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Effects Of Covid 19 On Sports

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Communications

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Sam Houston State University

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oelnar7200

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Effects of COVID-19 on sports

The coronavirus pandemic has disrupted almost everything across the world. It has led to a

public health emergency as a result of the deaths of thousands of people and plunged the world

economy into a downturn. The International Monetary Fund has already warned that this could

be the most severe downswing since the Great Depression. The pandemic has affected all

industries, not sparing the sports sector. It has upended the sporting calendar, causing

professional leagues in various parts of the world to suspend their activities to slow the spread of

the illness. Even the Summer Olympics, which is one the most-watched sporting broadcast in the

world, got pushed back a year.

The disruption has affected how people interact as well. Public gatherings are no longer

encouraged; hence, public recreational events will no longer take place until further notice.

Indoor sports venues, gyms, playgrounds, and cinemas, among other sites where gatherings take

place, have been suspended. This has had a very strong and negative effect on many businesses

in the sports industry. Brick and mortar casinos, for instance, are not allowed to operate in most

parts of the world. As a result, revenue for the casino industry is expected to decline

significantly. Cancellations and delays in public sports activities also mean reduced revenues and

significant costs for sports facilities administrators and operators.

The overall global value of the entire sports industry was approximated to be about $471bn in

2018, with an increase of 45% since 2011. Before the COVID-19 pandemic stopped play, the

trajectory seemed to shoot upwards. Now, all parts of the sporting value chain are experiencing

hardship. From athletes to teams and leagues and the media companies that broadcast and cover

sporting activities are suffering.

Strategies adopted in response to the interruption

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The sports industry is trying hard to capitalize on the increase in media consumption by

developing new ways to attract consumers. Without the live games, it is necessary to deepen the

pool of content accessible to fans. For instance, sports broadcasters such as Fox Sports and

ESPN are now showing classic games, documentaries, archived content, and e-sports to keep

sports fans watching. Most of the individual leagues, such as the NFL are also doing the same.

Another approach the industry has taken is to increase the flexibility of the available payment

options for sports content consumers. The Turner Sports, for instance, has eliminated the paywall

for their streaming subscription, League Pass. On the other hand, consumers, such as gamblers,

have mostly shifted to virtual sports betting. Currently, discussions are underway between TV

network partners and sports bodies to find solutions that work for both sides. Some of the

measures already taken include paying broadcasters compensation, which grants them more

rights and extends agreements.

Conclusion

While the COVID-19 pandemic has disrupted the sports sector adversely, it is still possible to

find ways to adapt. The absence of actual sports games and events presents a greater opportunity

for virtual technologies. Already, sports leagues using e-sports to maintain the interest and sense

of competition during the shutdowns. Furthermore, immersive technologies could be developed

to enable sports fans to experience games live without the need to be physically present. In these

hard times, the industry may have ventured into new territory. Still, with proper strategies, it can

arise from the crisis mush stronger and popular than before.

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Effects of COVID-19 on sports The coronavirus pandemic has disrupted almost everything across the world. It has led to a public health emergency as a result of the deaths of thousands of people and plunged the world economy into a downturn. The International Monetary Fund has already warned that this could be the most severe downswing since the Great Depression. The pandemic has affected all industries, not sparing the sports sector. It has upended the sporting calendar, causing professional leagues in various parts of the world to suspend their activities to slow the spread of the illness. Even the Summer Olympics, which is one the most-watched sporting broadcast in the world, got pushed back a year. The disruption has affected how people interact as well. Public gatherings are no longer encouraged; hence, public recreational events will no longer take place until further notice. Indoor ...
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