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Unit 9 chapter exercise

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MGMT 520-92- O-2019/Late Summer - Professional Communication
Saurabh Nalavade
Unit 9 Chapter Exercise
Harrisburg University

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3 Ps In Practice (8
th
ed., Chapter 9, page 313)
Developing a Questionnaire about Dessert Items
Purpose
The regional director of Wally’s restaurant, a fast-food restaurant, has asked you, the manager of
two stores, to survey customers for feedback about dessert items. The purpose of the
survey is to determine how much customers enjoy current menu selections and what
new items they would like to see on the menu. Develop a questionnaire that customers
can complete during their visit to one of your stores.
Process
1. Brainstorm for 10 minutes. List every possible question you might ask the customers;
don’t worry at this point about the wording of the questions or their sequence.
Age
Gender
How often do you visit the food restaurant?
Do you contend with the current menu of Wally’s restaurant?
Which meal do you like on the menu?
What is your favorite dessert on the menu?
How is the quality of dessert?
Customer service?
How often do you eat dessert?
Location preference?
2. Review your questions. Are all of them necessary to get information about dessert
preferences?
Since the information is about desert preferences, we will omit location and customer
service since it does not relate.
3. Edit your questions to ensure that they are clear and unbiased.
What is your Age?
How often do you eat dessert?
Which meal do you like on the menu?
What is your Gender?
How often do you visit the food restaurant?
Do you contend with the current menu of Wally’s restaurant?
What is your favorite dessert on the menu?
How is the quality of dessert?
4. Arrange the questions in some logical order.
What is your Age?
What is your Gender?

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MGMT 520-92- O-2019/Late Summer - Professional Communication Saurabh Nalavade Unit 9 Chapter Exercise Harrisburg University 3 Ps In Practice (8th ed., Chapter 9, page 313) Developing a Questionnaire about Dessert Items Purpose The regional director of Wally’s restaurant, a fast-food restaurant, has asked you, the manager of two stores, to survey customers for feedback about dessert items. The purpose of the survey is to determine how much customers enjoy current menu selections and what new items they would like to see on the menu. Develop a questionnaire that customers can complete during their visit to one of your stores. Process 1. Brainstorm for 10 minutes. List every possible question you might ask the customers; don’t worry at this point about the wording of the questions or their sequence. • Age • Gender • How often do you visit the food restaurant? • Do you contend with the current menu of Wally’s restaurant? • Which meal do you like on the menu? • What is your favorite dessert on the menu? • How is the quality of dessert? • Customer service? • How often do you eat dessert? • Location preference? 2. Review your questions. Are all of them necessary to get information about dessert preferences? Since the information is about desert preferences, we will omit location and customer service since it does not relate. 3. Edit your questions to ensure that they are clear and unbiased. • What is your Age? • How often do you eat dessert? • Whic ...
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