COMM/218 Week 4 Forms of Media Matrix

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Forms of media matrix

Form Benefits Drawbacks

Objects

• They add interest to the audience

because they are tangible.

• They can make ones speech or

presentation memorable.

• They enhance understanding

• They add a variety to one

presentation.

• Can lead to boredom if they are

overused.

• If presented poorly, they can

damage ones credibility.

• They can interfere with the eye

contact between the presenter

and the listeners.

Models

• Help in establishing authenticity

of one’s work or speech.

• They help in enhancing

understanding.

• They make the presentation

memorable.

• They aid in enhancing

credibility.

• They can distract the presenter if

he/she has not rehearsed well

with them before doing a

presentation.

• They can cause distraction if they

are mishandled.

• They can also lower the credibility

of one’s presentation if he/she

has no knowledge on how to

handle them.

Photographs

• Best for one main message or

slogan.

• They are highly visible.

• They enhance understanding and

make the presentation

memorable.

• They can easily distract the

audience especially if they are

funny.

• Individuals with visual impairment

can be disadvantaged during the

presentation.

Drawings

• They boost understanding of the

important concepts.

• They can be used to show

exactly what the speaker wants

to explain.

• They do not incur a lot of

expenses.

• They are readily available for

reviewing repeatedly.

• The blind may not benefit.

• Some drawings may not show

exactly what he speaker wants to

show or explain.

• Skills are usually required during

drawing for significant details

and realism.

Graphs

• Graph can make statistical

information easier for listeners

to understand.

• Can deliver more information in

a summarized form.

• They are cheaply produced.

• Requires visual and written

literacy.

• Complexity and detailed

calculations can make them

cluttered during presentation.

Charts

• They are inexpensive.

• Help in summarizing a lot of

information and present it in a

small amount of space.

• They are easy to use, reuse and

enlarge.

• They can be displayed in a

variety of ways. One can use a

projector, flipchart or a poster.

• With too much information

audience may view it as

complicated and ignore it.

• Those with visual problems may

not benefit from ones

presentation or speech.

• They are limited for specific topics

especially those that require

analysis.

Transparencies

• They can be viewed by a large

number of people.

• They allow one to maintain the

eye contact yet with the

audience yet see the visuals.

• They are easy to create and

update.

• They can be prepared earlier a

head before the presentation.

• The equipment can be expensive

to acquire.

• They may need to be supported

with other printed materials.

Video

• Can be paused for deeper

discussion and replayed as

needed.

• Can record ‘before’, ‘during’ and

‘after’ steps in process.

• Can be played back immediately.

• It requires editing equipment and

software unless in-camera taping

is followed.

• It can be expensive acquire the

necessary equipment.

• They usually need to be supported

with other printed materials.

Multimedia

Presentation

• It is has a wide reach.

• It is good for simple messages

and slogans.

• It can help to generate interest,

awareness and excitement.

• They enhance the perception of

credibility.

• It can be relatively expensive.

• It may provide no room for

interaction.

• The program can be inconvenient

at times in case of a breakdown.

• Some multimedia may not provide

room for interaction.

Speaker

• The speaker (an electronic

device) can help to make the

presentation audible.

• Some sophisticated audio devices

are expensive to acquire and

usually a n experienced person

may be required to be nearby to

assist in case the device fails.

Others:

Mobile phones

• Growing reach, especially in

rural areas.

• Low cost for text messages.

• Text messages must be short.

• Best if linked or tied to other

communication efforts.

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Forms of media matrix Form Benefits Drawbacks Objects They add interest to the audience because they are tangible. They can make ones speech or presentation memorable. They enhance understanding They add a variety to one presentation. Can lead to boredom if they are overused. If presented poorly, they can damage ones credibility. They can interfere with the eye contact between the presenter and the listeners. Models Help in establishing authenticity of one's work or speech. They help in enhancing understanding. They make the presentation memorable. They aid in enhancing credibility. They can distract the presenter if he/she has not rehearsed well with them before doing a presentation. They can cause distraction if they are mishandled. They can also lower the credibility of one's presentation if he/she has no knowledge on how to handle them. Photographs Best for one main message or ...
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