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Retailing Strategies During Covid 19.edited

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Marketing
School
Macomb Community College
Type
Homework
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Running head: RETAILING STRATEGIES DURING COVID-19 1
Retailing strategies during COVID-19
Name
Institution

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RETAILING STRATEGIES DURING COVID-19 2
Retailing strategies during COVID-19
1. Over the last few months, the retail of choice has suffered a lot in terms of revenues
generated. The pandemic has really disrupted the normal functioning of business since
the disease started to spread across the world like a bushfire. The retail has learned
several lessons forcing it to formulate ways of survival especially around March and
April. Already, the retail has adopted e-commerce to keep in touch with clients and serve
their needs appropriately. The retail is now conducting business via the internet where
customers can purchase goods from the comfort of their homes using mobile phones and
other related devices (Loeb, 2020).
2. The retail is currently using omnichannel retailing where client experience has been
integrated with all marketing and sales channels from loyalty marketing, email, social
media, and in-store apps to e-commerce. Omnichannel has merged business needs that
this particular retail needs. This customer-centric approach delivers seamless UX where
all marketing and sales operations have been centralized and analytics applied in all
levels of activities (Omnichannel vs multichannel retailing: The ultimate guide. 2020).
3. Consumer behaviors especially in March and April have greatly evolved as a result of the
pandemic. Most consumers are now opting for online shopping and e-commerce seems to
be the only alternative left for the majority of shoppers. Also, the majority of the
consumers are purchasing basics commodities such as cleaners, healthcare products and
shelf-stable foodstuffs to sustain them during this period, considering the fact that the
government is urging citizens to stay at home if possible to thwart the spread of the virus.
4. The strategic move recommended for the retailer is to establish effective communication
with the clients. The pandemic has created an opportunity for retail to facilitate

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Running head: RETAILING STRATEGIES DURING COVID-19 Retailing strategies during COVID-19 Name Institution 1 RETAILING STRATEGIES DURING COVID-19 2 Retailing strategies during COVID-19 1. Over the last few months, the retail of choice has suffered a lot in terms of revenues generated. The pandemic has really disrupted the normal functioning of business since the disease started to spread across the world like a bushfire. The retail has learned several lessons forcing it to formulate ways of survival especially around March and April. Already, the retail has adopted e-commerce to keep in touch with clients and serve their needs appropriately. The retail is now conducting business via the internet where customers can purchase goods from the comfort of their homes using mobile phones and other related devices (Loeb, 2020). 2. The retail is currently using omnichannel retailing where client experience has been integrated with all marketing and sales channels from loyalty marketing, email, social media, and in-store apps to e-commerce. Omnichannel has merged business needs that this particular retail needs. This customer-centric approach delivers seamless UX where all marketing and ...
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