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San Diego State University
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Sinai Vargas
Prof. M. Feigner
RWS 100
26 March 2020
Essay 3: Film Rhetorical Strategies
In the film “Fed Up,” Soechtig explores the discouraging trend in obesity and people’s
health while trying to uncover what causes this health problem. Stephanie Soechtig’s audience is
the viewers of Watch Documentaries. The purpose of this film is to inform the audience about
the escalating problem of obesity, more specifically, child obesity. The exigency is that these
unhealthy food choices with high levels of sugar are being promoted and are at easy access
wherever individuals go. Therefore, making the problem escalate and becoming worse. In the
film, “What the Health,” Kip Andersen examines and exposes the roles that businesses, sponsors,
and organizations play in encouraging unhealthy food habits. Kip Andersen’s audience is the
viewers of Watch Documentaries, Netflix, and YouTube. The purpose of this film is to reveal the
health impact of meat and dairy products and advocate for a plant-based diet. In this essay, I will
summarize and evaluate the key claims made by Stephanie Soechtig and Kip Anderson. Also, I
will discuss how the filmmakers use film-specific rhetorical strategies to advance their claim.
The key claim posited by Stephanie Soechtig follows to depict how the current
perception sold to the public regarding obesity is misconstrued through a false image propelled
by food companies in the pursuit to report financial profitability. Director Soechtig uses her
documentary to prove to the consumers, the potential victims, that the government and food
companies as the prime movers of the obesity pandemic in the United States. There are efforts to
create a perception that it is a lack of consistent physical exercise and not unhealthy foods that

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expose children to susceptibility to obesity. Fed Up intends to deconstruct the myth and fighting
it using logos intermittently. Statistical data drawn from peer-reviewed studies is presented,
illustrating that as fitness fad amplified case for child obesity recorded an increase. The
application of ethos is exemplified through the series of interviews to explore individual cases,
expert opinions, research statistics. It uses reliable and reputable figures such as the interviews
with former President Bill Clinton raises the bar in building ethos.
"What the Health" directed by Andersen claims meat consumption is directly related to
cancer, diabetes, and heart diseases. The focus is directed to illustrate the implication of our
consumption behavior to environment and human health. The document fronts an argument that
points a finger at red meat as the major cause of cancer, obesity, heart diseases, and diabetes. To
support the claim, Kip interviews a diabetes expert, Dr. Barnard who states that "Diabetes is not
and never was caused by eating a high carbohydrate diet, and it is not caused by eating
sugar…I'm talking about a typical meat-based, animal-based diet.The expert exemplifies that
sugar consumption does not lead to diabetes. Andersen suppositions contrast the notion that only
processed food are detrimental to human health. The underlying objective intention of the
documentary directors is to create awareness of how meat and dairy products are killing our
health, yet the consumption of plant-based diets can prevent some of the lifestyle diseases.
The incorporation of pathos by the filmmaker is espoused by the real interviews of
children suffering and struggling with obesity. The application of this rhetoric strategy appeals to
the audience emotionally, which creates a connection with the documentary. Fed Up postulates
the contribution of the food industry to the rising pandemic of obesity. As the film explores the
menace in the food industry, it depicts the negligence on the government’s part in failing to
enforce policies to limit sugar content in the food products to protect the younger generation

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Vargas 1 Sinai Vargas Prof. M. Feigner RWS 100 26 March 2020 Essay 3: Film Rhetorical Strategies In the film “Fed Up,” Soechtig explores the discouraging trend in obesity and people’s health while trying to uncover what causes this health problem. Stephanie Soechtig’s audience is the viewers of Watch Documentaries. The purpose of this film is to inform the audience about the escalating problem of obesity, more specifically, child obesity. The exigency is that these unhealthy food choices with high levels of sugar are being promoted and are at easy access wherever individuals go. Therefore, making the problem escalate and becoming worse. In the film, “What the Health,” Kip Andersen examines and exposes the roles that businesses, sponsors, and organizations play in encouraging unhealthy food habits. Kip Andersen’s audience is the viewers of Watch Documentaries, Netflix, and YouTube. The purpose of this film is to reveal the health impact of meat and dairy products and advocate for a plant-based diet. In this essay, I will summarize and evaluate the key claims made by Stephanie Soechtig and Kip Anderson. Also, I will discuss how the filmmakers use film-specific rhetorical strategies to advance their claim. The key claim posited by Stephanie Soechtig follows to depict how the current perception sold to the public regarding obesity is misconstrued through a false image propelled by food companies in the pursuit to report financial profitability. Director Soechtig use ...
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