and retails coffee. The corporation has diversified into other markets. As of 2016, it operated in 75 countries and four segments, which are America that includes Latin America, the U.S. and Canada, the CAP that is China Asian Pacific, the EMEA that is Middle East, Africa and Europe and channel Development. These segments are either licensed or operated as a company (Editorial, n.d.). The corporation offers a wide range of products such as the roasted whole beans, Tazo teas, and a variety of ready to drink beverages. The company operates in the grocery industry selling branded products that are sold across the globe in grocery stores, convenience stores, warehouse clubs, and other retailers (Editorial, n.d.). Opportunities created by the Demographic Factors The external environment of a business has a significant impact on the operation of the company. Demographic factors are part of the external environment. Demographic factors are the characteristics of the population in a specific area where the company operates. These are factors like population size, Geographical distribution, ethnic mix, and income distribution. In China, a land of tea drinkers, Star bucks gathered reasons why consumers go to cafes. To its surprise, the top goal was to meet with friends and family while drinking coffee was the sixth most top rea ...
Purchase document to see full attachment