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Social Media Marketing

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Literature
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College of the North Atlantic Qatar
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Social Media Marketing Presented By: Introduction ❖ Social media is an essential marketing tool for most businesses that seek visibility and those intending to remain relevant. ❖ Xeratech Communications intends to improve its branding, and based on study reports; social media can help enhance brand exposure and increase online traffic. ❖ Considering that the corporation spends most of its budget on operations and development, it misses out on social media marketing to enhance its brand exposure. ❖ The report proposes that Xeratech communications establish a digital presence using Facebook and Instagram 2 Background ❏ Social media creates a platform for corporations to engage with current clients. ❏ There are several other uses of social media marketing: ❖ Xeratech Communications can use it to air engaging content ❖ Building authority and trust to demonstrate brand personality ❖ Its effectiveness in reaching new audiences. ❏ Before settling on the preferred social media platforms, there are several factors to consider such as; ❖ The cost of setting up social media ❖ Demographics of users ❖ Features that social media platforms offer that will benefit the corporation's campaign. 3 Discussion and Analysis ❖ ❖ ❖ Instagram is ideal for Xeratech Communications, considering its features, cost Communications, considering its features, cost of advertising, and user demographics. of advertising, and user demographics. ❖ ...
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