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Action Plan For Responding To Negative Online Reviews

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Management
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Rasmussen University
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Running Head: ACTION PLAN FOR RESPONDING TO NEGATIVE ONLINE REVIEWS 1
Action Plan for Responding to Negative Online Reviews
Student Name
Institutional Affiliation
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ACTION PLAN FOR RESPONDING TO NEGATIVE ONLINE REVIEWS 2
Our restaurant under my supervision has been working hard to ensure that our customers
are satisfied with our hospitality services. After reviewing the items we offer, I decided that we
drop some of the items which are not popular to our clients and added new ones which we hoped
they will keep us in the same pace with our competitors. However, I am concerned of the
increasing negative reviews in our online site. According to Chatterjee, (2001), online reviews
are very important today to a business. In our today’s technology dominated space, online
reviews create branding and help a business understand its customers.
I will use the reviews you provided to come up with a great analysis of what they mean to
our business and customers satisfaction levels. The analysis will help to identify the key areas
that need to be addressed immediately. The comments will be used to understand better their
experience and what they believe could have been done better while the ratings will be used to
obtain numerical analysis of the customers’ satisfaction levels.
According to Robson et al, (2013), many customers use written reviews more compared
to ratings which are in stars or /10 in making their decisions. Hence in this analysis I decided to
use Leximancer software package. This software helped me in coming up with a deep content
analysis of the written reviews which brings out a contextual understanding of the comments left
by the customers. This software helped me understand the problem that our customers were
experiencing and the areas which required improvement. The negative comments which caught
my attention were the ‘soup was cold’, ‘my salad was wilted’, ‘the pizza was horrible and
overpriced’ and ‘bathrooms need some serious attention’ which all got one star ratings. I adopted
a Likert scale for the ratings where I assumed that the customers’ star ratings were according to
the table below.

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Running Head: ACTION PLAN FOR RESPONDING TO NEGATIVE ONLINE REVIEWS Action Plan for Responding to Negative Online Reviews Student Name Institutional Affiliation Date 1 ACTION PLAN FOR RESPONDING TO NEGATIVE ONLINE REVIEWS 2 Our restaurant under my supervision has been working hard to ensure that our customers are satisfied with our hospitality services. After reviewing the items we offer, I decided that we drop some of the items which are not popular to our clients and added new ones which we hoped they will keep us in the same pace with our competitors. However, I am concerned of the increasing negative reviews in our online site. According to Chatterjee, (2001), online reviews are very important today to a business. In our today’s technology dominated space, online reviews create branding and help a business understand its customers. I will use the reviews you provided to come up with a great analysis of what they mean to our business and customers satisfaction levels. The analysis will help to identify the key areas that need to be addressed immediately. The comments will be used to understand better their experience and what they believe could have been done better while the ratings will be used to obtain numerical analysis of the customers’ satisfaction levels. According to Robson et al, (2013), many customers use written reviews more compared to ratings which are in stars or /10 in making their decisions. Hence in this analysis I decided to use Leximancer soft ...
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