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COMM/218 Week 4 Forms of Media Matrix

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Forms of media matrix
Form Benefits Drawbacks
Objects
They add interest to the audience
because they are tangible.
They can make ones speech or
presentation memorable.
They enhance understanding
They add a variety to one
presentation.
Can lead to boredom if they are
overused.
If presented poorly, they can
damage ones credibility.
They can interfere with the eye
contact between the presenter
and the listeners.
Models
Help in establishing authenticity
of one’s work or speech.
They help in enhancing
understanding.
They make the presentation
memorable.
They aid in enhancing
credibility.
They can distract the presenter if
he/she has not rehearsed well
with them before doing a
presentation.
They can cause distraction if they
are mishandled.
They can also lower the credibility
of one’s presentation if he/she
has no knowledge on how to
handle them.
Photographs
Best for one main message or
slogan.
They are highly visible.
They enhance understanding and
make the presentation
memorable.
They can easily distract the
audience especially if they are
funny.
Individuals with visual impairment
can be disadvantaged during the
presentation.
Drawings
They boost understanding of the
important concepts.
They can be used to show
exactly what the speaker wants
to explain.
They do not incur a lot of
expenses.
They are readily available for
reviewing repeatedly.
The blind may not benefit.
Some drawings may not show
exactly what he speaker wants to
show or explain.
Skills are usually required during
drawing for significant details
and realism.
Graphs
Graph can make statistical
information easier for listeners
to understand.
Can deliver more information in
a summarized form.
They are cheaply produced.
Requires visual and written
literacy.
Complexity and detailed
calculations can make them
cluttered during presentation.

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Charts
They are inexpensive.
Help in summarizing a lot of
information and present it in a
small amount of space.
They are easy to use, reuse and
enlarge.
They can be displayed in a
variety of ways. One can use a
projector, flipchart or a poster.
With too much information
audience may view it as
complicated and ignore it.
Those with visual problems may
not benefit from ones
presentation or speech.
They are limited for specific topics
especially those that require
analysis.
Transparencies
They can be viewed by a large
number of people.
They allow one to maintain the
eye contact yet with the
audience yet see the visuals.
They are easy to create and
update.
They can be prepared earlier a
head before the presentation.
The equipment can be expensive
to acquire.
They may need to be supported
with other printed materials.
Video
Can be paused for deeper
discussion and replayed as
needed.
Can record ‘before’, ‘during’ and
‘after steps in process.
Can be played back immediately.
It requires editing equipment and
software unless in-camera taping
is followed.
It can be expensive acquire the
necessary equipment.
They usually need to be supported
with other printed materials.
Multimedia
Presentation
It is has a wide reach.
It is good for simple messages
and slogans.
It can help to generate interest,
awareness and excitement.
They enhance the perception of
credibility.
It can be relatively expensive.
It may provide no room for
interaction.
The program can be inconvenient
at times in case of a breakdown.
Some multimedia may not provide
room for interaction.
Speaker
The speaker (an electronic
device) can help to make the
presentation audible.
Some sophisticated audio devices
are expensive to acquire and
usually a n experienced person
may be required to be nearby to
assist in case the device fails.
Others:
Mobile phones
Growing reach, especially in
rural areas.
Low cost for text messages.
Text messages must be short.
Best if linked or tied to other
communication efforts.

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and text
messages
They are highly popular.
Reference
Long, L., Simonds, B., Simonds, C., & Hunt, S. (2003). Using presentation aids. S.l: s.n..

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Forms of media matrixForm BenefitsDrawbacksObjectsThey add interest to the audience because they are tangible.They can make ones speech or presentation memorable.They enhance understandingThey add a variety to one presentation.Can lead to boredom if they are overused.If presented poorly, they can damage ones credibility.They can interfere with the eye contact between the presenter and the listeners.ModelsHelp in establishing authenticity of one's work or speech.They help in enhancing understanding.They make the presentation memorable.They aid in enhancing credibility.They can distract the presenter if he/she has not rehearsed well with them before doing a presentation.They can cause distraction if they are mishandled.They can also lower the credibility of one's presentation if he/she has no knowledge on how to handle them.PhotographsBest for one main message or ...
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