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Marketing Plan Costume A Gift Baskets Company

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Running head: COSTUME A GIFT BASKETS COMPANY 1
Marketing Plan: Costume a Gift Baskets Company
Name
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COSTUME A GIFT BASKETS COMPANY 2
Marketing Plan: Costume a Gift Baskets Company
1-Describe your experience in this business and how it will help you succeed.
I have extensive experience with gift baskets business, and the creativity in gift selection serves as
my competitive advantage in the market. The success criteria will be determined by the variety of
gift baskets the company will offer to customers. We offer generic baskets for occasions like
Mother’s Day or Valentine’s Day, and it provides room for adjustment according to customer’s
preference. Moreover, I have vast experience in customer care relations, where I will be able to
satisfy their needs conveniently. Creativity in analyzing the market structure serves as an added
advantage to the company as we continue to modify strategies on how to penetrate the market
through brainstorming, PEST analysis, and other idea-generating criteria to serve our clients well.
2-Who will supply the materials?
The company will source the materials from different suppliers depending on the market need or
demand in the prevailing market. The suppliers will range from; wholesalers, who will fill smaller
orders of the company, thus reducing shipment cost, manufacturers that directly make the items
required, independent craftspeople, and importation.
3- What is your promotional plan?
My promotional plan serves as the communication agent between my company and the clients.
Foremost, I intend to promote my business through advertisements in the newspapers, direct mail
to clients, creating flyers and banners targeting the target audience, especially women and married
people in society. Secondly, I intend to offer personal selling services to my clients to where we
will be able to show our portfolio and understand their needs through personal contact. Ultimately,
having sales promotions strategies and public relation serve as the epitome of the business.

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Running head: COSTUME A GIFT BASKETS COMPANY Marketing Plan: Costume a Gift Baskets Company Name Institution 1 COSTUME A GIFT BASKETS COMPANY 2 Marketing Plan: Costume a Gift Baskets Company 1-Describe your experience in this business and how it will help you succeed. I have extensive experience with gift baskets business, and the creativity in gift selection serves as my competitive advantage in the market. The success criteria will be determined by the variety of gift baskets the company will offer to customers. We offer generic baskets for occasions like Mother’s Day or Valentine’s Day, and it provides room for adjustment according to customer’s preference. Moreover, I have vast experience in customer care relations, where I will be able to satisfy their needs conveniently. Creativity in analyzing the market structure serves as an added advantage to the company as we conti ...
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