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Introduction To Business Assignment

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Accounting
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Army Transportation and Aviation Logistics School
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Homework
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Running Head: INTRODUCTION TO BUSINESS ASSIGNMENT
Introduction to Business assignment
Student’s name
Affiliation
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INTRODUCTION TO BUSINESS ASSIGNMENT
Introduction to Business Assignment
Case 1
Question 1
(i) It is important to conduct SWOT analysis to company since companies are in a
position to fix them strategically. Through the use of SWOT analysis they know their
weakness and use their opportunities to merge the gap.
(ii) Nestle SWOT analysis
STRENGTHS
WEAKNESS
Strong brand as the
world largest food
manufacture.
Large variety of
products.
Old fashioned
products.
OPPORTUNITIES
THREATS
Good advertising
strategy.
Belief of customers
that prepacked
foods are unnatural
and unhealthy.
High competition
from retailers such
as Walmart.

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1 Running Head: INTRODUCTION TO BUSINESS ASSIGNMENT Introduction to Business assignment Student’s name Affiliation Date 2 INTRODUCTION TO BUSINESS ASSIGNMENT Introduction to Business Assignment Case 1 Question 1 (i) It is important to conduct SWOT analysis to company since companies are in a position to fix them strategically. Through the use of SWOT analysis they know their weakness and use their opportunities to merge the gap. (ii) Nestle SWOT analysis STRENGTHS • Strong brand as the WEAKNESS • world largest food Old fashioned products. manufacture. • Large variety of products. OPPORTUNITIES • Good advertising THREATS • strategy. Belief of customers that prepacked foods are unnatural and unhealthy. • High competition from retailers such as Walmart. 3 INTRODUCTION TO BUSINESS ASSIGNMENT • Increased government regulations in some market. Question 2. (i) They include economic environment, the social economic environment, the political environment, the legal environment, the legal environment and the technological environment. All this dimensions influence firms and therefore dictates their success in the business environment. Most of them are composed of both the internal and external environment. (ii) The economic environment is most vivid in the above case. It concerns the issue of how nestle is doing as a company. According to the case there is some highlights of how the company is doing in terms of revenues. The company reported re ...
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