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Assignment 9 Question 1

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Running head: ASSIGNMENT 9 (SOC 101) 1
Assignment 9 (SOC 101)
Student’s Name
Intuitional Affiliation

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ASSIGNMENT 9 (SOC 101) 2
Assignment 9 (SOC 101)
[Question 1]
Introduction
Even though it is a marketing strategy, planned obsolescence has become a big
problem in today’s civilization and needs to be put to an end. Planned Obsolescence is a
marketing strategy in which the corporations make their products wear out or become
obsolete after limited use. It makes individuals feel that they have to purchase new goods,
and companies will continue to make more to replace the old. Why can’t businesses just
make their products last? Why does it have to be all about profit? It just makes consumers not
want to buy a product knowing that it is going to either wear out or break right after the
warranty expires.
Planned Obsolescence
According to Keirns et al. (2016), planned obsolescence is the thoughtful act of
designing an item with a given lifespan, and usually, this life span is shortened. The product
is usually made in a manner that only lasts enough to satisfy the customer’s needs. The
customer is also blinded by the quality of the product to think that the quality is superior, but
in reality, the product will eventually require a replacement.
Planned obsolescence can apply to literally any product ranging from a brand new car
or vehicle bought at the dealership to a new laptop bought at the computer shop (Keirns et al.,
2016). In computers and laptops, new software and upgrades are constantly being made daily.
Today, there are thousands of electronic gadgets that are vital to our lives. The majority of
these items have their cycle life-shortening than before. Today, we want to replace our

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Running head: ASSIGNMENT 9 (SOC 101) Assignment 9 (SOC 101) Student’s Name Intuitional Affiliation 1 ASSIGNMENT 9 (SOC 101) 2 Assignment 9 (SOC 101) [Question 1] Introduction Even though it is a marketing strategy, planned obsolescence has become a big problem in today’s civilization and needs to be put to an end. Planned Obsolescence is a marketing strategy in which the corporations make their products wear out or become obsolete after limited use. It makes individuals feel that they have to purchase new goods, and companies will continue to make more to replace the old. Why can’t businesses just make their products last? Why does it have to be all about profit? It just makes consumers not want to buy a product knowing that it is going to either wear out or break right after the warranty expires. Planned Obsolescence According to Keirns et al. (2016), planned obsolescence is the thoughtful act of designing an item with a given lifespan, and usually, this life span is shortened. The product is usually made in a manner that only lasts enough to satisfy the customer’s needs. The customer is also blinded by the quality of the product to think that the quality is superior, but in reality, the product will eventually require a replacement. Planned obsolescence can apply to literally any product ranging from a brand new car or vehicle bought at the dealership to a new laptop bought at the computer shop (Keirns et al., 2016). In computers and laptops, new software and ...
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