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Bus211 Lesson 14.edited

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Business

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Eastern Gateway Community College

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Bus 211

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BUS211 Lesson 14 Discussion

Students name

Institution

Course name; course code

Date

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How do you think eMarketing should fit into the overall marketing picture?

E-marketing is a type of marketing that utilizes the internet. Because of the increased

accessibility to customers, this type of marketing is becoming increasingly popular. Compared to

traditional marketing methods, e-marketing has several advantages. Electronic marketing cannot

be used or defined as a subcategory of marketing techniques (Stokes, 2012). Instead, businesses

can concentrate on their customers and use the channels that will help them meet their budget's

market objectives. Flexible strategies are used in e-marketing to supplement the marketing

world.

E-marketing, in my opinion, should be incorporated into the overall marketing strategy

because it reduces costs. It is a very effective and simple method for global marketing that can be

incorporated into a diverse advertising strategy. E-marketing, in comparison to traditional

marketing, provides a faster response to both end-users and marketers. Unlike traditional

marketing, e-marketing can be done 24 hours a day, seven days a week. E-marketing provides

customers with greater convenience and lower prices while also lowering businesses' operating

costs.

Marketing and advertising have undergone significant changes due to the shift in

consumer research and shopping habits. E-marketing is a great way for businesses to increase

their chances of success because more people use the internet. For entrepreneurs and small-

business owners, digital marketing is critical and can significantly impact business growth.

Flexibility is the key to a successful marketing strategy. With near real-time reporting, you can

quickly assess the likely success of any campaign or channel. Flexibility allows you to shift your

focus as new opportunities and challenges present themselves.

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1 BUS211 Lesson 14 Discussion Students name Institution Course name; course code Date 2 How do you think eMarketing should fit into the overall marketing picture? E-marketing is a type of marketing that utilizes the internet. Because of the increased accessibility to customers, this type of marketing is becoming increasingly popular. Compared to traditional marketing methods, e-marketing has several advantages. Electronic marketing cannot be used or defined as a subcategory of marketing techniques (Stokes, 2012). Instead, businesses can concentrate on their customers and use the channels that will help them meet their budget's market objectives. Flexible strategies are used in e-marketing to supplement the marketing world. E-marketing, in my opinion, should be incorporated into the overall marketing strategy because it reduces costs. It is a very effective and simple method for glob ...
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