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Walt Disney

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Management
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American InterContinental University
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Running Head: WALT DISNEY COMPANY CASE 1
Walt Disney Company Case
Student’s Name
Institution Affiliation
Date

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WALT DISNEY COMPANY CASE 2
Answer One
Company Current Value Chain
The company focuses on enhancing the customer experience. In its park, the company
has inbound vendors both in the resorts and parks. Walt Disney does customize its hotel
services, food, and rides to enhance customer satisfaction. The company uses modern
animation technology to create liveliness in its movies. In that sense, the company helps its
customers to experience high value in the services the company offers. The company also uses
chips to connect to its ticket with the electronic card (Rothaermel, 2018). The employees the
company uses are highly qualified for the company's job, such that they develop the quality
experience to their clients. The main activities that the company engages in are the building of
recreational sites and rides. The film-making operations in Walt Disney are automated and use
the latest technology. That is why the company is responsible for developing essential trips and
events.
The company creates voyages, concerts, and parades across the world. This makes the
company one of the largest service providers across the globe. All the success has been founded
on high-quality facilities in restaurants, hotels, and cruises that the company operates. The
company's key strength is building an alliance that increases profit by integrating its operations
(Rothaermel, 2018). Walt Disney uses various promotional methods, such as social media
advertising and content creation. The main focus is the sake of happiness, fantasies, and stories
that improve the lives of its consumers. Therefore the more the company markets its products
to the consumers, and the more they get satisfied, the more other customers buy the company's
products and services. The key promotional method that the company uses is social media
advertising because most people today use social media. Because the company provides
entertainment services in restaurants, hotels, and parks, it can improve its customer experience

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Running Head: WALT DISNEY COMPANY CASE Walt Disney Company Case Student’s Name Institution Affiliation Date 1 WALT DISNEY COMPANY CASE 2 Answer One Company Current Value Chain The company focuses on enhancing the customer experience. In its park, the company has inbound vendors both in the resorts and parks. Walt Disney does customize its hotel services, food, and rides to enhance customer satisfaction. The company uses modern animation technology to create liveliness in its movies. In that sense, the company helps its customers to experience high value in the services the company offers. The company also uses chips to connect to its ticket with the electronic card (Rothaermel, 2018). The employees the company uses are highly qualified for the company's job, such that they develop the quality experience to their clients. The main activities that the company engages in are the building of recreational sites and rides. The film-making operations in Walt Disney are automated and use the latest technology. That is why the company is responsible for developing essential trips and events. The company creates voyages, concerts, and parades across the world. This makes the company one of the largest service providers across the globe. All the success has been founded on high-quality facilities in restaurants, hotels, and cruises that the company operates. The company's key strength is building an alliance that increases profit by integrating its operations (Rothaermel, 2018). ...
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